NTT DOCOMO Develops Smartphone for Preteens

NTT DOCOMO Develops Smartphone for Preteens 
Tokyo, Jan 10, 2013 - (JCN Newswire) - NTT DOCOMO, INC. announced today its
development of the Smartphone for Juniors SH-05E, an entry-level model for
upper elementary and junior high school students that will go on sale in early
February. The smartphone enables parents to control voice calls and usage by
setting restrictions on time of day and/or maximum amount of call time, as well
as email and online activity. The smartphone is also equipped with an alarm and
comes with preinstalled content and apps designed exclusively for preteens. 
Smartphone for Juniors can be used safely and securely thanks to features such
as the sp-mode filter(TM) that blocks access to harmful websites. Both
downloading and launching apps can be restricted. Voice calls and emails can be
confined to contacts registered in the phonebook. When the alarm is activated
with a long push, the smartphone automatically makes a call to a registered
Pre-installed applications include a youth-friendly guide to the safe usage of
smartphones, an English-Japanese dictionary, scheduler, allowance journal,
e-book downloader, games and an education navigator app called
The water-resistant and dustproof smartphone, which fits comfortably into the
hand of a preteen, features a 12.1 million-pixel camera and a 1.5 GHz dual-core
CPU. It comes with standard DOCOMO smartphone features such as
Osaifu-Keitai(TM) mobile wallet functions, infrared data transfer and disaster
early-warning Area Mail(TM). 
In conjunction with the launch of the Smartphone for Juniors, the
company's "dmenu(TM)" portal will introduce a dedicated site
that provides users with access to content and information tailored to
preteens, such as weather and educational content. 
As a special introductory offer, a new flat-rate packet service, Xi
Pake-hodai(TM) for Juniors, will be introduced together with the Smartphone for
Juniors at the discounted rate of just 2,980 yen per month. DOCOMO will start
accepting preorders for the new model from the end of January. 
NTT DOCOMO is a world-leading mobile operator and growing provider of
comprehensive services centered on mobility. The company serves over 60 million
customers in Japan via advanced wireless networks, including a nationwide 3G
network and one of the world's first commercial LTE networks. Leveraging
its unique capabilities as a mobile operator, DOCOMO is a leading developer of
cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV,
intuitive mobile assistance, environmental monitoring, smart grids and much
more. Overseas, the company provides technical and operational expertise to
eight mobile operators and other partner companies. NTT DOCOMO is listed on the
Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit for more information. 
Eijun Tanaka or So Hiroki
International PR
Public Relations Department
Tel: +81-3-5156-1366
Fax: +81-3-5501-3408
Copyright 2013 JCN Newswire. All rights reserved. 
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