2013 MAZDA3 AND 2014 MAZDA CX-5 NAMED 'TOP SAFETY PICK' BY INSURANCE INSTITUTE FOR HIGHWAY SAFETY

2013 MAZDA3 AND 2014 MAZDA CX-5 NAMED 'TOP SAFETY PICK' BY INSURANCE INSTITUTE
                              FOR HIGHWAY SAFETY

- Mazda's Best-Selling Vehicles Receive High Honors for Safety from IIHS -

PR Newswire

IRVINE, Calif., Jan. 10, 2013

IRVINE, Calif., Jan. 10, 2013 /PRNewswire/ -- The 2013 Mazda3 and the 2014
Mazda CX-5 were just recognized as a "Top Safety Pick" by the Insurance
Institute for Highway Safety (IIHS). Both vehicles received the
organization's highest possible crash safety rating of "Good" in all frontal
moderate overlap, side, rear impact, and roof strength tests."

"The Mazda3 and the CX-5 are two very important vehicles for Mazda and our
customers," said Jim O'Sullivan, president and CEO, Mazda North American
Operations (MNAO). "Both of these vehicles are outstanding performers on the
road and it is only fitting that they perform at a high standard when it comes
to safety. Receiving the 'Top Safety Pick' distinction is a testament to
Mazda's dedication to building vehicles that will keep their occupants safe
and sound."

Vehicles receive ratings based on results from the Institute's evaluations on
front, side and rear impact crash tests as well as a roof strength test, which
measures occupant protection in the event of a rollover. Each vehicle's
overall evaluation is based on measurements of intrusion specific to each
crash angle and the injury on crash test dummies positioned within the
vehicles at the time of collision.

All 2014 CX-5 vehicles feature the full suite SKYACTIV®^1technologies. The
SKYACTIV-Body and SKYACTIV-Chassis help to contribute to a rigid and quiet
ride. Additionally, both of these design elements also contribute to CX-5's
reinforced structure, which works best to absorb impacts and not transfer that
energy to its occupants. SKYACTIV-Body and SKYACTIV-Chassis incorporate a
high amount of high-tensile steel (more than 60 percent), which saves weight
and gives CX-5 more strength. CX-5 was also the first production vehicle to
utilize 1,800MPa ultra-high tensile steel, which are utilized in the front and
rear bumper beams, and results in parts that are 20 percent stronger and 10.6
pounds lighter than previous generation bumpers.

Mazda3, the first vehicle to receive SKYACTIV TECHNOLOGY, features SKYACTIV
components with its engine and transmissions. Mazda3 was also named a "Top
Safety Pick" for the 2012 model year.

Standard safety equipment on both the 2013 Mazda3 and the 2014 CX-5 includes
six airbags (advanced dual front, front-seat mounted and full-length
side-curtain), four wheel disc brakes with anti-lock brakes (ABS) and
Electronic Brakeforce Distribution (EBD) and Brake Assist, Dynamic Stability
Control (DSC) combined with a Traction Control System (TCS), a Tire Pressure
Monitoring System (TPMS), a "crushable" brake and accelerator pedal assembly
and collapsible steering column, side-impact door beams, three-point safety
belts for all seating positions, front seatbelt pretensioners with force
limiters as well as Lower Anchors and Tethers for Children (LATCH). Available
options include a Blind Spot Monitoring (BSM) system and Adaptive
Front-lighting System (AFS) with auto-leveling bi-xenon headlamps.

Founded in 1959, the Insurance Institute for Highway Safety is an independent,
non-profit, scientific and educational organization dedicated to reducing
deaths, injuries and property damage that result from crashes on the nation's
highways and roads. The Institute, along with affiliate the Highway Loss Data
Institute (HLDI), supports highway safety efforts and accident prevention
through vehicle crash safety tests as well as consumer education, such as
driver behavior and roadway designs. For more information, visit www.iihs.org.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at
www.mazdausamedia.com.

^1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Beverly Braga, Mazda North American Operations, +1-949-727-6751; Eric
Booth, Mazda North American Operations, +1-949-727-6144
 
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