Adam Lefton, former Vice President of Brand Development for Cancer Treatment
Centers of America, has joined Northstar Healthcare Inc. as Chief Marketing
Northstar Welcomes New Officer with Outstanding Reputation in Healthcare
HOUSTON, Texas, Jan. 9, 2013 /CNW/ - Northstar Healthcare Inc. (TSX:NHC) today
announced that Adam Lefton, former Vice President of Brand Development for
Cancer Treatment Centers of America, has joined Northstar as its new Chief
Marketing Officer. Mr. Lefton has replaced Interim CMO, Jin Pyun, who will
remain on Northstar's board of directors.
As a senior executive at Cancer Treatment Centers of America, Mr. Lefton
oversaw the company's highly successful digital direct-to-consumer marketing
programs. During his ten-year tenure, Cancer Treatment Centers of America
grew from two regional cancer treatment centers into a national provider of
cancer care. Mr. Lefton will be responsible for expanding Northstar's brand
through focused direct-to-consumer marketing.
Dr. Donald Kramer, Northstar's CEO, welcomed Mr. Lefton and explained how Mr.
Lefton's hiring fits into Northstar's strategic plans: "Following my purchase
of a controlling interest in Northstar Healthcare Inc. two years ago, I
brought in new management to help me strengthen Northstar's operational
efficiency and create Northstar's strategic vision. Northstar's recent
positive results are the direct result of these developments, and when
combined with Northstar's rigorous testing of new programs and business models
at our existing facilities, the company is now positioned for a broader
rollout of those programs. By hiring Mr. Lefton, one of the healthcare
arena's most respected marketing executives, Northstar gains critical skills
to execute upon its strategy. Based on his enormous contributions at Cancer
Treatment Centers of America, I believe that Mr. Lefton's expertise in
direct-to-consumer marketing will transform Northstar from an operator of
Texas surgical centers into a nationally recognized provider of healthcare
"I'm excited to join this entrepreneurial company that I believe is primed for
rapid expansion," said Mr. Lefton. Northstar has an innovative strategy which
differentiates it from its competition. I am looking forward to working with
Dr. Kramer and the management team to aggressively pursue market
Prior to his time at Cancer Treatment Centers of America, Mr. Lefton help lead
the growth of the McGraw-Hill Construction Information Group, first as Chief
Financial Officer and then as Vice President of Publishing Operations.
Mr. Lefton earned his B.A. degree from SUNY Albany, as well as an M.B.A.
(Finance) from Georgia State University - J. Mack Robinson College of Business.
About Northstar Healthcare Inc.
Northstar partners with physicians in the ownership and management of
ambulatory facilities and healthcare services. Northstar owns and manages
interests in three ambulatory surgery centers, two in Houston and the third in
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SOURCE: Northstar Healthcare Inc.
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-0- Jan/09/2013 23:08 GMT
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