UnitedHealthcare Offers $60,000 Prize as Part of Global Competition to Identify Solutions to Improve People's Health

  UnitedHealthcare Offers $60,000 Prize as Part of Global Competition to
  Identify Solutions to Improve People's Health

  *“Open innovation” challenge enables people to submit consumer technology
    ideas and solutions that can address chronic conditions, encourage
    prevention and enhance the health system
  *Online submissions accepted now through April 8; winning submission
    eligible for $60,000 prize

2013 International CES

Business Wire

LAS VEGAS -- January 10, 2013

UnitedHealthcare announced at the 2013 International Consumer Electronics Show
(CES) an open innovation initiative that invites people around the world to
submit new solutions that will enhance the health system and help people lead
healthier lives.

The “Breakthrough Health Tech Challenge” aims to tap the creativity of
innovators worldwide, both within and beyond the health care industry, to
bring concepts and solutions that help address some of the greatest challenges
facing the health system. This “crowdsourcing” challenge seeks ideas on how
common consumer technologies or devices, including video game systems and
mobile phones, can be used in new ways to serve people by helping them address
their chronic conditions such as diabetes, heart disease and obesity.

Details of the challenge and a submission form can be found at
www.ceshealth.com. Ideas are being accepted through April 8, with the winning
submission earning a $60,000 prize.

“We believe this groundbreaking challenge will inspire new ideas and concepts
that could serve as breakthrough solutions to improving people’s health and
the health care system,” said Gail Boudreaux, CEO of UnitedHealthcare, a
UnitedHealth Group (NYSE: UNH) company. “By engaging people from around the
globe, we will be able to identify new thinking that focuses on solutions that
promote health, prevent disease and improve medical care.”

This contest is the latest in a series of open innovation challenges that
UnitedHealth Group and its various businesses have launched since mid-2012.
These challenges have generated an array of unique ideas and concepts for

“Innovative ideas can come from anywhere, including from people outside the
health system,” said Boudreaux. “The world’s largest consumer technology trade
show is an ideal venue to launch this unique opportunity for people worldwide
to think creatively and help drive health care innovation.”

UnitedHealthcare has a deep history and commitment to developing innovative
solutions that enhance the health system and help people live healthier lives,

  *myHealthcare Cost Estimator – This online and mobile tool gives consumers
    the transparency they need to understand health care costs and quality for
    specific physicians and hospitals; enables them to compare costs and
    quality of alternative treatments; and provides personalized out-of-pocket
    cost estimates based on current benefits, applicable network discounts and
    health financing accounts.
  *Health4Me – This powerful mobile app helps UnitedHealthcare plan
    participants on the go find in-network doctors, benefit information and
    claim status.
  *Senior Digital Journey – By better understanding how individuals
    experience health care and insurance, UnitedHealthcare is gaining insights
    in how to change its service delivery to fit the behavior, needs and
    desires of the people it serves.
  *UnitedHealthcare Community Rewards™ – This program rewards children with
    points for healthy habits such as visiting their doctors regularly for
    checkups or brushing their teeth. Then they are able to redeem the points
    for valuable rewards such as a camera or a bicycle.

For more on UnitedHealthcare’s presence at CES and the company’s booth,
fitness challenges and speaking engagements, visit www.ceshealth.com or follow
@CESHealth on Twitter.

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier
lives by simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care providers. The
company offers the full spectrum of health benefit programs for individuals,
employers and Medicare and Medicaid beneficiaries, and contracts directly with
more than 650,000 physicians and care professionals and 5,000 hospitals
nationwide. UnitedHealthcare serves more than 38 million people and is one of
the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50
health and well-being company.


Will Shanley, 714-204-8005
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