H & M Hennes & Mauritz AB: & Other Stories to launch in ten European countries

  H & M Hennes & Mauritz AB: & Other Stories to launch in ten European

Business Wire

STOCKHOLM -- January 9, 2013

Regulatory News:

The new fashion brand & Other Stories, within the H&M group (STO:HMB), will
launch its first collections during spring in seven cities and through an
online store on stories.com in ten European countries.

During spring & Other Stories is launching its first stores in Barcelona,
Berlin, Copenhagen, London, Milan, Paris and Stockholm. Moreover an online
store launches on stories.com in Belgium, Denmark, Finland, France, Germany,
Italy, The Netherlands, Spain, Sweden and United Kingdom.

”All of us at & Other Stories are thrilled to open our first stores in some of
the major European cities and we are looking forward to offering our
collections to an even broader audience through stories.com”, says Samuel
Fernström, Head of & Other Stories.

The new fashion brand & Other Stories will be offering women a wide range of
shoes, bags, accessories, beauty and ready-to-wear to create their personal
style, or story. The lines are diverse, ranging from masculine tailoring to
feminine chic and are designed to provide endless styling choices. The aim is
to design lasting wardrobe treasures within a wide price range. In the
creative ateliers in Paris and Stockholm diversified fashion collections are
designed with great attention to detail and quality at an affordable price.

Store addresses:

· Barcelona, Passeig de Gràcia 8-10

· Berlin, Neue Schönhauser Strasse 15

· Copenhagen, Amagertorv 29

· London, 256-258 Regent Street

· Milan, Corso Vittorio Emanuele 1

· Paris, 277 Rue Saint-Honoré

· Stockholm, Biblioteksgatan 11

& Other Stories is sharing fashion and beauty stories on the following

· www.stories.com

· www.facebook.com/andotherstories

· www.twitter.com/andotherstories

· www.youtube.com/andotherstories

· http://www.and-other-stories.tumblr.com

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden's Securities Market Act. It was
released for publication at 8.00(CET) on 9 January 2013.

This information was brought to you by Cision http://www.cisionwire.com


& Other Stories
Elke Kieft, PR Manager
Tel. +46 8-5780 6324
E-mail: elke.kieft@stories.com
Kristina Stenvinkel, Head of Communications
Tel. +46 8-796 39 08
E-mail: stenvinkel@hm.com
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