IT and the Business Don't See Eye to Eye When It Comes to

IT and the Business Don't See Eye to Eye When It Comes to Mobile
New Study From Symantec and Economist Intelligence Unit Highlights
Importance of Mobile Development to Competitiveness 
MOUNTAIN VIEW, CA -- (Marketwire) -- 01/09/13 --  Symantec Corp.
(NASDAQ: SYMC) today announced the results of the study "Fonts of
Innovation - Mobile Development in the Business," exploring the topic
of mobile innovation within an organization in EMEA. According to the
Economist Intelligence Unit (EIU), who wrote the report, as more
business is conducted using smart mobile technologies, companies'
competitiveness increasingly hinges on their ability to continuously
generate new ideas for mobile development. The innovation net within
organizations is starting to spread widely thanks to the
"consumerization" and "bring-your-own-device" trends, in which
employees use their own devices and applications at work. The study
points, however, to a rift between the IT function and the rest of
the business when it comes to mobile development. Fewer than 10
percent of non-IT respondents to the survey believe their IT
colleagues are "highly innovative" in this realm. 
The study, published today by the EIU and sponsored by Symantec,
points to other areas of conflict. Over one-half of the survey
respondents believe IT departments are actually resistant to any new
mobile ideas other parts of the business might have. These tensions
appear to run highest in financial services firms. Sixty-two percent
of the respondents from this sector say IT departments push back
against ideas that come from other parts of the organization. Indeed,
nearly half (46 percent) of IT employees from across all sectors
admit this to be the case. 
"Consumerization and the take-up of bringing your own devices or apps
have led to smart devices and mobile technology truly permeating
businesses, and this will continue to have a considerable impact on
organizations," says Greg Day, Security CTO for Symantec in EMEA.
"Mobile innovation will help to drive business success in an
organization and will require collaboration between IT and the
business regarding the broad topic of technology and smart devices in
Key findings from the research include the following: 

--  A rift exists between IT and non-IT professionals when it comes to
    mobile innovation. Less than 10 percent of non-IT respondents believe
    IT is "highly innovative" in this area. Over one-half think the IT
    function is resistant to new mobile ideas emanating from elsewhere.
    This tension runs especially deep among financial services firms.
--  Sources of innovative ideas differ depending on the types of services
    involved. The IT department appears to be the main initiator within
    the organization of ideas to improve employees' mobile working. When
    it comes to using mobile technology to improve interaction with
    customers, however, sales and marketing emerge as the main sources of
--  Sign of hope: IT no longer isolated. A hopeful sign is that IT
    departments appear much less isolated within organizations than
    previously. Around one-third of survey respondents say that the IT
    function is "extremely collaborative" in developing mobile services,
    while only 13 percent thought this was the case two years ago.
--  The answer lies in collaboration. Amid all the evidence of tension
    between IT and the business, there is a clear recognition from all
    quarters that delivering genuine mobile innovation requires the active
    collaboration of both IT and non-IT staff.

"Competition often helps to encourage better innovation but could be
counterproductive if it means IT and the business are closed to each
other's ideas for mobile development," says Denis McCauley, Director,
Global Technology Research at the Economist Intelligence Unit and
editor of the report. "Genuine collaboration in mobile innovation is
imperative," he says, adding that the onus is probably on IT for
making innovation work. 
Additional Resources 
Symantec Mobile Solutions
 Symantec App Center Ready Program 
Symantec Total Mobile Story 
 White Paper: Exploiting the Business
Potential of BYOD
 Blog: Enabling BYOD without sacrificing
 Blog: The Current State of Mobile Malware 
About Symantec 
 Symantec is a global leader in providing security,
storage and systems management solutions to help consumers and
organizations secure and manage their information-driven world. Our
software and services protect against more risks at more points, more
completely and efficiently, enabling confidence wherever information
is used or stored. More information is available at  
About the Economist Intelligence Unit
 The Economist Intelligence
Unit (EIU) is the world's leading resource for economic and business
research, forecasting and analysis. It provides accurate and
impartial intelligence for companies, government agencies, financial
institutions and academic organisations around the globe, inspiring
business leaders to act with confidence since 1946. EIU products
include its flagship Country Reports service, providing political and
economic analysis for 195 countries, and a portfolio of
subscription-based data and forecasting services. The company also
undertakes bespoke research and analysis projects on individual
markets and business sectors. More information is available at or follow us on 
Notes for editors
 Fonts of innovation: Mobile development in the
business is an Economist Intelligence Unit white paper, sponsored by
Symantec. The analysis is based on a global online survey conducted
in September-October 2012, in which 280 executives from across
Europe, the Middle East and Africa took part. Survey respondents were
drawn from both the IT function (23% of the sample) and the wider
business (77%). All respondents were at a senior management level,
with 33% from the board or C-suite. Respondents hailed from a wide
range of industries, with financial services (18%), technology (13%)
and manufacturing firms (12%) being particularly prominent. Over
one-half (55%) of firms polled had annual revenue of over US$500m,
while about one-quarter (24%) had revenue of US$5bn or more. 
Spencer Parkinson 
Symantec Corp.
Aaron Searle
Connect Marketing
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