Zacks Industry Rank Analysis Highlights: Potlatch, Home Depot, Lowes, Hovnanian and Lennar

    Zacks Industry Rank Analysis Highlights: Potlatch, Home Depot, Lowes,
                             Hovnanian and Lennar

PR Newswire

CHICAGO, Jan. 10, 2013

CHICAGO, Jan. 10, 2013 /PRNewswire/ -- Stocks featured in this week's Zacks
Industry Rank analysis include Potlatch Corp. (Nasdaq:PCH), Home Depot
(NYSE:HD), Lowes (NYSE:LOW), Hovnanian (NYSE:HOV) and Lennar Corp. (NYSE:LEN).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Zacks Industry Rank Analysis is written by John Blank, Ph.D, Chief Equity
Strategist, Zacks.com.

Construction Jobs on the Rise

What did I find most encouraging about the December ADP private payroll and
Federal government jobs reports?

  oA revival in construction jobs. Although ADP said rebuilding after
    Superstorm Sandy likely lifted their December construction jobs gain, this
    is nevertheless the seventh month in a row for adds to construction. The
    +39,000 ADP job adds in construction was the best number since February
    2006.
  oADP financial activities were up +14,000, a 16th month straight positive
    run. This was the best financial activities job add number since March
    2006. This pair of sectors moves together: one finances projects, the
    other builds them. What a nice positive feedback loop. It takes the
    overall macro economy system up in a cyclical fashion.

A serial pick-up in jobs means strong underlying profits. Firms don't hire
workers unless they make strong profits by doing so. This led me to the
Construction Sector to look for stock picks.

(1) Potlatch Corp. (Nasdaq:PCH) is an integrated forest products company with
substantial timber resources. It is engaged principally in the growing and
harvesting of timber and the manufacture and sale of wood products, printing
papers and pulp and paper products. Its timberlands and all of its
manufacturing facilities are located within the continental United States
(Zacks Rank #1).

(2) Home Depot (NYSE:HD) and Lowes (NYSE:LOW) (Zacks Rank #2).

(3) Hovnanian (NYSE:HOV) and Lennar Corp. (NYSE:LEN) (all Zacks Rank #2).
Homebuilders.

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