Wireless Ronin Partners With Custom Channels to Deliver

Wireless Ronin Partners With Custom Channels to Deliver Customized
Digital Music Solutions via RoninCast(R) Software 
Integrated Solution Delivers Both Audio and Visual Marketing
Messages, Creating an Immersive Brand Experience 
MINNEAPOLIS, MN -- (Marketwire) -- 01/10/13 --  Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a digital marketing technologies
company, has partnered with Custom Channels, a leading business music
service provider, to offer a new customized digital music solution to
companies that integrates with its market-leading RoninCast(R)
software platform. 
The digital music solution creates customizable playlists that
integrate various aspects of a company's brand, creating a unique and
unified experience across multiple locations. The solution is fully
optimized for the commercial environment, with streaming,
high-quality digital sound delivered at a consistent volume from song
to song, with custom "between the songs" branding and messaging.  
The service will be managed by Wireless Ronin's RoninCast(R) software
platform and offered as an enhancement to its dynamic solutions.
Pairing digital marketing Custom Channel's music services with
Wireless Ronin's RoninCast software creates a unique and contextually
relevant customer experience. Custom Channel's unique offering allows
marketers to engage patrons by delivering relevant music feeds to
each location, tuned to its specific theme, demographics, traffic
volume and ambiance objectives. Marketers can also continue to engage
the patron off-site with a fully branded online player for their
website.  
Wireless Ronin worked closely with Custom Channels to develop 30
unique music channels for a broad range of companies and atmospheres.
They include a variety of popular music genres, from classical and
blues to jazz and modern rock. The marketer can also blend a mix of
channels to create a truly custom channel of its own. As with
RoninCast's visual capabilities, the integrated solution offers audio
day-part capabilities to automatically select playlists that set the
appropriate mood for the time of day -- having relaxing music in the
morning with more energetic music in the afternoon.  
"Companies are discovering that playing music not only creates a
unique ambiance, but provides oppo
rtunities for subtle branding
messages that drive customer loyalty," said Scott Koller, Wireless
Ronin's president and CEO. "Integrating Custom Channels' music
service with our RoninCast platform allows companies to share either
the same or demographically relevant visual and audio content across
multiple locations, and thereby ensuring a consistent guest
experience across the concept. Custom Channels' has experience
working with great brands like Whole Foods Market, Life is Good,
Floyd's Barbershops and many others, so we're pleased to offer
Wireless Ronin customers the quality and proven capabilities of their
service." 
David Rahn, president and co-founder of Custom Channels, commented:
"As a forward-thinking company, Wireless Ronin represents an ideal
partner for Custom Channels. Together, we can now deliver a turn-key,
integrated solution that creates an immersive and captivating
atmosphere with both visual and audio elements. This maximizes the
value of a company's brand in a highly unique, efficient and cost
effective way." 
About Custom Channels
 Custom Channels is a new kind of digital music
service designed for music conscious brands. Custom Channels goes
beyond background music to create custom in-store and online media
channels for businesses of all types and sizes, from web-only
businesses and single restaurants, to major chains. The company
combines decades of professional broadcast programming, marketing and
audience development experience with the latest real-time digital
delivery technologies. For more information, visit
www.customchannels.net.  
About Wireless Ronin Technologies, Inc.
 Wireless Ronin Technologies,
Inc. (WRT) (NASDAQ: RNIN) (www.wirelessronin.com) is a marketing
technologies company with leading expertise in current and emerging
digital media solutions, including signage, interactive kiosks,
mobile, social media and web, that enable clients to transform how
they engage with their customers. WRT provides marketing technology
solutions and services to clients, helping increase revenue and
improve operating efficiencies to execute marketing initiatives.
Since launching RoninCast(R) digital signage software in 2003, WRT
has led the digital signage industry by bringing leading edge
technology, services and support to its clients. WRT offers an array
of services to support its clients' marketing technology needs
including consulting, creative development, project management,
installation, training, and support and hosting. The company's common
stock trades on the NASDAQ Capital Market under the symbol "RNIN."
Follow us on Twitter and Pinterest and like us on Facebook under
Wireless Ronin. 
Forward-Looking Statements
 This release contains certain
forward-looking statements of expected future developments, as
defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements reflect management's expectations
regarding continued operating improvement and other matters and are
based on currently available data; however, actual results are
subject to future risks and uncertainties, which could materially
affect actual performance. Risks and uncertainties that could affect
such performance include, but are not limited to, the following:
estimates of future expenses, revenue and profitability; the pace at
which the company completes installations and recognizes revenue;
trends affecting financial condition and results of operations;
ability to convert proposals into customer orders; the ability of
customers to pay for products and services; the revenue recognition
impact of changing customer requirements; customer cancellations; the
availability and terms of additional capital; ability to develop new
products; dependence on key suppliers, manufacturers and strategic
partners; industry trends and the competitive environment; and the
impact of losing one or more senior executives or failing to attract
additional key personnel. These and other risk factors are discussed
in detail in the risk factors section of the company's Annual Report
on Form 10-K filed with the Securities and Exchange Commission on
March 21, 2012. 
Company Contact:
Jane Johnson 
Senior Vice President, Sales and Marketing 
jjohnson@wirelessronin.com
952-564-3554 
Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
RNIN@liolios.com
949-574-3860 
 
 
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