ALCATEL ONE TOUCH Announces the Reinvention of the Entry Smartphone Segment at
the Consumer Electronics Show 2013
LAS VEGAS, Jan. 9, 2013
LAS VEGAS, Jan. 9, 2013 /PRNewswire/ -- Consumer Electronics Show– TCL
Communication, designer and manufacturer of ALCATEL ONE TOUCH branded mobile
devices, will showcase their vibrant, colorful and customizable entry-level
smartphones, the POP series, at the Consumer Electronics Show.
"We brought color to this dark entry segment of the smartphone market, which
has long been focused on blacks and greys and simple nondescript phones," said
Dan Dery, CMO of TCL Communication. "That not only means color in the real
sense, but also color in the sense of variety and customization."
The Pop series comes in four different size variations and is about
simplicity, not by restricting choice to one or two undesirable models, but
rather by making it easy for customers to choose the exact color, shape, size
and customization that suits them.
"Our motto when creating the Pop series was 'easy to use, easy to choose,'"
ONE TOUCH X'POP
X'POP is the X-tra large member of the POP family with a 4.5 inch qHD display
for a rich viewing experience. Other key features include a dual core 1 GHz
CPU, a 5MP camera with autofocus and smile detection and an additional front
facing camera for video chats. The phone comes with Android Ice Cream Sandwich
4.0 with the option to upgrade to Android Jelly Bean 4.1.
ONE TOUCH M'POP
As the Medium-sized member of the POP family, the M'POP smartphone offers a
high quality 4 inch WVGA screen, a 5MP camera and an additional front facing
camera for video chats and runs on Android Jelly Bean 4.1 with a 1GHz CPU.
ONE TOUCH S'POP
At only 62mm across and 115mm high, S'POP is the small member of the POP
family of phones. Small and sexy, it still packs a punch with a 1GHz CPU
running on Android Jelly Bean 4.1. A 3.5 inch HVGA screen, 3.2MP camera and an
additional front facing camera are the other features of this compact and
ONE TOUCH T'POP
T'POP is the tiny member of the POP family and offers an extremely competitive
smartphone in the ULC Android segment. It has a simple user interface, a 1GHz
CPU, 3.2MP camera and a wide variety of colors to choose from.
All of the members of the ONE TOUCH POP family are available in a wide variety
of colors to suit every personality. They also feature ALCATEL's unique ONE
TOUCH UE focusing on providing a simple and intuitive experience where
everything is at your fingertips. This includes pre-installation of the most
popular apps such as Facebook, Twitter and Whatsapp and a pre-configured home
screen. The POP phones arrive ready to use right out of the box. A wide range
of accessories and custom covers are also available for each phone.
For 20 years, the ALCATEL brand has brought global innovation and quality in
mobile telephony to the widest range of audiences. The ONE TOUCH smartphone
product line leverages expertise from around the world, bringing unique
products at prices to be accessible by all.
About ALCATEL ONE TOUCH
ALCATEL ONE TOUCH is a brand within TCL Communication, an international
multicultural company which designs, develops, and markets globally a growing
range of mobile and Internet devices. One of the fastest growing of the
world's top ten mobile phone manufacturers, TCL Communication makes access to
mobile technology simple, designing their products around individual's
lifestyles, enabling the end users to do more. TCL Communication is a public
company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL
Corporation one of the largest consumer electronics companies in the world.
For more information, please visit www.alcatelonetouch.com.
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