Twentieth Century Fox Consumer Products Taps Industry Stalwart Bettina Koeckler to Lead European Operations

  Twentieth Century Fox Consumer Products Taps Industry Stalwart Bettina
  Koeckler to Lead European Operations

Award-Winning Veteran Brings Track Record of Creativity, Growth and Extensive
          Retail Background to Help Transform Fox Brand Across EMEA

Business Wire

CENTURY CITY, Calif. -- January 9, 2013

Twentieth Century Fox Consumer Products took a transformative step in evolving
its licensing business across Europe, announcing today that it has appointed
Bettina Koeckler Senior Vice President, EMEA Fox Consumer Products. The
announcement was made by Fox Consumer Products President Jeffrey Godsick, to
whom Koeckler will report.

(Photo: Business Wire)

(Photo: Business Wire)

The addition of an industry luminary like Koeckler represents a critical
milestone in Fox’s efforts to further extend its brand in EMEA, building on
the strength of recent successes such as the launch of Ice Age Live!, the
opening of 4D attractions at three major theme parks in Europe and the growth
of brands such as The Simpsons and Family Guy. Koeckler, who is co-chair of
LIMA’s global marketing and membership committee, brings more than 18 years of
both major multinational and owner-managed environments across B2B and
consumer licensing and merchandising, beginning in earnest with her six years
as vice president of licensing for Sony Pictures Consumer Products from
1997-2003.

“We’ve brought someone aboard who has impacted not only companies throughout
her career but the entire EMEA region,” said Godsick. “Bettina’s record of
creativity combined with an unmatched stable of relationships and retail
experience has resulted in success and accolades throughout her career that I
know will enhance our efforts in the region.”

Koeckler will lead Fox’s European operations after serving as senior vice
president and general manager for global consumer products at Rainbow, the
leading European producer of 2D, CGI and 3D animation across all media
platforms. There she oversaw properties such as Winx Club, PopPixie, Mia and
Me and Gladiators of Rome and expanded the business exponentially on a global
scale.

Prior to Rainbow, Koeckler spent three years at Chorion, one of the world’s
leading intellectual property owners and television production companies. As
SVP for EMEA licensing, Koeckler cemented her reputation for progressive,
award-winning partnerships and programs. Her successes included deals with
both Hermes and H&M for Beatrix Potter’s Peter Rabbit Fairytale. She also
spearheaded the wildly popular “Should have gone to Specsavers” promotion with
the Mr. Men & Little Miss brand, winning the UK Licensing Excellence award in
2011. These accolades built on her earlier successes at Sony, where she
oversaw a pan-regional licensing network and blockbuster intellectual
properties such as Spider-Man, Men in Black and Charlie’s Angels, helping turn
over worldwide revenues by 25 percent.

“This is the perfect opportunity and the most exciting challenge of my
career,” Koeckler said. “Fox’s properties are known throughout the world and I
think the potential to deepen that connection in the EMEA region, where so
much innovation in categories such as apparel has already occurred, is
limitless.”

About Twentieth Century Fox Consumer Products:

A recognized industry leader, Twentieth Century Fox Consumer Products licenses
and markets properties worldwide on behalf of Twentieth Century Fox Film
Corporation, Twentieth Television and Fox Broadcasting Company, as well as
third party lines. The division is aligned with Twentieth Century Fox
Television, one of the top suppliers of primetime entertainment programming to
the broadcast networks.

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Contact:

Twentieth Century Fox Consumer Products
Cynthia Pascoe, 310-369-2492
or
Bender/Helper Impact
Jerry Griffin/Daniella Apfel, 212-689-6360
 
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