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WDS Announces Annual Predictions for Wireless Trends in 2013

  WDS Announces Annual Predictions for Wireless Trends in 2013

Business Wire

POOLE, England -- January 10, 2013

WDS, A Xerox (NYSE: XRX) Company, a specialist in customer experience
management solutions in the wireless industry, has released its annual
predictions for wireless trends in 2013.

The full version of WDS’ predictions can be downloaded here. In addition, an
infographic of the WDS predictions can be seen here.

“In 2013 we’re expecting Near Field Communication (NFC) deployments to focus
much more heavily on the transfer of information and authentication; not so
much on mobile money,” said Tim Deluca-Smith, vice president of Marketing at
WDS. “We also expect the Android OS to increase its market presence this year
by widening its deployment across other consumer electronic sectors, such as
smart TVs and Satellite Navigation. Microsoft and BlackBerry are expected to
make big comebacks thanks to patent protection and new devices. We’ll see many
changes in 2013; however one thing we expect to remain constant is the fast
pace at which mobile innovation is running.”

In summary, the wireless trends predicted by WDS for 2013 are:

1.    Price pressures ensure the survival of the featurephone
        Although the featurephone category will continue to play second fiddle
        to the smartphone in 2013, price pressures will secure its survival
        for now.
        
2.      NFC deployments concentrate on information sharing
        So far NFC technology has been synonymous with mobile payments.
        However, in 2013 WDS expects to see NFC deployments start to re-focus
        on the sharing of information.
        
3.      Mobile operators finally pose a real challenge to fixed line players
        4G proposes theoretical speeds five times faster than 3G. As such in
        2013 WDS expects to see 4G become a feasible, and potentially
        preferable, alternative to fixed line broadband.
        
4.      Android goes viral
        In 2013, WDS expects the mobile OS to go viral and occupy a whole
        range of ‘smart’ electronics, such as smart TVs and Satellite
        Navigation.
        
5.      The beginning of the end for patent wars
        It appears that Apple may not continue its legal war against Google’s
        Android. Samsung also signaled a less antagonizing approach going
        forward, saying, “We strongly believe it is better when companies
        compete fairly in the marketplace, rather than in court.” WDS expects
        2013 to be the year that the bitter patent feuds between smartphone
        rivals will cool.
        
6.      Lingering patent litigation benefits Windows Phone OS
        For those OEMs deeply invested in Android, the need to diversify and
        include a secondary OS in their line-up now seems very prudent as a
        way of avoiding litigation. Microsoft offers patent protection to
        Windows Phone licensees and this could help it secure a place as the
        third major wireless OS in 2013.
        
7.      HTML5 web apps evolve
        With the tablet continuing to be the most prominent high-growth
        category device, we’ll see a rapid acceleration in the adoption of
        cross-platform HTML5 web apps, a safer development investment.
        
8.      The Kindle Phone enters the market
        With a plethora of existing media content, 2013 could be the year that
        Amazon enters the smartphone category with a sister offering to its
        popular Kindle tablet. Amazon’s hardware efforts in the tablet
        category seem to be serving the launch of a mobile phone very well.
        
9.      BlackBerry bounces back
        In 2013, WDS expects RIM to increase device shipments. In Q3 of 2012,
        RIM’s global smartphone market share fell for the sixth consecutive
        quarter to stand at just 4 percent. However, in 2013 WDS expects RIM’s
        fortunes to take a turn for the better following the launch of its
        much anticipated BB10 OS.
        
10.     Security threats put enterprise vendors on the mobile map
        In a post-PC era of multi-platform computing, smartphones are an
        increasingly common target for cybercrime. WDS does not expect mobile
        security threats to become a mass-market threat in 2013, but the issue
        will be prevalent enough for enterprise security vendors to stake
        their claim in the post-PC market place.

About WDS

WDS, A Xerox Company, is the wireless industry's only provider of specialist
managed services dedicated to improving the customer experience across the
entire consumer lifecycle. The company's portfolio of platform-enabled tools
and services stretches across the wireless value chain to connect and optimize
each stage of the consumer lifecycle. With more than 15 years of experience
and a global footprint, WDS is the partner of choice for wireless carriers,
handset manufactures and service providers looking to transform their
relationships with consumers. The company currently counts over 100 customers,
including most of the world’s largest handset manufacturer and mobile operator
brands, and is headquartered in Poole, UK. To find out more, please visit
http://www.wds.co.

About Xerox

With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading
enterprise for business process and document management. Its technology,
expertise and services enable workplaces – from small businesses to large
global enterprises – to simplify the way work gets done so they operate more
effectively and focus more on what matters most: their real business.
Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and
IT outsourcing services, including data processing, healthcare solutions, HR
benefits management, finance support, transportation solutions, and customer
relationship management services for commercial and government organizations
worldwide. The company also provides extensive leading-edge document
technology, services, software and genuine Xerox supplies for graphic
communication and office printing environments of any size. The 140,000 people
of Xerox serve clients in more than 160 countries. For more information, visit
http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com.
For investor information, visit http://www.xerox.com/investor.

Note: WDS cannot accept (and hereby disclaims) any responsibility for loss or
damage caused by errors or omissions. All rights reserved © WDS 2013

WDS, A Xerox Company, is the trading name of Wireless Data Services Ltd.
Registered in England and Wales (company number 01714719). Wireless Data
Services Ltd., Alder Hills Park, 16 Alder Hills, Poole, Dorset, BH12 4AR, UK.
VAT number GB 911330278.

XEROX^®, XEROX and Design^® are trademarks of Xerox in the United States
and/or other countries.

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Contact:

Media:
WDS
Tim Deluca-Smith, +44 7957 311189
tim.deluca.smith@wds.co
or
CCgroup for WDS
Paul Nolan, +44 7717 723 440
wds@ccgrouppr.com
or
CCgroup for WDS
Rufus Jay, +44 207 313 4408
wds@ccgrouppr.com