adidas Group Accelerates Global Commerce Expansion with Demandware

  adidas Group Accelerates Global Commerce Expansion with Demandware

   International sporting goods leader expands online presence across three

Business Wire

BURLINGTON, Mass. -- January 9, 2013

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today
announced that the adidas Group, a global leader in the sporting goods
industry, is using the Demandware Commerce platform to power the global
expansion of its brands. In just over one year, the company launched more than
a dozen ecommerce sites on Demandware in Europe, Russia, Canada and South
America. The company will leverage Demandware’s global commerce capabilities
for additional sites and channels as it continues to execute upon its
international expansion strategy.

adidas Group launched more than a dozen ecommerce sites on Demandware Commerce
in Europe, Russia, Ca ...

adidas Group launched more than a dozen ecommerce sites on Demandware Commerce
in Europe, Russia, Canada and South America. (Photo: Business Wire)

For more than 80 years, the adidas Group has been part of the world of sports,
delivering state-of-the-art sports footwear, apparel and accessories. Today,
it is a global leader with a broad portfolio of brands and products available
in virtually every country of the world.

With global expansion a major initiative, the adidas Group required an
ecommerce platform that would allow it to get to market fast and efficiently,
while retaining complete control over the brands and customer experience. The
company selected Demandware’s cloud-based model because it provides a
flexible, scalable platform that enables launching many sites quickly from a
common architecture with minimal technical intervention.

“Fast deployment was a major consideration for us as our ecommerce presence is
of strategic importance for the adidas Group. We needed an ecommerce platform
and partner that could help us move swiftly to reach new markets, without
compromising quality. In close cooperation with Demandware, we were able to
execute a rollout of this size within just one year. Demandware has delivered
consistently and we look forward to a long and successful partnership with
them,” said Harm Ohlmeyer, Chief eCommerce Officer for the adidas Group.

“As the adidas Group continues to drive digital ecommerce on a global scale,
Demandware will be there to help ensure that its strategic business objectives
are met. We’re honored to have them as a client and are committed to their
success,” said Tom Ebling, CEO of Demandware.

The project was implemented by Astound Commerce, a certified Demandware
Solutions partner.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands: adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and
generated sales of € 13.3 billion in 2011.

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS)
ecommerce solutions that enable companies to easily design, implement and
manage their own customized ecommerce sites, including websites, mobile
applications and other digital storefronts. Customers use our highly scalable
and integrated Demandware Commerce platform to more easily launch and manage
multiple ecommerce sites, initiate marketing campaigns more quickly, and
improve ecommerce traffic. For more information about Demandware, visit, call 1-888-553-9216 or email

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Christine Major, 603-743-4534
Corporate Communications Manager
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