TCL Shows Industry Leadership Through Innovative Cross-Field
Partnership at CES 2013
LAS VEGAS, NV -- (Marketwire) -- 01/09/13 -- TCL Corporation (HKSE:
2618), one of China's largest consumer electronics enterprises, is
not only unveiling its full line-up of new smart cloud products, but
also making two exciting press announcements at the CES show today.
The first is TCL's partnership with Hollywood-based Marvel
Entertainment in the next installment in Marvel Studio's blockbuster
franchise. The second is the momentous launch of TCL MoVo with Google
TV 3.0 -- the result of the successful collaboration between TCL,
Marvell Semiconductor, Inc. and Google.
The partnership between TCL and Marvel for Marvel's Iron Man 3 will
include brand integration and a tie-in promotion and will be
announced at the event with Li Dong Sheng, Chairman and CEO of TCL
Corporation and Bob Sabouni, the Executive Vice President of
Worldwide Marketing Partnerships at Marvel Entertainment in
attendance. TCL's role as the official global partner in Iron Man 3's
marketing and channel promotion has become public, marking another
milestone for TCL in entertainment marketing. With its 110-inch
ultra-panel TV selected as "Tony Stark's smart TV choice" in Iron Man
3, TCL has once again seamlessly integrated its video and
communication technology into the entertainment business.
The exclusive appearance of TCL's flagship product in the movie also
represents the high international recognition TCL has achieved for
its TV manufacturing and technological innovation, especially in the
3D smart cloud TV area. To date, TCL has achieved 15.2 million TV
sets in annual sales volume, following closely behind Samsung and LG
to set a new benchmark for the fast-rising China enterprises and
signify TCL officially steps into the first camp of the global color
Another momentous event at CES is the joint release of the latest TCL
MoVo with Google TV 3.0. The development of the new product
represents the powerful partnership between leading brands of
different industries. Li Dongsheng and Weili Dai, Co-Founder of
Marvell Semiconductor, attend to witness this exciting moment. With
the introduction of this new product, TCL has once again kick-started
a new trend in smart technology customization.
TCL MoVo with Google TV 3.0 combines TCL's TV manufacturing expertise
and newly introduced Personal Box Office (PBO) technology, Marvell
Semiconductor's cutting-edge SoC design technology as well as
Google's advanced search engine, to offer a highly intelligent system
that is designed to recognize individual preferences and
automatically recommend the best match content for the right user at
"This newest innovation is based on our listening and understanding
of consumer needs. TCL was inspired to develop a 'truly smart' TV to
specifically meet customer demands and bring the ultimate free and
premium experiences," said Li Dongsheng.
Beside the two major releases, the products that TCL brings to the
CES this year are dazzling. With the theme "Color Your World," TCL
showcases a colorful and cozy home living experience. The highlights
are the latest Smart 3D TVs with various vibrant colors on top of the
usual monotonous black and silver, with the stylish appearances
literally lighting up every home. With regards to functions, the rich
variety of programs such as point-read education, body-building game,
convenient social media applications, as well as intelligent
interaction through gesture and voice will provide a well-rounded
interactive experience to offer a better colorful world. Other new
products including the 110-inch ultra-panel TV and iCE SCREEN Touch
are also on display.
"TCL's recent series of product launches, marketing efforts and
cross-industry partnerships have proven highly effective in
strengthening the brand's influence on the international platform,"
says Li Dongsheng. "Moving forward, we will continue to focus on our
globalization strategy and spare no efforts in providing worldwide
consumers with the latest best quality electronic products with
richest experiences, so as to establish TCL as one of the most
innovative and respected global leading enterprise."
With the theme "Color Your World," thousands of visitors are
attracted and amazed by TCL showcase.
TCL in partnership with Marvel Entertainment for Iron Man 3
TCL Movo with Google TV 3.0 joint launch, Mr. Li Dongsheng and Ms.
Weili Dai present
Founded in 1981, TCL is one of the largest consumer electronics
enterprises in China with a global presence. TCL has three listed
companies: TCL Corporation (SZ.000100), TCL Multimedia (HKSE: 1070)
and TCL Communication (HKSE: 2618). Currently, TCL Corporation has
set up four business units -- TCL Multimedia Holdings, TCL
Communication Holdings, China Star Optoelectronics Technology and
Home Appliances Group, as well as six business groups -- System
Technology Unit, Techne Group, Emerging Business Group, Investment
Group, Logistic & Service Group and Real Estate Group.
TCL employs more than 60,000 people and has more than 40 sales
offices around the world. In 2012, the brand value of TCL had
exceeded RMB 58.326 billion, continuing to hold the No. 1 TV brand
position in China today. For more information visit www.tcl.com
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent character-based
entertainment companies, built on a proven library of over 8,000
characters featured in a variety of media over seventy years. Marvel
utilizes its character franchises in entertainment, licensing and
publishing. For more information visit www.marvel.com.
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