NCR Launches Mobile Point-of-Sale Optimization Practice

  NCR Launches Mobile Point-of-Sale Optimization Practice

 Consulting practice to help retailers provide better shopper experiences and
                   make everyday lives easier for consumers

NRF 102nd Annual Convention & EXPO

Business Wire

DULUTH, Ga. -- January 10, 2013

NCR Corporation announced today the launch of NCR Mobile POS Optimization
Consulting Services to help retailers devise and implement mobile POS
strategies that delight shoppers and drive business results. This dedicated
mobile POS practice was launched to share NCR’s insights and best practices in
this growing area with retailers who are implementing mobile POS strategies
and is part of NCR’s innovative Global Consulting Services team.

As shoppers continue to demand better and different experiences from the
stores they frequent, retailers are exploring and adopting mobile POS
technology. However, retailers are increasingly finding there is no
one-size-fits-all mobile POS strategy. Creating a mobile POS experience that
delights shoppers and drives store revenue and efficiency is much more complex
than simply arming store employees with tablet devices and sending them out on
to the store floor.

“There are many elements retailers need to consider when creating a mobile POS
strategy that simultaneously delights customers and drives both top and bottom
line business results,” said Dr. Marcia Crosland, director of NCR’s retail
consulting group. “We have seen that planning is critical for success as an
implementation that works for a mass merchant most likely will need to be
different for a luxury retailer, a boutique or a grocery store.”

For example, some customers may be annoyed by having store employees approach
them in the aisles with mobile POS tablets. In other situations, retailers may
find revenue declining because checking customers out on the store floor
prevents shoppers from purchasing impulse items like candy, gum, sodas and
magazines stocked at the traditional POS stations.

“NCR’s practice is focused on ensuring the design of the entire shopping
experience is maximized through the implementation of mobile POS in order to
deliver the most effective consumer experiences possible,” Crosland said.

When creating an optimal mobile POS strategy, NCR’s Global Consulting Services
team uses a variety of methodologies and techniques, derived from NCR’s
strength and experience in retail and cross-industry best practices.

Members of the NCR Global Consulting Services team will be at the National
Retail Federation Big Show January 14 and 15 at the Jacob K. Javits Convention
Center in New York. Please visit the NCR booth, # 2007, during the show for
more information on this group’s groundbreaking mobile POS insights and

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia.NCR is a trademark of NCR Corporation in the
United States and other countries.

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NCR Corporation
Mark Scott, 678-808-7721 (ph)
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