Time Warner Cable Enters Partnership with World Golf Champion Ian Poulter

  Time Warner Cable Enters Partnership with World Golf Champion Ian Poulter

  Multi-year Partnership to Enhance Time Warner Cable’s Enjoy Sports Better
                                  Initiative

Business Wire

NEW YORK -- January 9, 2013

Time Warner Cable announced today that it has partnered with World Golf
Champion, Ian James Poulter, in support of its Enjoy Sports Better initiative
that helps customers enjoy the sports and teams they love even more. Poulter
is an English professional golfer who is a member of the world's top two
professional golf tours, the U.S.-based PGA Tour and the European Tour. He has
previously been ranked as high as number 5 in the world rankings. The
partnership will feature Poulter in a national advertising campaign as well as
appearances at golf tournaments and exclusive opportunities with customers in
Time Warner Cable markets.

“We’re tremendously pleased to have Ian partner with us in support of our
Enjoy Sports Better campaign,” said Jeffrey A. Hirsch, EVP, Chief Marketing
Officer, Residential Services of Time Warner Cable. “He is widely regarded as
one of the best putters in the game and without a doubt will also serve as an
important voice for our customers who are passionate about all things golf.”

In the next few months, Time Warner Cable customers across its footprint can
view a new Enjoy Sports Better commercial featuring Poulter and other top
athletes. Additionally, customers will have the chance to meet and greet
Poulter at golf tournaments where he will be competing.

“I am thrilled to begin the 2013 season with Time Warner Cable as my newest
partner,” said Poulter.“We both value entertainment as a key component of
life! I am looking forward to a long relationship with Time Warner Cable!”

Along with the advertising campaign, Poulter will connect with Time Warner
Cable customers via online media including Time Warner Cable’s YouTube
channel, Twitter andFacebook page, www.facebook.com/twc, where fans will be
able to enjoy Facebook chats during PGA Tour events and regular status
updates.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high‐speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and, through its
NaviSite subsidiary, managed and outsourced information technology solutions
and cloud services. Time Warner Cable Media, the advertising arm of Time
Warner Cable, offers national, regional and local companies innovative
advertising solutions. More information about the services of Time Warner
Cable is available at www.timewarnercable.com, www.twcbc.com,
www.navisite.com, and www.twcmedia.com.

Contact:

Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
Jeannette.castaneda@twcable.com
Twitter: @jaycast29
 
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