, Inc. Provides Preliminary Financial Results for, Inc. Provides Preliminary Financial Results for Year
Ended December, 31 2012 
REDONDO BEACH, CA -- (Marketwire) -- 01/09/13 --,
Inc. (OTC: LFLS) is pleased to announce certain preliminary financial
results for the year ended December 31, 2012.  
Preliminary results indicate that Revenues for 2012 increased by
approximately 61% compared to 2011. Annual Net Ordinary Income is 41%
greater compared to the year prior. An improvement of +$58K in the
balance sheet also materialized with the Company paying off $98K in
revolving debt from free cash flow. The complete 2012 Annual Report
and financial results will be posted in due course. E&OE. 

Annual 2012 Income Statement versus Annual 2011                             
Revenues                            $1.035M     versus      $644K     +60.7%
Net Ordinary Income                 $262.6K     versus      $186K     +41.2%
Annual 2012 Balance Sheet versus Annual 2011                                
Cash and Equivalents                $148.0K     versus     $36.0K   +$112.0K
Total Liabilities                   $228.2K     versus    $174.3K   >$53.9K
Common Stock Outstanding                                                    
30,550,000 versus 30,055,000                                                
Public Float                                                                
3,157,981 versus 1,603,000                                             views the mortgage origination market as staying very
active in 2013 even though lender underwriting standards are enabling
only be
st credit quality borrowers to close on their loans. The
current mortgage market mainly consists of Fannie Mae/Freddie Mac
Conforming fixed rate loans for refinancings. 
Steven M. Hershman, Chairman & President, stated, "Purchase activity
is gaining traction with mortgage rates near record lows. sees highly favorable market conditions as a catalyst
for ongoing significant improvement in our business growth and future
About, Inc. ( is a publicly traded online
mortgage loan brokerage focused on becoming a national loan
origination platform for standard "A" paper conforming residential
mortgage programs. maintains an A+ TrustLink rating
with the Better Business Bureau; provides very competitive rates,
terms & costs, daily rate updates, and other market information; and
prides itself on excellent and honest service. does
not operate a warehouse line of credit, hold trust funds, lend
directly or service loans and is not exposed to the risks and/or
problems associated with Sub-Prime or Alt "A" lending.
relies on various wholesale lenders for its retail home loan
programs. The main focus is to rapidly grow gross revenues via smart
and cost effective advertising, licensing and or third party
agreements that effectively build the Loans4Less brand name in order
to maximize shareholder values. 
For more information please contact Chairman & President Steven M.
Hershman at or (310) 540-0157 Ext 103. 
Forward-Looking Statements 
This release contains "forward-looking statements" within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section
21E the Securities Exchange Act of 1934, as amended and such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
"Forward-looking statements" describe future expectations, plans,
results, or strategies and are generally preceded by words such as
"may", "future", "plan" or "planned", "will" or "should", "expected,"
"anticipates", "draft", "eventually" or "projected". You are
cautioned that such statements are subject to a multitude of risks
and uncertainties that could cause future circumstances, events, or
results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks identified
in our annual report and/or other releases made by us. You should
consider these factors in evaluating the forward-looking statements
included herein, and not place undue reliance on such statements. The
forward-looking statements in this release are made as of the date
hereof and, Inc. undertakes no obligation to update
such statements. 
Steven M. Hershman
Chairman & Broker
877-981-5626 Office
310-408-1058 Mobile
310-316-1573 Fax 
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