WDS Announces Annual Predictions for Wireless Trends in 2013
POOLE, England -- January 10, 2013
WDS, A Xerox (NYSE: XRX) Company, a specialist in customer experience
management solutions in the wireless industry, has released its annual
predictions for wireless trends in 2013.
The full version of WDS’ predictions can be downloaded here. In addition, an
infographic of the WDS predictions can be seen here.
“In 2013 we’re expecting Near Field Communication (NFC) deployments to focus
much more heavily on the transfer of information and authentication; not so
much on mobile money,” said Tim Deluca-Smith, vice president of Marketing at
WDS. “We also expect the Android OS to increase its market presence this year
by widening its deployment across other consumer electronic sectors, such as
smart TVs and Satellite Navigation. Microsoft and BlackBerry are expected to
make big comebacks thanks to patent protection and new devices. We’ll see many
changes in 2013; however one thing we expect to remain constant is the fast
pace at which mobile innovation is running.”
In summary, the wireless trends predicted by WDS for 2013 are:
1. Price pressures ensure the survival of the featurephone
Although the featurephone category will continue to play second fiddle
to the smartphone in 2013, price pressures will secure its survival
2. NFC deployments concentrate on information sharing
So far NFC technology has been synonymous with mobile payments.
However, in 2013 WDS expects to see NFC deployments start to re-focus
on the sharing of information.
3. Mobile operators finally pose a real challenge to fixed line players
4G proposes theoretical speeds five times faster than 3G. As such in
2013 WDS expects to see 4G become a feasible, and potentially
preferable, alternative to fixed line broadband.
4. Android goes viral
In 2013, WDS expects the mobile OS to go viral and occupy a whole
range of ‘smart’ electronics, such as smart TVs and Satellite
5. The beginning of the end for patent wars
It appears that Apple may not continue its legal war against Google’s
Android. Samsung also signaled a less antagonizing approach going
forward, saying, “We strongly believe it is better when companies
compete fairly in the marketplace, rather than in court.” WDS expects
2013 to be the year that the bitter patent feuds between smartphone
rivals will cool.
6. Lingering patent litigation benefits Windows Phone OS
For those OEMs deeply invested in Android, the need to diversify and
include a secondary OS in their line-up now seems very prudent as a
way of avoiding litigation. Microsoft offers patent protection to
Windows Phone licensees and this could help it secure a place as the
third major wireless OS in 2013.
7. HTML5 web apps evolve
With the tablet continuing to be the most prominent high-growth
category device, we’ll see a rapid acceleration in the adoption of
cross-platform HTML5 web apps, a safer development investment.
8. The Kindle Phone enters the market
With a plethora of existing media content, 2013 could be the year that
Amazon enters the smartphone category with a sister offering to its
popular Kindle tablet. Amazon’s hardware efforts in the tablet
category seem to be serving the launch of a mobile phone very well.
9. BlackBerry bounces back
In 2013, WDS expects RIM to increase device shipments. In Q3 of 2012,
RIM’s global smartphone market share fell for the sixth consecutive
quarter to stand at just 4 percent. However, in 2013 WDS expects RIM’s
fortunes to take a turn for the better following the launch of its
much anticipated BB10 OS.
10. Security threats put enterprise vendors on the mobile map
In a post-PC era of multi-platform computing, smartphones are an
increasingly common target for cybercrime. WDS does not expect mobile
security threats to become a mass-market threat in 2013, but the issue
will be prevalent enough for enterprise security vendors to stake
their claim in the post-PC market place.
WDS, A Xerox Company, is the wireless industry's only provider of specialist
managed services dedicated to improving the customer experience across the
entire consumer lifecycle. The company's portfolio of platform-enabled tools
and services stretches across the wireless value chain to connect and optimize
each stage of the consumer lifecycle. With more than 15 years of experience
and a global footprint, WDS is the partner of choice for wireless carriers,
handset manufactures and service providers looking to transform their
relationships with consumers. The company currently counts over 100 customers,
including most of the world’s largest handset manufacturer and mobile operator
brands, and is headquartered in Poole, UK. To find out more, please visit
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Note: WDS cannot accept (and hereby disclaims) any responsibility for loss or
damage caused by errors or omissions. All rights reserved © WDS 2013
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Registered in England and Wales (company number 01714719). Wireless Data
Services Ltd., Alder Hills Park, 16 Alder Hills, Poole, Dorset, BH12 4AR, UK.
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Tim Deluca-Smith, +44 7957 311189
CCgroup for WDS
Paul Nolan, +44 7717 723 440
CCgroup for WDS
Rufus Jay, +44 207 313 4408
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