Taco Bell® to Activate LIVE MÁS Advertising During Super Bowl XLVII

  Taco Bell® to Activate LIVE MÁS Advertising During Super Bowl XLVII

  Quick Service Restaurant Brand Returns to the Big Game for the First Time
                                  Since 2010

Business Wire

IRVINE, Calif. -- January 9, 2013

To officially kickoff the New Year, Taco Bell® announced today it will
advertise during Super Bowl XLVII, which will be broadcast on the CBS
Television Network on Feb., 3, 2013.

“We are excited to be back in the Super Bowl after a few years away and can’t
wait to show the world what we have in store for them,” said Brian Niccol,
Chief Marketing & Innovation Officer, Taco Bell Corp.

The Super Bowl ad will be :60 seconds in length and support the brand’s LIVE
MÁS® tagline and spirit. The spot is being created by Deutsch LA, which has
recently joined Taco Bell's agency roster along with lead agency Draftfcb.

The last time Taco Bell advertised during the Super Bowl was during the 2010
game and the ad supported the brand’s $5 Big Box.

Details about the 2013 Super Bowl creative and campaign will be released in
the coming weeks.

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation's leading Mexican-inspired quick service restaurant. Taco Bell serves
made to order and customizable tacos, burritos, and specialties such as the
exclusiveDoritos® Locos Tacos, gourmet inspiredCantina Bell™ Menuand lower
calorie Fresco Menu. The company encourages customers to “Live Más,” both
through its food and in ways such as itsFeed the Beat®music program and
nonprofit organization,the Taco BellFoundation for Teens. Taco Bell and its
more than 350 franchise organization have nearly 6,000 restaurants across the
United States that proudly serve more than 36 million customers every week.

Like: www.facebook.com/tacobell

Follow: @TacoBell

Subscribe: www.youtube.com/tacobell


Taco Bell Corp.
Rob Poetsch, 949-863-3970
PJ Brovak, 212-714-5753
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