Così, Inc : Così Innovation Continues with the Launch of a New Category of Bowls this January

  Così, Inc : Così Innovation Continues with the Launch of a New Category of
                              Bowls this January

              Così Innovation Continues with the Launch of a New
                        Category of Bowls this January

Così® launches new menu category of bowls using fresh, innovative ingredients

DEERFIELD, Ill (Jan. 10, 2013) -- Così, Inc. (Nasdaq: COSI) has introduced
three Così^® Bowls as a new category expected to extend the Così^® menu, while
delivering on the unique and craveable flavor combinations that people have
come to expect from the restaurant chain. Made with wholesome, high-quality
ingredients, the bowls are great choices for customers for both lunch and
dinner and all under 500 calories. The new Così^® Bowl line-up includes the
Adobo Chicken with Avocado Bowl, the Korean BBQ Bowl and the Stuffed
Portobello Bowl.

"We created the recipes for our new bowls, knowing they had to be incredibly
flavorful to deliver on our promise of delighting our guests with fresh,
innovative ingredients," said Carin Stutz, Così^® President and CEO. "These
new bowls do just that. I am confident that our guests will love them."

With the introduction of the three new made-to-order bowls, Così^® is
providing more options for a satisfying lunch or dinner. Each bowl features a
unique blend of grains that include Colusari(TM) Red Rice, barley and rye. The
bowls are also served with our signature Così^® hearth-baked flatbread. The
new Così^® Bowls will be available at participating U.S. restaurants as part
of the company's commitment to innovation and include:

  *Adobo Chicken with Avocado: pulled chicken marinated in adobo sauce;
    zucchini, yellow squash, red peppers and cauliflower roasted in the Così^®
    open-flame hearth oven; fresh housemade pico de gallo and diced fresh
    avocado all served on a bed of grains and garnished with fresh lemon

  *Korean BBQ Pork: slow marinated pulled pork; fresh spinach; carrot and
    cabbage slaw tossed in ginger soy vinaigrette all served on a bed of
    grains and topped with fresh cilantro

  *Stuffed Portobello: roasted Portobello mushroom; savory herb tomato sauce;
    fresh mozzarella; zucchini, yellow squash, red peppers and cauliflower
    roasted in the Così^® open-flame hearth oven all served on a bed of grains
    and topped with a fresh basil chiffonade

About Così, Inc.
Così^® (  is a  national fast  casual restaurant  chain 
that has  developed  featured foods  built  around a  secret,  generations-old 
recipe for crackly  crust flatbread. This  artisan bread is  freshly baked  in 
front of  customers  throughout  the  day  in  open-flame  stone-hearth  ovens 
prominently located  in  each  of  the restaurants.  Così's  warm  and  urbane 
atmosphere is geared  towards its sophisticated,  upscale, urban and  suburban 
guests. There  are currently  75 Company-owned  and 51  franchise  restaurants 
operating in sixteen  states, the  District of  Columbia, Costa  Rica and  the 
United Arab Emirates. The Così^® vision  is to become America's favorite  fast 
casual restaurant by  providing customers authentic,  innovative, savory  food 
while remaining an affordable luxury.

The Così^® menu features  Così^® sandwiches, freshly-tossed salads,  breakfast 
wraps, melts, soups, Così^® Squagels^®, flatbread pizzas, S'mores, snacks  and 
other desserts, and a wide range  of coffee and coffee-based drinks and  other 
specialty beverages.  Così^®  restaurants are  designed  to be  welcoming  and 
comfortable with an  eclectic environment. Così's  sights, sounds, and  spaces 
create a  tasteful, relaxed  ambience that  provides a  fresh and  new  dining 

"Così," "(Sun & Moon Design)" and  related marks are registered trademarks  of 
Così, Inc. in the U.S.A. and  certain other countries. Copyright © 2012  Così, 
Inc. All rights reserved.

1995. This press release contains statements that constitute forward-  looking 
statements under the federal  securities laws. Forward-looking statements  are 
statements  about  future  events  and  expectations  and  not  statements  of 
historical fact. The words  "believe," "may," "will," "should,"  "anticipate," 
"estimate," "expect,"  "intend,"  "objective," "seek,"  "plan,"  "strive,"  or 
similar  words,  or  negatives  of  these  words,  identify  forward-  looking 
statements. We  qualify  any  forward-looking  statements  entirely  by  these 
cautionary factors.  Forward-looking  statements  are  based  on  management's 
beliefs, assumptions  and expectations  of  our future  economic  performance, 
taking  into  account  the  information  currently  available  to  management. 
Forward-looking statements involve risks and uncertainties that may cause  our 
actual results, performance or financial  condition to differ materially  from 
the expectations  of future  results, performance  or financial  condition  we 
express or  imply  in  any  forward-looking  statements.  Factors  that  could 
contribute to these differences include, but  are not limited to: the cost  of 
our  principal  food   products  and   supply  and   delivery  shortages   and 
interruptions;  labor  shortages   or  increased  labor   costs;  changes   in 
demographic trends  and consumer  tastes  and preferences,  including  changes 
resulting from concerns over nutritional  or safety aspects of beef,  poultry, 
produce, or other  foods or the  effects of food-borne  illnesses, such as  E. 
coli, "mad cow disease" and avian influenza or "bird flu"; competition in  our 
markets, both in our business and  in locating suitable restaurant sites;  our 
operation and  execution  in new  and  existing markets;  expansion  into  new 
markets including foreign markets; our ability to attract and retain qualified
franchisees and  our franchisees'  ability  to open  restaurants on  a  timely 
basis; our ability  to locate suitable  restaurant sites in  new and  existing 
markets and negotiate acceptable lease terms; the rate of our internal  growth 
and our ability to generate  increased revenue from our existing  restaurants; 
our ability to generate positive cash flow from existing and new  restaurants; 
fluctuations in our quarterly results due to seasonality; increased government
regulation and  our  ability  to  secure  required  government  approvals  and 
permits; our ability to  create customer awareness of  our restaurants in  new 
markets; the reliability of  our customer and  market studies; cost  effective 
and timely  planning, design  and build  out of  restaurants; our  ability  to 
recruit, train and  retain qualified  corporate and  restaurant personnel  and 
management; market  saturation  due  to new  restaurant  openings;  inadequate 
protection of  our intellectual  property; our  ability to  obtain  additional 
capital and  financing;  adverse  weather  conditions  which  impact  customer 
traffic  at  our  restaurants;   and  adverse  economic  conditions.   Further 
information regarding factors that could affect our results and the statements
made herein  are included  in our  filings with  the Securities  and  Exchange 

           Additional information is available on Così's website at
 in the investor relations section.


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The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: Così, Inc via Thomson Reuters ONE
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