BMW Group Posts Highest Sales Ever in 2012

                  BMW Group Posts Highest Sales Ever in 2012

  PR Newswire

  MUNICH, January 10, 2013

MUNICH, January 10, 2013 /PRNewswire/ --

1,845,186 BMW Group Vehicles Sold, an Increase of 10.6%

Record Year for All Three Brands

BMW Group aims for further growth in sales in 2013

The BMW Group achieved its highest ever sales result in 2012, with a total of
1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an
increase of 10.6% over the previous record year in 2011 (1,668,982). All three
brands posted record sales for the whole year and the company strengthened its
position as the leading provider of premium vehicles worldwide.The BMW Group
finished the year on a strong note with 181,571 vehicles sold in December,
14.8% higher than in the same month last year (prev. yr. 158,125).

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"2012 was a very successful year for us. The BMW Group achieved its best ever
sales result for the second year in a row and expanded its lead in the premium
segment. Our success can be attributed to our attractive model portfolio, the
strength of our premium brands, as well as a strategy of balanced sales across
all continents," said Ian Robertson, Member of the Board of Management of BMW
AG, responsible for Sales and Marketing BMW. He continued "We enter the new
year with positive momentum and despite the prevailing headwinds in some
markets, we aim to achieve another record year in sales in 2013. This year
marks the beginning of a new era for the BMW Group, as we launch the
all-electric BMW i3 towards the end of the year." 

BMW sales rose 11.6% in 2012 to reach a total of 1,540,085 vehicles, the best
sales level in the history of the brand (prev. yr. 1,380,384). In December, a
total of 152,286 vehicles were delivered - an increase of 18.8% (prev. yr.
128,182). One of the frontrunners in terms of growth was the highly successful
BMW 1 Series, with a total of 226,829 vehicles sold in 2012, an increase of
28.6% over the previous year (176,418). The BMW X1 also continued to report
strong gains in 2012 with a total of 147,776 vehicles sold (+16.9%; prev. yr.
126,429). The BMW 3 SeriesSedan claimed the position of segment leader with
294,039 vehicles delivered, an increase of 22.4% over last year (240,278).
Sales of the BMW 3 Series rose by 5.8% to a total of 406,752 vehicles (prev.
yr. 384,464). Demand for the BMW X3 remained high with sales climbing 27.1% to
149,853 units sold last year (prev. yr. 117,944). The BMW 5 Series solidified
its position as segment leader, with a total of 337,929 vehicles delivered to
customers in 2012 (+9.0%; prev. yr. 310,050). Strong gains were also achieved
by the BMW 6 Series, with 23,193 vehicles delivered to customers (+146.8;
prev. yr. 9,396).

MINI, Rolls-Royce and BMW Motorrad achieved record sales in 2012.

Harald Krueger, Member of the Board of Management of BMW AG, MINI, BMW
Motorrad, Rolls-Royce, Aftersales BMW Group stated, "The sales records for
MINI, Rolls-Royce and BMW Motorrad show that our products and services are fit
for the future in the face of increasingly challenging market conditions,
owing to the strength of the brands, fascinating technology and a globally
balanced distribution strategy."

Global sales for MINI reached a new milestone by climbing to a record 301,526
vehicles in 2012 (+5.8%; prev. yr. 285,060). In December, sales remained
around last year's level with 28,751 vehicles sold (-2.4%; prev. yr. 29,467).
The MINI Countryman recorded double-digit growth, with a total of 102,250
deliveries in 2012 (+14.8%; prev. yr. 89.036). Further momentum for the brand
is expected with the launch of the MINI Paceman in spring this year. The U.S.
remains the largest market for MINI, with a record-breaking 66,123 cars sold
last year, followed by the U.K. with 50,367.

Rolls-Royce remains the clear market leader in the ultra-luxury-class segment.
Sales for the full year 2012 reached a record sales result of 3,575 motor
cars, the highest annual sales in the 108-year history of Rolls-Royce and
thethird consecutive record. Rolls-Royce also reported 534 deliveries in
December (+12%). Demand for all Phantom and Ghost variants was strong. Phantom
Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim
and production has been increased at the company's Goodwood manufacturing
plant to cope with customer demand. Bespoke sales in 2012 reached record

With a total of 106,358 motorcycles (+2.0%; prev. yr. 104,286), BMW Motorrad
delivered more vehicles in 2012 than ever before in its nearly 90-year
history. In December, 6,069 Motorcycles were delivered worldwide, which
reflects an increase of 43.4% over the same month in 2011 (4,232). Husqvarna
delivered 10,751 motorcycles in 2012 (+15.7%; prev. yr. 9,286). December
accounted for 1,267 deliveries (-4.7%; 1,330).

The BMW Group underlined its strategy of a balanced distribution of sales
worldwide by achieving growth on all continents in 2012. Despite the
challenges in Europe , the BMW Group increased sales of its vehicles in its
largest sales region to 864,812 last year (+0.8%; prev. yr. 857,792). In the
region, the company achieved its best ever sales in the U.K. with a total of
174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again claimed the
title of number one premium brand in the market. BMW Group sales in the
dynamic market of Russia climbed by 33% to a record 40,144 vehicles (prev. yr.

In Asia , BMW Group sales soared by 31.6% last year to 491,512 vehicles (prev.
yr. 373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI
vehicles, an increase of 40.4% over the previous year (232,586). The BMW Group
posted double digit growth in several other Asian markets including South
Korea (33,500; +22.3%), Middle East (21,314; +14.2%) and Japan (56,607;

In the Americas , the BMW Group also achieved double-digit gains in 2012 with
424,379 vehicles delivered, an increase of 11.9% on the previous year
(379,332). In the U.S., BMW Group sales climbed by 13.8% to 347,583 units
(prev. yr. 305,418) and BMW once again claimed the title of number one premium
brand in the U.S.

Sales on the continent of Africa climbed by 14.5% in 2012 to 37,649 units
(prev. yr. 32,890) and the region of Oceania increased sales by 8.0% to 23,000
vehicles (prev. yr. 21,297).

BMW Group sales in/up to December 2012 at a glance

                                             Comp. to   Up to/incl.     Comp. to
                             In Dec 2012     prev. yr.     Dec 2012   prev. year
    BMW Group Automobiles        181,571        +14.8%    1,845,186       +10.6%
    BMW                          152,286        +18.8%    1,540,085       +11.6%
    MINI                          28,751         -2.4%      301,526        +5.8%
    Rolls-Royce                      534        +12.0%        3,575        +1.0%
    BMW Motorrad                   6,069        +43.4%      106,358        +2.0%
    Husqvarna Motorcycles          1,267         -4.7%       10,751       +15.7%

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and
motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and
Rolls-Royce brands. As a global company, the BMW Group operates 29 production
and assembly facilities in 14 countries and has a global sales network in more
than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000
motorcycles worldwide. The profit before tax for the financial year 2011 was
euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December
2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and
responsible action. The company has therefore established ecological and
social sustainability throughout the value chain, comprehensive product
responsibility and a clear commitment to conserving resources as an integral
part of its strategy. As a result of its efforts, the BMW Group has been
ranked industry leader in the Dow Jones Sustainability Indexes for the last
eight years.





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