Smithers Apex: Brand owner insights from Unilever and Procter and Gamble to headline at Cleaning Products Europe 2013

  Smithers Apex:Brand owner insights from Unilever and Procter and Gamble to
  headline at Cleaning Products Europe 2013

Business Wire

LONDON -- January 9, 2013

Smithers Apex are pleased to announce the full conference programme for
Cleaning Products Europe 2013, taking place on 26-28 March in Prague, Czech
Republic. With a strong focus on innovation, collaboration and consumer
engagement in the cleaning products industry, the conference programme will
feature expert speakers from all levels of the supply chain from detergent
manufacturers to chemical suppliers and regulatory bodies to retail

In these troubled economic times, the €28bn^1 West European cleaning products
sector is more resilient than most, however consumers are still searching for
effectiveness and value and in recent years sales have remain static. European
consumers expect that their products are biodegradable, do not harm the
environment and are sustainable. European Detergents legislation ensures some
of this. But in the current mature market, manufacturers will gain competitive
advantage by ensuring their products meet the highest sustainability
standards, whilst continuing to perform well and remain cost effective.

Commitments have been outlined by companies and organisations throughout
Europe in order to meet these standards and to prove to consumers that they
are serious about sustainability. With a seven year timeline until these main
commitments need to be met, the Cleaning Products Europe 2013 conference
programme will identify and assess the current challenges, which need to be
overcome in order to reach these company targets, in addition to featuring
case studies of solutions and opportunities within the industry and beyond.

Chaired once again by market leaders P&G and Unilever, the conference benefits
from a strong brand owner presence, with highlights including insights from
Unilever and Henkel on the opportunities in the bio based economy for the
cleaning products industry, and a keynote address from Mohamed Samir, Vice
President Fabric Care Western Europe at P&G on solving the world’s
sustainability challenges through innovation.

Two pre-conference workshops also feature at Cleaning Products Europe 2013,
one with a focus on providing an introduction to sustainable cleaning
products, through insightful industry case studies and the other has been
developed to help with making good choices when formulating, marketing, and
selecting "green" products.

For more information and to register your delegate place today, visit

^1 Euromonitor


Smithers Apex
Chris Burger
01372 802140
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