Ford OpenXC Platform Is Now Open for Vehicle Data, Customizable Hardware and Open-Source Research

 Ford OpenXC Platform Is Now Open for Vehicle Data, Customizable Hardware and
                             Open-Source Research

PR Newswire

LAS VEGAS, Jan. 10, 2013

LAS VEGAS, Jan. 10, 2013 /PRNewswire/ --

  oOpen-source hardware and software toolkits are now available at
    http://openxcplatform.comfor developers and researchers who want to
    explore what can be done with vehicle data
  oFord is encouraging developers, researchers and hackers to focus on using
    big data and open-source innovations using OpenXC
  oThe launch of OpenXC marks the second developer platform to be offered by

On the heels of launching its first software developer program, Ford is now
turning its attention to the growing trend in hardware hacking by transforming
vehicles into an experimental development environment. The OpenXC research
platform from Ford is now out of beta and available to all "makers" and
do-it-yourselfers at 

Earlier this week at the 2013 International CES the Ford Developer Program was
launched making the SYNC^® AppLink™ application programming interface (API)
available for the creation of smartphone apps that can be controlled inside
the car using your voice.

While AppLink is available in Ford vehicles now, OpenXC is focused on the
future as an open-source hardware and software platform developed by Ford
Research and Innovation to unleash the power of the open-source hacker
community to explore what can be done with vehicle data.

"Ford is committed to innovating with the help of software and now hardware
developers," said Paul Mascarenas, Ford vice president and chief technical
officer. "By connecting cars and trucks to wireless networks, and giving
unheard-of access to vehicle data, entirely new application categories and
hardware modules can be explored – safety, energy efficiency, sharing, health;
the list goes on. OpenXC gives developers and researchers the tools they need
to get involved."

The OpenXC kit includes a vehicle interface module based on the popular
Arduino platform developers can use to read data from the vehicle's internal
communications network. The hardware module provides real-time access to
parameters like the vehicle sensors, GPS receiver and vehicle speed. The
hardware module is connected to a smartphone or tablet on which apps can be
written to consume and use these data.

The read-only system is designed to keep everything isolated from the vehicle
control systems. The OpenXC website also provides schematics, documentation
and code for open-source hardware modules, including the wireless
solar-powered heads-up display developed by OpenXC co-founder Bug Labs.

"Through the OpenXC platform, we are paving the way for new opportunities that
will help us prepare for the future of transportation where the automobile,
mobile networks and the Internet cloud come together in ways never before
imagined," said Venkatesh Prasad, senior technical leader of Open Innovation
for Ford Research and Innovation.

"OpenXC is an extension of the work being done at the Ford Silicon Valley Lab
focusing on big data, open-source innovation and user experience," added
Mascarenas. "We are enabling independent developers to flesh out their ideas
using affordable and accessible hardware and software tools."

Some of the areas developers can target with OpenXC include:

  oBig data – Ford is increasingly a data-driven company fusing both internal
    and external sources to guide product and marketing offerings and support
    strategic decision making. In addition, vehicle data from the growing list
    of sensing technologies built into the car can be used locally to provide
    for the creation of a more personalized, convenient and productive driving
    experience, and aggregated to help address congestion and improve
  oOpen-source innovation – Viewing the car as a platform and providing
    access to real-time data allows for the rapid development of custom
    hardware and software applications. Ford has extensive experience in
    development of on-board and off-board applications for production cars
    using the SYNC in-car connectivity system, and now the Silicon Valley Lab
    is looking at open-source research using the OpenXC platform
  oUser experience – Connectivity is an increasingly important part of the
    total user experience while driving. Finding new ways to reduce stress and
    keep the driver informed can make driving a more pleasant experience

Early in 2012 Ford shipped the first OpenXC beta toolkits to universities such
as the University of Michigan, MIT, Stanford University and HCL Technologies
in India. Since that time, OSIsoft has sponsored a hackathon to create an
application using vehicle data from OpenXC in combination with its enterprise
data analytics platform.

At Michigan State University, a team of undergraduate students has built an
Android app that uses OpenXC to collect data from the Ford MyKey^® system into
a centralized database and present it in visual report card format.

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit

SOURCE Ford Motor Company

Contact: Alan Hall, +1-313-594-3744,
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