LeapFrog Launches New Developer Program For Award-Winning Platforms With Exclusive Interactive Games Produced By Scholastic

   LeapFrog Launches New Developer Program For Award-Winning Platforms With
              Exclusive Interactive Games Produced By Scholastic

"Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first
partner developed interactive games to debut in the LeapFrog App Center

PR Newswire

EMERYVILLE, Calif., Jan. 9, 2012

EMERYVILLE, Calif., Jan. 9, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc.
(NYSE:LF), the leader in educational entertainment,today announced a new
program to allow external developers to create interactive games and apps for
its award-winning learning platforms. This new program will start with the
release of exclusive interactive games from Scholastic, the global children's
publishing, education and media company. "Clifford's Rhyme Race" and "The
Magic School Bus Dino Shuffle" were developed and produced by Scholastic
solely for LeapFrog and are now available for purchase in the "Games" section
of the LeapFrog App Center for the kids' learning tablets, LeapPad1™ and
LeapPad2™, and learning video game systems, Leapster Explorer™ and
LeapsterGS™.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"We are thrilled to make our base of millions of connected platforms available
to the vast number of talented independent content developers and gaming
studios around the world," said Greg Ahearn, chief marketing officer at
LeapFrog. "Scholastic has been a long time partner and we are excited they
took the opportunity to develop new games and apps exclusively for LeapFrog.
Working closely with our highly experienced team of educational experts, these
truly unique and engaging games are age-appropriate and introduce key skills
such as reading, writing, social studies and science. We believe that the
combination of education, creativity and great game play from Scholastic and
LeapFrog will continue to produce exclusive development projects that provide
the best selection of educational entertainment to kids."

The all-new interactive games, "Clifford's Rhyme Race" and "The Magic School
Bus Dino Shuffle," are now available in the LeapFrog App Center. In
"Clifford's Rhyme Race" kids will rhyme with Clifford The Big Red Dog as they
navigate fun mazes, learn rhyming words, develop logic skills and collect lost
packages. "The Magic School Bus Dino Shuffle" introduces kids to everything
they want to learn about dinosaurs in a game focused on social studies and
science. Kids will also test their dinosaur knowledge in two fast-paced games,
Quick Quiz and Skeleton Memory.

"We are delighted to once again offer children and families quality
interactive learning experiences for LeapFrog's award winning platforms," said
Leslye Schaefer, Senior Vice President of Marketing & Consumer Products for
Scholastic Media. "These new games are welcome additions to the highly
successful Scholastic library of titles that deliver educational and
entertaining content."

The new games join LeapFrog's vast library of learning games, eBooks, videos,
music and more that have been developed and approved by LeapFrog's highly
experienced team of educational experts.

Availability

"Clifford's Rhyming Race" and "The Magic School Bus Dino Shuffle" games are
available for purchase (MSRP $7.50, for children four to nine years) in the
LeapFrog App Center. The LeapFrog App Center can be accessed through the
LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and
LeapsterGS. 

For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and
other LeapFrog products, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for
children. LeapFrog's award-winning product portfolio helps millions of
children achieve their potential by delivering best-in-class curriculum
through engaging content, fun multimedia learning platforms and toys. The
Learning Path, LeapFrog's proprietary online destination for parents and
extended family, provides personalized feedback on a child's learning progress
and offers product recommendations to enhance each child's learning
experience. Through the power of play, LeapFrog's products and curriculum help
children of all ages prepare for school and life success. LeapFrog's products
are available in more than 45 countries and have been used by teachers in more
than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California,
and was founded in 1995 by a father who revolutionized technology-based
learning solutions to help his child learn how to read. Come see the learning
at www.leapfrog.com. 

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
related services and children's media. Scholastic creates quality books and
ebooks, print and technology-based learning materials and programs, magazines,
multi-media and other products that help children learn both at school and at
home. The Company distributes its products and services worldwide through a
variety of channels, including school-based book clubs and book fairs, retail
stores, schools, libraries, on-air, and online at www.scholastic.com.

MEDIA CONTACTS

Monica Ma        Meghan Newton

LeapFrog         Goodman Media for Scholastic Media

510-596-3437     212-576-2700

mma@leapfrog.com Scholastic@goodmanmedia.com

SOURCE LeapFrog Enterprises, Inc.

Website: http://www.leapfrog.com
 
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