Kia Motors America Launches Three-Part Marketing Campaign For Significantly Redesigned 2014 Sorento

 Kia Motors America Launches Three-Part Marketing Campaign For Significantly
                           Redesigned 2014 Sorento

Fast-Growing Automaker's Family-Friendly CUV Shows that "It Has an Answer for
Everything™" in Series of New TV Spots

- 30-second "Tight Space" ad kicks off campaign that includes broadcast,
digital and social media elements

- Campaign will continue with the airing of a new 60-second spot in the fourth
quarter of the Super Bowl

PR Newswire

IRVINE, Calif., Jan. 9, 2013

IRVINE, Calif., Jan. 9, 2013 /PRNewswire/ -- Parenting can present challenging
moments that require quick thinking and expedient solutions, and Kia Motors
America (KMA) has launched a new three-part ad series that demonstrates how
the brand's redesigned 2014 Sorento CUV^1 can help Mom and Dad take on the
day. In the first 30-second spot, titled "Tight Space," parental creativity
is in high gear when two of the Sorento's available features – power-folding
mirrors and power liftgate – help a determined father make the slimmest
parking garage space manageable while his skeptical wife and children look on.
Kia has been one of America's fastest-growing car companies over the last
five years^2, and the U.S.-built* 2014 Sorento is one of seven all-new or
significantly redesigned vehicles scheduled to arrive in showrooms this year.

"The Sorento has been one of our best-selling vehicles each of the last three
years and the 'It Has an Answer for Everything™' campaign offers a fun,
lighthearted look at the human truths parents face every day while showcasing
features and technologies that can provide assistance in even the most
challenging situations," said Michael Sprague, executive vice president of
marketing & communications, KMA. "'Tight Space' serves as the introduction to
the redesigned Sorento, and when the next spot airs in the Super Bowl it will
present an answer to an age-old question that has left generations of parents
stuttering and searching carefully for words to help them escape an awkward
yet truthful situation."

Created by David&Goliath, KMA's advertising agency of record, the Sorento
"Tight Space" spot was directed by Peter Darley Miller and Colin Jeffery and
is viewable now at YouTube.com/Kia, and on television.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

2014 Sorento
The 2014 Sorento is no mere mid-cycle refresh. It rides on an all-new
platform and suspension system, and offers a new V6 engine and more passenger
room as well as a new top-of-the-line trim level known as the SX Limited.
From a styling perspective, redesigned front and rear fascias incorporate new
lighting elements, the 17-inch and 18-inch alloy wheels have been redesigned
and a larger 19-inch alloy wheel is offered on the SX as well as the new SX
Limited. Inside, the center rack, gear shift, instrument clusters, and
soft-touch surfaces all feature a new look. Other new features include second
row sliding sunshades and heated seats, panoramic sunroof, a programmable
powered lift gate, segment unique, heated second row seats, and more. The
2014 Sorento will be the first Kia vehicle to offer the next generation
voice-activated telematics system, UVO eServices.

Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is
poised to continue its record-breaking momentum with seven all-new or
significantly redesigned vehicles arriving in showrooms in 2013. Over the
past decade Kia Motors has invested more than $1.4 billion in the U.S.,
including the company's first U.S. assembly plant in West Point, Georgia – Kia
Motors Manufacturing Georgina (KMMG) – which is responsible for the creation
of more than 11,000 plant and supplier jobs. The success of the U.S.-built*
Optima and Sorento in two of the industry's largest segments has fueled Kia's
growth and is complemented by Kia's comprehensive lineup which includes the
Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte
compact sedan, 5-door compact hatchback and Forte Koup two-door coupe, Rio and
Rio 5-door sub-compacts and Sedona minivan.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
visit www.kiamedia.com.

^1 2014 Sorento expected to arrive at Kia dealers Q1 of 2013. Sorento SX
Limited Q2 of 2013.
^2 Based on comparison of 12-month retail sales from November 2007 to November
2012 of all U.S. automotive brands and five-year average sales growth.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, +1-949-468-4813, smckee@kiausa.com; or Amy Corsinita,
Zeno Group for Kia Motors America, +1-949-468-4818,
amy.corsinita@zenogroup.com
 
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