Jeep® Brand Sets All-time Global Sales Record in 2012

            Jeep® Brand Sets All-time Global Sales Record in 2012

PR Newswire

AUBURN HILLS, Mich., Jan. 9, 2013

AUBURN HILLS, Mich., Jan. 9, 2013 /PRNewswire/ --

  oJeep global sales increase 19 percent in 2012 to all-time annual record of
    701,626 units
  oRecord surpasses 1999 Jeep vehicle sales of 675,494 units
  oJeep Wrangler and Compass record best-ever annual global sales totals
  oJeep Wrangler and Patriot record best-ever annual U.S. sales totals
  o2012 the third consecutive year of Jeep double-digit percentage global and
    U.S. sales increases

The Jeep® brand recorded global sales of 701,626 units in 2012, setting a new,
all-time high – bettering the brand's previous annual high of 675,494 units
sold in 1999.

Jeep vehicle sales increased 19 percent globally in 2012 versus 2011, and 13
percent in the United States (474,131 units).

"The Jeep brand has achieved double-digit percentage sales increases in each
of the past three years, both globally and in the U.S. market," said Mike
Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "In late 2009, we
set out on a course to quickly renew our entire vehicle lineup, with a focus
on legendary Jeep capability combined with improved on-road driving dynamics,
fuel efficiency and world-class craftsmanship. Clearly customers have
appreciated the unique combination of attributes that Jeep vehicles offer.

"We expect to continue our sales momentum in 2013 with the introduction of an
all-new mid-size Jeep SUV, as well as the new 2014 Jeep Grand Cherokee, which
will be available with a new, clean-diesel engine," Manley added.

In 2012, each major global region recorded increased Jeep sales versus 2011.
Specifically, Jeep sales in the Asia-Pacific region rose 94 percent; sales in
European markets rose 29 percent; and sales in Latin American markets rose 18
percent. In China – the largest automobile market in the world – Jeep remains
the fastest-growing mainstream brand, with sales up 107 percent in 2012. In
the United States, Jeep has regained its number-one position in the SUV
market.

Several individual Jeep nameplate records were also set in 2012. Jeep Wrangler
enjoyed its best year ever both globally (194,142 units) and in the U.S.
(141,669 units); Jeep Compass recorded its best year ever on a global basis
(103,321 units); and Jeep Patriot recognized its best U.S. sales year with
62,010 units sold. Jeep Grand Cherokee recorded sales of 154,734 in the U.S. –
its best annual total since 2005.

Across the globe, Jeep sales were led by Grand Cherokee (223,196 units),
followed by Wrangler (194,142 units) and Compass (103,321 units).

The Jeep brand's sales results in 2012 come on the heels of similar success in
2011 (sales increases of 41 percent globally and 44 percent in the U.S. versus
2010) and 2010 (sales increases of 24 percent globally and 26 percent in the
U.S. versus 2009).

Jeep Brand

Built on more than 70 years of legendary heritage, Jeep is the authentic SUV
with class-leading capability, craftsmanship and versatility for people who
seek extraordinary journeys. The Jeep brand delivers an open invitation to
live life to the fullest by offering a full line of vehicles that continue to
provide owners with a sense of security to handle any journey with confidence.

With the greatest range of SUVs under one brand, the Jeep vehicle portfolio
consists of:

Compass: A compact SUV with sophisticated, premium design, unsurpassed 4x4
fuel economy, freedom, utility, and Jeep 4x4 cachet and capability, all at a
terrific value

Grand Cherokee: The most award-winning SUV ever, balancing legendary Jeep
capability with world-class craftsmanship, premium on-road driving dynamics
and an array of advanced technology and safety and security features

Liberty: The mid-size SUV that offers Jeep Trail Rated 4x4 capability combined
with on-road refinement and numerous innovative features, including the
industry-exclusive full-length Sky Slider open-canvas roof. An all-new Jeep
mid-size SUV debuts later this year

Patriot: A compact SUV delivering the fun, adventure and value only Jeep can
offer, with unsurpassed 4x4 fuel economy and segment-leading capability

Wrangler: The icon of the Jeep brand, it remains true to its heritage as the
original fun-and-freedom machine. Wrangler features a recently-updated new
interior and available premium body-color hardtop, along with Chrysler Group's
3.6-liter Pentastar V-6 engine that delivers fuel efficiency, power and
on-road refinement

Wrangler Unlimited: The only four-door 4x4 convertible SUV on the market with
room for five adult passengers, Wrangler Unlimited also features an available
premium body-color hardtop, and the 3.6- liter Pentastar V-6 engine

Whether identified by their ownership of multiple Jeep vehicles, or their
regular attendance at branded events, or by their abundance of Jeep gear –
branded products from clothing to baby strollers – Jeep owners all have one
common trail: a Jeep vehicle delivering benchmark all-weather capability that
allows them to go anywhere and do anything. It's not unusual to see Jeep
vehicles sporting a bumper sticker that reads, "It's a Jeep thing…you wouldn't
understand."

To meet consumer demand around the world, all Jeep models are sold outside
North America – and all are available in right-hand-drive versions and with
gasoline and diesel powertrain options. Chrysler Group LLC sells and services
vehicles in approximately 120 countries around the world.

SOURCE Chrysler Group LLC

Website: http://www.chryslergroupllc.com
Contact: Todd Goyer, +1-248-512-0041 (office), +1-248-761-0805 (cell),
todd.goyer@chrysler.com or Ralph Kisiel, +1-248-512-2757 (office),
+1-248-705-9688 (cell), ralph.kisiel@chrysler.com
 
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