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Lands' End Kids' Iron Knee Pants Win Good Housekeeping's Fifth Annual Very Innovative Product Award



  Lands' End Kids' Iron Knee Pants Win Good Housekeeping's Fifth Annual Very
                           Innovative Product Award

PR Newswire

DODGEVILLE, Wis., Jan. 10, 2013

DODGEVILLE, Wis., Jan. 10, 2013 /PRNewswire/ -- Lands' End called in double
the reinforcements and Good Housekeeping listened. The company's legendary
Iron Knee® Pants for kids just became more famous by winning a Good
Housekeeping VIP (Very Innovative Product) Award. Iron Knee Pants feature a
revolutionary reinforced interior knee patch that adds double the durability
to a notoriously vulnerable area.

(Logo: http://photos.prnewswire.com/prnh/20071029/AQM053LOGO)

"We've made durability a science with Iron Knee. Our Kids' designers, who are
parents too, worked hard to ensure these pants would stand up, taking just
about anything a kid can dish out," said Syndi Stark, vice president, Lands'
End Kids. "We're so pleased and honored that Good Housekeeping took note and
awarded Iron Knee Pants a VIP award. We know Good Housekeeping is just as
tough in finding its product winners as we were in developing the Iron Knee
technology."

VIP Awards

Good Housekeeping's VIP Awards celebrate products that are ingenious
breakthroughs and solve everyday problems in new and exciting ways. The awards
represent an outstanding achievement, as they are chosen from thousands of
products and from laboratory testing by the scientists in the Good
Housekeeping Research Institute as well as from consumer evaluation.

"We know that parents will love the idea of Lands' End Iron Knee Pants, which
have built-in reinforced knee patches," said Miriam Arond, Director, Good
Housekeeping Research Institute.  "But we also made sure that the trousers
held up in our strength, shrinkage, and abrasion tests.  They did and we are
happy to champion them in our VIP Awards feature."

The results of the VIP Awards will be published in the February issue of Good
Housekeeping, landing on newsstands January 15, 2013.

Iron Knee: Innovation for Every Day

The hidden patch offers superior value by drastically prolonging the life of
the fabric where kids need it most. Even with all the toughness, there's no
need to sacrifice style and comfort. The invisible Iron Knee patch is
undetectable from the outside. It's also soft and pliable to ensure superior
comfort as kids jump, climb and crawl.

In addition to being washed and dried more than 50 times, Iron Knees are
proven to withstand extensive professional abrasion testing. Iron Knee is
available on several styles of boys' and girls' pants including Jeans, Chinos,
School Uniform Chinos, Cargos and Cords. Visit landsend.com/kids and
landsend.com/school to learn more.

About Lands' End^®

Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).

SOURCE Lands' End

Website: http://www.landsend.com
Contact: Molly Hawkins, Lands' End, +1-608-935-6089,
molly.hawkins@landsend.com
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