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Helzberg Diamonds and David’s Bridal Announce Strategic Partnership

  Helzberg Diamonds and David’s Bridal Announce Strategic Partnership

    Brands Team Up to Offer Brides-to-Be Even Greater Expertise, Value and
                                  Selection

Business Wire

KANSAS CITY, Mo. -- January 9, 2013

Helzberg Diamonds® today announced it has become the exclusive national
jewelry retail partner for David’s Bridal, the nation’s leading bridal and
special occasion retailer. This new affiliation between the nation’s largest
bridal retailer and Helzberg Diamonds, an American Gem Society (AGS) jeweler
focused on wedding jewelry and known for quality, value, the customer
experience and highly trained associates, creates a unique one-stop resource
for brides-to-be.

“Through this new partnership, we will be reaching a huge audience of brides
and offering them our unmatched expertise in wedding bands, wedding jewelry
and bridal party gifts,” said Beryl Raff, chairman and CEO of Helzberg
Diamonds. “Further, research shows bridesmaids are likely to become brides
themselves within two years of a friend’s wedding, so this affiliation gives
us the opportunity to build relationships with women who are approaching this
exciting life stage.”

The new partnership generates additional channels of consumer communication
for both organizations. Marketing efforts underway include Helzberg Diamonds’
product features at www.davidsbridal.com, in-store signage, catalog and email
marketing.

“Our cultures are very similar, and our local market footprints are ideally
matched,” said Brian Beitler, chief marketing officer for David’s Bridal.
“Additionally, Helzberg Diamonds is known for outstanding service from expert
associates who receive extensive training about diamonds and fine jewelry. We
look forward to aligning our brand with one so esteemed in these arenas.”

“Like Helzberg Diamonds, David’s Bridal understands the importance of
providing brides-to-be with a quality selection, outstanding value and
unmatched expertise,” said Raff.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer
service, was founded in 1915 and has more than 230 stores nationwide,
featuring a wide selection of fine jewelry, including diamond engagement rings
and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in
its history of offering exceptional value, a superior customer experience and
a broad selection of quality jewelry. Helzberg Diamonds is based in North
Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol
BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG
(800-435-9237) or visit helzberg.com.

About David’s Bridal

With more than 60 years of experience dressing women of all ages for life’s
special occasions, David’sBridal understands the importance of providing
brides-to-be with a vast selection of exquisitely crafted bridal gowns and
bridal party dresses. Known for outstanding value, fashionable designs and the
ease of one-stop shopping, nearly 60 percent of all brides in the U.S. choose
to shop at one of more than 300 David’s Bridal stores located across the U.S.,
Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a
customer can enjoy trying on a wide selection of gowns and dresses in her size
with the added convenience that most styles are available to take home the
same day. To learn more about David’s Bridal, visit www.davidsbridal.com.

Contact:

Helzberg Diamonds
Marti Greathouse, 816-627-1457
mpgreathouse@helzberg.com