CTIA-The Wireless Association® and IFA to Partner and Produce First Borderless Trade Show in 2014

CTIA-The Wireless Association® and IFA to Partner and Produce First Borderless
                              Trade Show in 2014

PR Newswire

LAS VEGAS, Jan. 8, 2013

CTIA and IFA Shows to Create Global Borderless Platform for Mobile, Consumer
Electronics, Home Appliance Industries

LAS VEGAS, Jan. 8, 2013 /PRNewswire-USNewswire/ -- CTIA-The Wireless
Association® and IFA, the world's largest trade show for consumer electronics
and home appliances, today announced that they will create the world's first
"borderless" trade show in 2014. The partnership will produce the first global
platform of its kind for retailers, buyers, distributors, manufacturers,
vendors and carriers to launch the next generation of new products and
services for work, home and play. This partnership combines CTIA's expertise
in mobility and IFA's leadership in consumer electronics and home appliances
markets.

The two organizations have signed a memorandum of understanding (MOU) as the
first step in creating this borderless trade show.

The CTIA Super Mobility Show will take place September 9, 10 & 11 at the Sands
Expo and Convention Center in Las Vegas and IFA will take place September 5-10
at the Messe Berlin Fairgrounds in Berlin, Germany.

"The CTIA and IFA partnership reflects today's borderless and diverse wireless
ecosystem, across time zones, across industries and across audiences. Together
with IFA, we're driving the trends that are defining the global marketplace,"
said Rob Mesirow, CTIA vice president and show director.

"Mobility and wireless connectivity are the future of the consumer electronics
and home appliances on display at IFA. Additionally, we will shorten the
distance for US retailers, consumers and media to the global product launches
that take place at IFA in time for the holiday retails season," said Jens
Heithecker, executive director of IFA. "Regardless of location or time zone,
the two events will create a transatlantic alliance that connects attendees,
exhibitors, media, keynotes and speakers."

Companies of all sizes throughout the wireless ecosystem and across the globe
are enthusiastic about the alliance and recognize the opportunities that Super
Mobility Week offers.

"Wireless technology is borderless, and therefore we require platforms that
support the global appeal of our products. The IFA and CTIA alliance provides
us with an integrated opportunity to showcase our products to the world," said
Bryan Biniak, vice president & general manager, Global Partner & Application
Development, Nokia.

"With the new super show and now the IFA partnership, CTIA once again
demonstrated its leadership by revolutionizing the show experience for
attendees and exhibitors. Regardless of a company's size or location, the
alliance between the two shows will mean everyone has an international
platform to announce new products and services," said Gary A. Rayner, founder
& CEO, LIFEPROOF.

"CTIA has become an industry bellwether for the wireless world and their
partnership with IFA shows they understand that wireless technology transcends
borders. The 'Super Mobility Week' in September 2014 means we'll have a
platform to show our products to the world," said Selina Lo, president and
CEO, Ruckus Wireless.

The alliance between CTIA and IFA will begin at CTIA 2013 on May 21-23 at the
Sands Expo Convention Center in Las Vegas.

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About CTIA Shows

CTIA Shows bring together all industries advanced by wireless technology for
intense business, learning and networking. CTIA 2013 ® takes place May 21-23,
2013 at the Sands Expo and Convention Center in Las Vegas and MobileCON 2013™
takes place Oct. 16-18, 2013 at the San Jose Convention Center in Silicon
Valley. Visit www.ctiashows.com.

About CTIA

CTIA–The Wireless Association® (www.ctia.org) is an international organization
representing the wireless communications industry. Membership in the
association includes wireless carriers and their suppliers, as well as
providers and manufacturers of wireless data services and products. CTIA
advocates on behalf of its members at all levels of government. The
association also coordinates the industry's voluntary best practices and
initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was
founded in 1984 and is based in Washington, D.C.

About IFA

IFA, www.ifa-berlin.com, is the world's largest consumer electronics and home
appliances tradeshow. Now reaching its 52nd edition, it has become the
premier venue for global product introductions and business development. For
more information visit www.ifa-berlin.com

SOURCE CTIA-The Wireless Association

Website: http://www.ctia.org
Contact: Amy Storey, astorey@ctia.org, +1-202-736-3207, Fleishman-Hillard for
CTIA Shows: Erin Hazard, erin.hazard@fleishman.com, +1-202-828-9725; Nicole
von der Ropp, IFA, vonderRopp@messe-berlin.de, 49 (030) 3038 2217, Steve Leon,
sl@showstoppers.com, 512-288-0950
 
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