Helzberg Diamonds and David’s Bridal Announce Strategic Partnership Brands Team Up to Offer Brides-to-Be Even Greater Expertise, Value and Selection Business Wire KANSAS CITY, Mo. -- January 9, 2013 Helzberg Diamonds® today announced it has become the exclusive national jewelry retail partner for David’s Bridal, the nation’s leading bridal and special occasion retailer. This new affiliation between the nation’s largest bridal retailer and Helzberg Diamonds, an American Gem Society (AGS) jeweler focused on wedding jewelry and known for quality, value, the customer experience and highly trained associates, creates a unique one-stop resource for brides-to-be. “Through this new partnership, we will be reaching a huge audience of brides and offering them our unmatched expertise in wedding bands, wedding jewelry and bridal party gifts,” said Beryl Raff, chairman and CEO of Helzberg Diamonds. “Further, research shows bridesmaids are likely to become brides themselves within two years of a friend’s wedding, so this affiliation gives us the opportunity to build relationships with women who are approaching this exciting life stage.” The new partnership generates additional channels of consumer communication for both organizations. Marketing efforts underway include Helzberg Diamonds’ product features at www.davidsbridal.com, in-store signage, catalog and email marketing. “Our cultures are very similar, and our local market footprints are ideally matched,” said Brian Beitler, chief marketing officer for David’s Bridal. “Additionally, Helzberg Diamonds is known for outstanding service from expert associates who receive extensive training about diamonds and fine jewelry. We look forward to aligning our brand with one so esteemed in these arenas.” “Like Helzberg Diamonds, David’s Bridal understands the importance of providing brides-to-be with a quality selection, outstanding value and unmatched expertise,” said Raff. About Helzberg Diamonds Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, a superior customer experience and a broad selection of quality jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit helzberg.com. About David’s Bridal With more than 60 years of experience dressing women of all ages for life’s special occasions, David’sBridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60 percent of all brides in the U.S. choose to shop at one of more than 300 David’s Bridal stores located across the U.S., Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David’s Bridal, visit www.davidsbridal.com. Contact: Helzberg Diamonds Marti Greathouse, 816-627-1457 firstname.lastname@example.org
Helzberg Diamonds and David’s Bridal Announce Strategic Partnership
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