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Entropic, MobileTREC Collaborate on Reverse Mass Notification Alert Solution Leveraging the Consumer Set-top Box Platform

Entropic, MobileTREC Collaborate on Reverse Mass Notification Alert Solution
Leveraging the Consumer Set-top Box Platform

LAS VEGAS, Jan. 9, 2013 (GLOBE NEWSWIRE) -- Consumer Electronics Show --
Entropic (Nasdaq:ENTR), a world leader in semiconductor solutions for the
connected home, and MobileTREC Corporation, the world's leading innovator in
mobile personal safety technology, today announced their collaboration to
develop a next generation Machine-to-Machine (M2M)-based reverse mass
notification alert solution for public safety agencies that leverages the
cable set-top box (STB) platform.

Traditional reverse mass notification systems are designed to quickly alert
communities of potential dangers and disasters. These systems target homes and
businesses in affected areas using pre-recorded emergency response messages
sent to consumers' landlines or television sets via a mass broadcast by the
local TV station.

To advance the reverse mass notification alert system, MobileTREC created
Mobile R911^TM, a mobile reverse 911 application, that can geo-target,
identify and send mass alerts to any citizen/subscriber in relevant proximity
to an emergency/disaster incident. Taking its Mobile R911 application one step
further, MobileTREC collaborated with Entropic to develop a M2M Mass Alert^TM
solution that could deliver the same mass notification to cable STBs, based on
geo-targeting service-able cable addresses using an Entropic-powered STB
platform.

"It is of particular interest to public safety agencies, including San Diego,
California, county officials, who are integrating our Mobile R911 technology,
to be able to quickly and effectively communicate with their constituents in
any potential disaster situation," said Henry Siegel, vice president of
Emerging Markets at MobileTREC. "As landlines are disappearing at a rapid pace
and many citizens do not watch their local TV broadcast, safety and emergency
response personnel need to ensure multiple methods to reach citizens. Our
cooperation with Entropic shows the power of their technology and our ability
to develop next-generation M2M Mass Alert solutions as a natural extension of
our proven Mobile R911 system."

M2M Mass Alerts leverages Entropic's latest generation of high-performance STB
system-on-a-chip (SoC) solutions, the TSC17x STB SoC family. The platform
offers the first dual-core ARM^® Cortex-A9 processor with integrated NEON™
technology for multimedia extension and provides support for multiple open
standards, including the latest Google Android 4.0 "Ice Cream Sandwich"
operating system.

"Using our cable set-top box system-on-chip platform as a means to alert
citizens in a specific community is a powerful proposition for ensuring
another method to contact potentially affected individuals in a disaster,"
said Dr. Anton Monk, co-founder and vice president of Technology at Entropic.
"By using our open standard silicon and software solution, we are empowering
public safety agencies with a new set of tools to reach the millions of users
of "connected devices," including cable set-top boxes."

About MobileTREC

MobileTREC is the world's leading innovator in mobile personal safety
technology solutions for personal, community, and public safety. MobileTREC
has empowered individuals, families, neighborhoods, schools, universities,
municipalities, states, and countries to protect themselves and their citizens
with state-of-the-art safety technology. MobileTREC's robust safety platform
enables Texting to 9-1-1; direct routing and information delivery of safety
information with its Next Generation 9-1-1 layer; and Geo Targeted Mass Alerts
which enable the delivery of alerts and vital information for all citizens
exactly when and where it's needed most during emergency situations.For More
information, visit MobileTREC on the web at: www.MobileTREC.com.

About Entropic

Entropic (Nasdaq:ENTR) is a leading global provider of silicon and software
solutions to enable connected home entertainment. The Company transforms how
traditional HDTV broadcast and streaming video content is seamlessly,
reliably, and securely delivered, processed, and distributed into and
throughout the home. Entropic's next-generation Set-top Box (STB)
System-on-a-Chip (SoC) and Home Connectivity solutions enable Pay-TV operators
to offer consumers more captivating whole-home entertainment experiences by
transforming the way digital entertainment is delivered, connected and
consumed – in the home and on the go. For more information, visit Entropic at:
www.entropic.com.

The Entropic logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=4255

Forward-Looking Statements

Statements in this press release that are not strictly historical in nature
constitute "forward-looking statements." Such statements include, but are not
limited to, statements regarding the expected benefits of Entropic's
collaboration with MobileTREC Corporation, Entropic's technology solutions,
and continued or future integration of technology into products of OEMs. Such
forward-looking statements involve known and unknown risks, uncertainties and
other factors which may cause Entropic's actual results to be materially
different from historical results or from any results expressed or implied by
such forward-looking statements. These factors include, but are not limited
to, the effects of competition from alternative technologies; Entropic's
dependence on service providers' connected home needs; the risk that the
market for Entropic's solutions may not develop as anticipated; the effect of
intellectual property rights claims; and other factors discussed in the "Risk
Factors" section of Entropic's Quarterly Report on Form 10-Q for the quarter
ended September 30, 2012. All forward-looking statements are qualified in
their entirety by this cautionary statement. Entropic is providing this
information as of the date of this release and does not undertake any
obligation to update any forward-looking statements contained in this release
as a result of new information, future events or otherwise.

Copyright © 2013 Entropic. All rights reserved. All other product or company
names mentioned are used for identification purposes only and may be
trademarks of their respective owners.

CONTACT: MobileTREC Contacts
         Henry Siegel - Vice President Emerging Markets
         323.680.5411
         henry@mobiletrec.com
        
         Yair Abed - Vice President Strategic Partnerships,
         Business Development
         858.342.8761
         yair.abed@mobiletrec.com
        
         Entropic Contacts:
         Investor Contact:
         Debra Hart - Director, Investor Relations
         +1 858.768.3852
         debra.hart@entropic.com
        
         Media/Industry Analyst Contact:
         Chris Fallon - Senior Director, Corporate Communications
         +1 858.768.3827
         chris.fallon@entropic.com

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