Time Warner Cable Launches the New SignatureHome® Tastemakers Campaign

  Time Warner Cable Launches the New SignatureHome® Tastemakers Campaign

  New Awareness Campaign Is Designed to Promote Time Warner Cable’s Premium
Level Of Services And Customer Support Among Style Mavens Across Its Footprint

Business Wire

NEW YORK -- January 10, 2013

Time Warner Cable announced today the launch of SignatureHome® Tastemakers, a
new campaign designed to demonstrate how the company’s premium service,
SignatureHome®, can help customers who are passionate about home design and
style enjoy their lifestyle even better.

The SignatureHome® Tastemakers campaign consists of the roll out of four TV
spots featuring prominent architects and interior designers in Time Warner
Cable’s footprint. The spots highlight tours of the Tastemakers’ homes, which
are powered by SignatureHome™ services.

The Tastemakers were selected from four of Time Warner Cable’s key markets, as
follows:

  *NYC: Doryn Wallach, Interior Designer
  *LA: Richard Shapiro, Art Dealer/Designer
  *Dallas: Laura McGuire, Interior Designer
  *Austin: Burton Baldridge, Architect

“Our objective with this campaign is to demonstrate SignatureHome® to our
target customers who are taste and style mavens that are passionate about home
design,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential
Services of Time Warner Cable. “SignatureHome® is our premium tailored
service, offering our most comprehensive technical and customer service
support. It has prestige positioning, with a premium all-inclusive selection
of features most valued by this type of customer, so we view this pairing as a
natural fit.”

Customers across Time Warner Cable’s footprint will begin to see the four TV
spots starting today. The four spots can also be viewed on You Tube, as
follows:

SignatureHome Austin – Burton: http://youtu.be/YIuphtPkJ4c

SignatureHome LA – Richard: http://youtu.be/oU77Jey9YMM

SignatureHome Dallas – Laura: http://youtu.be/YbFr51ZdlFs

SignatureHome NY – Doryn: http://youtu.be/fmZ_jKpDGFY

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high‐speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and, through its
NaviSite subsidiary, managed and outsourced information technology solutions
and cloud services. Time Warner Cable Media, the advertising arm of Time
Warner Cable, offers national, regional and local companies innovative
advertising solutions. More information about the services of Time Warner
Cable is available at www.timewarnercable.com, www.twcbc.com,
www.navisite.com, and www.twcmedia.com.

Contact:

Time Warner Cable
Jeannette Castaneda, 212-364-8534
Jeannette.castaneda@twcable.com
Twitter: @jaycast29
 
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