New Priceline.com Shocker: William Shatner's "Negotiator" Has A Secret Child, And She's The Big Bang Theory's Kaley Cuoco

New Priceline.com Shocker: William Shatner's "Negotiator" Has A Secret Child,
                 And She's The Big Bang Theory's Kaley Cuoco

Campaign Highlights New No-Bidding Express Deals(sm) Service

PR Newswire

NORWALK, Conn., Jan. 9, 2013

NORWALK, Conn., Jan. 9, 2013 /PRNewswire/ --One year after stunning millions
of William Shatner fans by dropping his "Negotiator" character off a bridge,
priceline.com (Nasdaq: PCLN) is back with a new TV campaign – and another
shocker. The Negotiator will reveal that he has a secret child, and she is
none other than Kaley Cuoco, star of the hit TV series "The Big Bang Theory."

(Photo: http://photos.prnewswire.com/prnh/20130109/NY39922)

The campaign, which begins running January 14 (and is available online now
http://youtu.be/EDSnjfxu_Ig), will showcase priceline.com's family-friendly
Express Deals(sm) hotel reservation service, where customers don't have to bid
and can get quality hotel rooms (even choosing their bedding type in some
cases) at savings of up to 45% over published rates. The new ad shows The
Negotiator driving to the top of a mountain with a little girl and dropping
her off in front of a mysterious dojo. Decades later, he returns to pick her
up; she is now an adult, and after years of intense training, is, like her
father, highly skilled in the art of finding the best travel deals. And she
may have even learned some techniques that eluded dear old Dad.

"The Negotiator harbors many secrets, and this is just one of them," said Mr.
Shatner. "It's another layer to the enigma of The Negotiator that shows us
there are many different ways to find great hotel deals. And, as in life,
there is something new he can learn from a younger perspective."

"It's definitely exciting working with Bill, and being part of a campaign and
a brand that I've pretty much grown up with," said Ms. Cuoco. "He has
single-handedly built the Priceline Negotiator into a pop culture icon. I
think there's a lot of overlap in our fans, who will appreciate seeing us
together as a father and daughter team. And who wouldn't want to be William
Shatner's daughter?"

"The customer base for online travel services continues to get both younger –
and older – as Internet usage becomes more commonplace and mobile devices make
it possible to book hotels, rental cars and airline tickets from almost
anywhere, at any time," said priceline.com's Chief Marketing Officer Brett
Keller. "The collaboration of William Shatner and Kaley Cuoco will enable
priceline.com to reach the different parts of that diverging base with a
compelling and entertaining priceline.com message. We look forward to working
with both of them as this campaign unfolds."

Express Deals is priceline.com's newest and most family-friendly hotel
reservation service that can save up to 45% without bidding on a room. With
Express Deals, customers choose the city, neighborhood and star-level hotel
they want, and can see all of a hotel's amenities (pool, on-site restaurant,
gym) and, in some cases, they can even specify the type of bedding they want
(two queens, one king, etc.). Express Deals listings also show satisfaction
scores from guests who have stayed at the hotel. Room rates are
pre-discounted up to 45% over published rates. After making their
reservation, customers are provided with the name of the hotel and their
complete itinerary. Customers who are looking to save even more – up to 60% -
can still bid on a room using priceline.com's Name Your Own Price® hotel
service, or they can choose from the more than 201,000 hotels available on
priceline.com's global published-price hotel service.

About The Priceline Group
The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 270,000 participating hotels worldwide. The Group is
composed of four primary brands - Booking.com, priceline.com, Agoda.com and
Rentalcars.com - and several ancillary brands. The Priceline Group provides
online travel services in over 180 countries in Europe, North America, South
America, the Asia-Pacific region, the Middle East and Africa.

Booking.com is the number one online hotel reservation service in the world,
offering over 260,000 hotels (as of January 1, 2013), and is available in 41
languages. More recent hotel counts are available on the Booking.com website.
Priceline.com gives leisure travelers multiple ways to save on their airline
tickets, hotel rooms, rental cars, vacation packages and cruises. In addition
to getting compelling published prices, travelers can take advantage of
priceline.com's famous Name Your Own Price® service, which can deliver the
lowest prices available, or the recently added Express Deals^SM, where
travelers can take advantage of hotel discounts without bidding.

Agoda.com is an Asia-based online hotel reservation service that is available
in 38 languages. Rentalcars.com is a multinational car hire service, offering
its reservation services in over 6,000 locations. Customer support is provided
in 40 languages.

SOURCE priceline.com

Website: http://www.priceline.com
Contact: DKC Public Relations: Brian Moriarty, +1-212-981-5252,
brian_moriarty@dkcnews.com; priceline.com Press Information: Brian Ek,
+1-203-299-8167, brian.ek@priceline.com; Investor Relations: Matthew Tynan,
+1-203-299-8487, matthew.tynan@priceline.com
 
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