Photo Release -- Volkswagen Remains Favorite for Market Share Gains, BMW
Overtakes Hyundai, Toyota to Regain Share Over Next 5 Years: KPMG 14th Annual
U.S. OEMs Favored Ahead of Other Major Auto Brands, Including Honda; BAIC,
SAIC Clear Chinese Favorites
DETROIT, Jan. 9, 2013 (GLOBE NEWSWIRE) -- According to the 14^th Annual Global
Automotive Executive Survey conducted by KPMG LLP, the U.S. audit, tax and
advisory firm, global auto executives say Volkswagen and BMW are the two
favorites to increase global market share over the next five years.
Perceptions of Hyundai's likelihood to gain share have fallen while Toyota
jumps after two down years. U.S. auto brands are also strongly positioned
among major global brands.
Respondents expecting global
market share to
increase/decrease by 2018
A photo accompanying this release is available at
For the third consecutive year, the KPMG survey of 200 C-level global auto
executives found that Volkswagen is the automaker most likely to gain market
share over the next five years. In fact, 81 percent of respondents expect
gains for VW, up from 70 percent in last year's survey. BMW also saw a
significant increase this year, jumping to 70 percent from 63 percent a year
ago. For the first time in the survey's 14-year history, BMW places second
among the major automakers predicted to gain share, ahead of perennial
favorites Hyundai and Toyota.
Since 2011, executive perceptions of Hyundai's ability to gain market share
have receded. In the 2013 survey, 61 percent predict gains for the automaker,
down from 63 percent in 2012 and 72 percent in 2011. Conversely, Toyota, which
historically has fared well in the survey, experienced two down years in 2011
and 2012 but experienced the largest increase of any automaker this year – 68
percent of execs predict market share gains for Toyota, up from just 44
percent last year and 40 percent in 2011.
"Volkswagen continues to be a powerhouse, with consistent market share gains
in the U.S. and abroad," said Gary Silberg, national automotive industry
leader for KPMG LLP. "It is very interesting to see a luxury brand like BMW
jump into the second spot, a sign that the automaker's strategy and vehicles
continue to impress the industry.The most noteworthy finding was the dramatic
increase for Toyota, an illustration that the company is moving past the
recalls and other issues of the past two years and looking to regain its
prominent position among the global auto giants."
U.S. OEMs in strong position
Continuing the trend of the 2011 and 2012 KPMG auto surveys, many executives
also think Ford, GM and Chrysler are likely to grow market share. In fact,
GM's projections jumped six percentage points among global execs to place the
OEM in a tie with Ford for 6^th out of the 15 major OEM market share
projections.This optimism represents a complete turnaround from KPMG's 2009
survey, when Ford, General Motors and Chrysler were emerging from their
respective restructuring and two-thirds of executives expected the OEMs to
lose market share through 2013.
When asked to predict global market share winners over the next five years, 44
percent of the auto execs believed Ford, ranked 15^th, would register market
share gains, down slightly from 47 percent in 2012, but up from 43 percent in
2011 and 29 percent in 2010. Executive confidence behind GM saw a boost in
the 2013 KPMG survey, with 44 percent predicting market share gains in the
next five years, up from 40 percent in 2011, and just 13 percent in 2010.
Thirty-seven percent of executives expect the combined Fiat/Chrysler Group to
gain market share close to the 39 percent in 2012, up drastically from 24
percent in 2011.
"Clearly the investments in new products and product innovation that the U.S.
OEMs have made over the over the past several years have helped U.S. auto
manufacturers become more competitive," said Silberg."Moreover, it is a clear
indication that perceptions of U.S. automakers and auto quality continue to
Silberg added, "As recent sales figures demonstrate, U.S. OEMs have much
stronger product portfolios, and as a result they are recording record
profitability despite a sluggish economy."
Chinese Manufacturers expected to grow
According to the 2013 KPMG survey, when combining the major auto brands with
newer emerging brands, four of the top 10 fastest growing manufacturers are
from China.The likely market share gainers, as predicted by the global
executives, include Volkswagen (Germany)(#1, same as 2012), BMW (Germany)(#2,
#3 in 2012), BAIC Motor Co (China)(#3, #5 in 2012), Toyota (Japan)(#4, #11 in
2012), Hyundai/Kia (Korea)(#5, #2 in 2012), SAIC Motor Corp (China)(#6, same
in 2012), FAW Motors (China)(#7, N/A in 2012), Geely (China)(#8, #10 in 2012),
Nissan (Japan)(#9, same in 2012), Tata (India)(#10, #4 in 2012).
"The Chinese OEMs continue to be perceived winners," said Silberg. "But, given
their lower current base market share levels, it is not surprising to see
predicted market share growth for brands such as BAIC and FAW, although the
majority of that growth will come from their domestic markets in the
The brands most often predicted to lose market share in the 2013 survey
include Subaru, Mitsubishi, Mazda and Suzuki. According to the KPMG survey,
executives say the BRIC countries will see the most significant increases in
domestic vehicle production and sales over the next five years, and Mexico
continues to gain momentum as a production hub.
For the KPMG Global Automotive Executive Survey 2013, KPMG interviewed 200
C-class global automotive executives, including 22 from North America,
representing vehicle manufacturers and suppliers, in November 2012.KPMG has
released an annual survey of automotive executives expressing their views on
the state of the industry since 1999.
About KPMG LLP
KPMG LLP, the audit, tax and advisory firm (www.kpmg.com/us), is the U.S.
member firm of KPMG International Cooperative ("KPMG International"). KPMG
International's member firms have 152,000 professionals, including more than
8,600 partners, in 156 countries.
The KPMG LLP logo is available at
The photo is also available via AP PhotoExpress.
CONTACT: Manuel Goncalves
(O) 201.307.7735; (M) 551.579.9680
On Twitter: @madgoncalves
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