Yahoo! en Español and Sony Music Latin Partner to Bring Branded Entertainment Series to Fans

  Yahoo! en Español and Sony Music Latin Partner to Bring Branded
  Entertainment Series to Fans

            Original Digital Series Features Top Latin Music Names

Business Wire

NEW YORK -- January 9, 2013

Yahoo! en Español and Sony Music Latin announced today a strategic partnership
to develop and distribute a series of branded entertainment programs, which
will premiere in early 2013. The partnership will bring jointly-produced,
exclusive videos and digital music programming to the U.S. Hispanic audience
-- the fastest-growing demographic in the nation.

The portfolio of programs developed by Yahoo! en Español and Sony Music Latin
will include beauty, cooking, lifestyle, dance and music, and will be aired
exclusively on the OMG! en Español and Mujer channels across Yahoo! en
Español. As the premiere entertainment company in Latin America and the United
States, Sony Music Latin brings to the table a star-studded roster of talent
to the partnership, including Shakira, Ricky Martin, Chayanne, Marc Anthony,
Pitbull, Julieta Venegas, Cristian Castro, Franco de Vita, Ricardo Montaner,
Victor Manuelle, and other top figures in Latin music entertainment.

“At Yahoo!, we help connect users with the information and experiences that
they love, and for our Latino users, music and celebrities are a core part of
their daily lives,” said Javier Garcia, general manager of Yahoo! U.S.
Hispanic business. “We are thrilled to partner with Sony Music Latin to
continue bringing premium, customized Hispanic content to the millions of
Latinos who come to our site daily.”

“The ever changing landscape of the entertainment industry is bringing
innovative opportunities to the table like this ground-breaking partnership
with Yahoo! en Español, another premiere player in the entertainment space,”
said Ruben Leyva, Senior Vice President of Business Development for Sony Music
Entertainment Latin Iberia. “We are very excited about the unlimited potential
of combining our talent roster with Yahoo!’s international platform.”

Yahoo! en Español has consolidated itself as one of the leaders in digital
branded entertainment. This  is the latest addition to the number of original
digital series produced by Yahoo! for Yahoo! en Español, which in 2012
launched more than 30 original programs. Yahoo! provides advertisers with
unparalleled opportunity to create unique and compelling campaigns that engage
a targeted, multi-cultural audience at scale.

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and
entertaining. By creating highly personalized experiences for our users, we
keep people connected to what matters most to them, across devices and around
the world. In turn, we create value for advertisers by connecting them with
the audiences that build their businesses. Yahoo! is headquartered in
Sunnyvale, Calif., and has offices located throughout the Americas, Asia
Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the company's blog
(yodel.yahoo.com).

About Sony Music US Latin

Sony Music US Latin brings the best in all genres of Latin music to millions
of music lovers across the United States and the world. Sony Music US Latin
works with world-class recording artists to share their music in both
traditional and innovating manners. With the most exciting new music and a
vast catalog of hits, Sony Music US Latin is able to forge alliances with
other outstanding companies to showcase their artists in appealing and
creative ways. Headquartered in Miami, Fla., and part of the worldwide Sony
Music Entertainment family, Sony Music US Latin is the recording home of such
superstars as Ricky Martin, Marc Anthony, Chayanne, Thalía, Romeo Santos,
Cristian Castro, Natalia Jiménez, Vicente Fernández, and Gerardo Ortíz. For
more information, visit sonymusiclatin.com.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current
roster that includes a broad array of both local artists and international
superstars. The company boasts a vast catalog that comprises some of the most
important recordings in history. It is home to premier record labels
representing music from every genre, including Arista Nashville, Beach Street
Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1,
Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy
Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, Reunion
Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time
International, Syco Music, Verity Music Group and Volcano. Sony Music
Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Contact:

Yahoo!
Sheila Tran, 408-349-6455
tsheila@yahoo-inc.com
 
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