Manulife Financial 'Gets Involved' by Sponsoring TVO's Volunteerism Initiative

Manulife Financial 'Gets Involved' by Sponsoring TVO's Volunteerism Initiative 
TORONTO, Jan. 9, 2013 /CNW/ - TVO announced today that Manulife Financial will 
sponsor TVO's Get Involved initiative celebrating volunteerism and the value 
of engaging in your community. In the two-year deal Manulife Financial will be 
supporting a series of documentary short films produced by q media solutions 
that motivate people to effect positive change, and an interactive online hub 
at that connects people with volunteer opportunities. 
The documentaries, which air in primetime as interstitials on TVO and are 
available at, profile people from 7-70 who are making a 
difference in their schools, in their community and through their work. The 
portraits give people hope for the future, inspire them to get involved and 
demonstrate the value of an active, engaged citizenry and volunteerism. 
"With this partnership we have an opportunity to share the important message 
of volunteerism," says Nicole Boivin, Chief Branding and Communications 
Officer, Manulife Financial. "We are proud to be supporting this motivational 
documentary series and hope that it will inspire more individuals to get 
involved and invest time in their communities." 
Some of the people profiled in Get Involved include: Blake Golding, a CEO who 
has created a social safety net for soldiers on active duty; Seana O'Neill, a 
former film producer turned cancer support agent; and Amanda Belzowski, a 
10‐year‐old lemonade stand titan who has raised over $100,000 for a cause 
dear to her heart. 
While the Get Involved profiles will inspire us,, the online 
complement to the series, will transform that inspiration into action. With 
the support of TVO, Volunteer Canada and Manulife Financial, 
has created a powerful matching tool that pairs individuals with charities, 
non‐profits and NGOs whose goals they share. 
"TVO is delighted to have the generous financial support of Manulife 
Financial," says TVO's Chief Executive Officer Lisa de Wilde. "This 
sponsorship represents the type of important revenue sources that are crucial 
to TVO's sustainability. Manulife's commitment to building a culture of 
volunteerism aligns perfectly with TVO's vision to empower Ontarians to be 
engaged citizens." 
About TVO 
TVO is Ontario's public educational media organization and a trusted source of 
interactive educational content that informs, inspires and stimulates 
curiosity and thought. TVO's vision is to empower people to be engaged 
citizens of Ontario through educational media. TVO is funded primarily by the 
Province of Ontario and supported by sponsors and thousands of donors. For 
more information, visit 
About Manulife Financial 
Manulife Financial is a leading Canada-based financial services group with 
principal operations in Asia, Canada and the United States. In 2012, we 
celebrate 125 years of providing clients strong, reliable, trustworthy and 
forward-thinking solutions for their most significant financial decisions. Our 
international network of employees, agents and distribution partners offers 
financial protection and wealth management products and services to millions 
of clients. We also provide asset management services to institutional 
customers. Funds under management by Manulife Financial and its subsidiaries 
were C$515 billion (US$523 billion) as at September 30, 2012. The Company 
operates as Manulife Financial in Canada and Asia and primarily as John 
Hancock in the United States. 
Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and 
under '945' on the SEHK. Manulife Financial can be found on the Internet at 
Where to Find TVO 
On air:                   Websites:      Online:        Connect:
Over-the-air (may vary in        YouTube        Facebook
some areas)         TV Online      Twitter
Cable channel 2 (may vary iTunes
in some areas)          BlackBerry App
Bell TV channel 209                      World™
TVO HD on Bell Fibe TV
channel 1209
Rogers TVO HD channel 580
Shaw Direct channel 353 
Media contacts: 
Paul Ginis TVO Communications and Marketing 416.484.2600 x 2445 
Tracy Van Kalsbeek Manulife Financial 519.594.4697 
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ST: Ontario
-0- Jan/09/2013 15:52 GMT
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