Dole Partners With EatingWell to Inspire Americans to a

Dole Partners With EatingWell to Inspire Americans to a Healthier
(and Tastier) 2013 
2013 Partnership Includes Nutrition Education, Inspiring Consumer
Sweepstakes and Delicious New Salad and Vegetables Recipes 
MONTEREY, CA -- (Marketwire) -- 01/10/13 --  A unique, year-long
partnership between DOLE(R) Salads and EatingWell Magazine seeks to
inspire Americans to eat more salads, fruits and vegetables in 2013
-- and ultimately live happier, healthier lives.  
This partnership represents the first time the world's largest
provider of fresh fruits and vegetables has teamed up with a major
media brand. The year-long alliance between Dole and EatingWell print
and online properties includes a host of initiatives designed to
demonstrate just how easy and delicious a balanced diet rich in leafy
greens and fresh produce can be. 
Elements include delectable new recipes and serving suggestions from
the kitchens of Dole and EatingWell, educational outreach, a spring
blogger and media summit and a consumer sweepstakes that will reward
one lucky salad fan with a $25,000 customized health and wellness
prize package.  
"Eating well is the foundation for living well -- and we're out to
give Americans the recipes, serving suggestions and inspiration they
need to make 2013 their healthiest and happiest year yet," said Chris
Mayhew, VP of marketing for Dole Fresh Vegetables. "More than just
providing resources, our goal is to work with the experts at
EatingWell to offer very tangible ways for families to eat more
wholesome, nutritious meals that are flavorful and satisfying.
Ultimately, both brands have come together to redefine what healthy
eating looks -- and tastes -- like."  
The partnership is part of Dole's larger mission of increasing
America's nutritional wellness and reducing a number of negative
health trends through greater consumption of fresh fruits and
vegetables. This long-term goal is also what attracted EatingWell to
Dole. 
"One of our goals is to help Americans learn to love healthier foods
through delicious, healthy recipes," says Lisa Gosselin, editorial
director for EatingWell. "Right now, only one in three Americans is
getting the servings of fruits and vegetables he or she needs to stay
healthy. We're excited to work with Dole to share some easy, amazing
recipes and new ways to enjoy fresh produce." 
Recipes that Go Beyond the Bowl 
As part of the collaboration, chefs, nutrition and test kitchen
experts at the EatingWell headquarters in Vermont have worked with
Dole to provide consumers with salad and vegetable-based recipes,
serving, pairing and meal-planning suggestions that highlight salads,
fruits and vegetables, and are suitable for Americans at every stage
of their lives.  
Examples range from inspired new takes on salad classics -- like
Chopped Tandoori Chicken Salad, Taco Salad and Spinach Salad with
Steak & Blueberries -- to beyond-the-bowl creations such as Green
Pizza, Inside-Out Lasagna, Good Green Tea Smoothie and Ravioli with
Arugula & Pecorino. 
Other new salads seek to introduce Americans to new ingredients
becoming mainstream like quinoa (Quinoa Salad with Dried Apricots &
Baby Spinach), lentils (Warm Lentil Salad with Sausage & Apple),
tarragon (Tomato, Tuna & Tarragon Salad) and tempeh (Grilled Tempeh
Salad with Sesame-Ginger Dressing). 
The recipe collaboration kicks off this month with a focus on winter
pears -- Crunchy Pear & Celery Salad and Pear-Hazelnut Dressing --
and includes a full calendar of seasonal ideas suitable for parties
and entertaining.  
For all downloadable recipes and serving suggestions, go to
www.dole.com/salads. New Dole/EatingWell recipes will be added to
Dole's existing online recipe database throughout the year.  
Live Well Love Life Sweepstakes 
A highlight of the initiative is an opportunity for consumers to join
Dole and the EatingWell experts for eight weeks of recipes, tips and
encouragement to inspire a healthier, happier you -- and qualify to
win a $25,000 customized health and wellness prize package.  
Consumers who answer one of many salad-related questions on the DOLE
Salads website -- such as "How will eating salads help you feel
better and more vibrant about life this year?" -- are automatically
entered into the Live Well Love Life Sweepstakes to become eligible
for the grand prize plus EatingWell magazine subscriptions, cookbooks
and DOLE Salads. No purchase is required to enter. 
The grand prize includes a five-day trip to Vermont to visit the
EatingWell test kitchen and enjoy private cooking lessons with an
EatingWell chef, meal-planning with an EatingWell dietician, personal
fitness training with a local instructor, and more. For complete
details on the sweepstakes and all other elements of the partnership,
go to www.dole.com/salads.  
About EatingWell
 Launched in 2002, EatingWell (whose motto is "Where
Good Taste Meets Good Health") is the multi-platform publisher of
healthy recipes, nutrition advice, cooking tips and research-based
articles about food and its origins. The brand has rapidly
diversified from producing its award-winning flagship EatingWell
Magazine (which now reaches more than 11 million readers) to multiple
formats, including a content-rich website www.eatingwell.com which
reaches more than 5 million unique visitors a month, and its vibrant
custom publishing and licensing programs bring its unique content and
recipes to partners worldwide. EatingWell is published 6 times a year
by Meredith Corporation (NYSE: MDP).  
About DOLE(R) Salads 
 DOLE Salads is one of the world's largest
lines of packaged salads, with 47 unique salad blends and all-natural
salad kits. The line is supported by a comprehensive online library
of salad and salad-based recipes, as well as various
consumer-friendly tools like the on-pack DOLE(R) Salad Guide, Taste
and Texture scales, and "Pairs well with" feature, as well as the
Dole Salad Circle online community of salad lovers. For details, go
to www.salads.dole.com or the DOLE Salads Facebook page at
www.facebook.com/DOLESaladGuide.  
About Dole Food Company, Inc.
 Dole, with 2011 net revenues of $7.2
billion, is the world's largest producer and marketer of high-quality
fresh fruit and fresh vegetables, and is the leading producer of
organic bananas. Dole markets a growing line of packaged and frozen
fruit and is a produce industry leader in nutrition education and
research. 
Media Contacts:
Bob Ochsner
DGWB for Dole 
(714) 881-2341 
Carrie Carlson
EatingWell / Meredith
(212) 551-7053 
 
 
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