T-Mobile Shakes Up the Wireless Industry by Expanding Unlimited Nationwide 4G Data to No-Annual-Contract Customers

  T-Mobile Shakes Up the Wireless Industry by Expanding Unlimited Nationwide
  4G Data to No-Annual-Contract Customers

T-Mobile levels the playing field for the customer as demand for unlimited 4G
                         data plans continues to grow

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

Today at the 2013 International Consumer Electronics Show (CES), T-Mobile USA,
Inc. announced an industry first — its popular Unlimited Nationwide 4G Data
plan will be available with no annual contract starting tomorrow, Jan. 9.
T-Mobile is the only U.S. carrier to offer an unlimited, nationwide, 4G data
plan on a fast, dependable, nationwide, 4G network, giving customers the
ultimate worry-free experience with no data caps, overages or bill shock.

“As the ‘Uncarrier,’ we’re doing the unthinkable,” said John Legere, president
and chief executive officer of T-Mobile USA. “We’re directly confronting the
frustrations of American consumers fed up with the cost, complexity and
congested networks of our competitors. Our Unlimited 4G Data plan means 4G
speeds, no caps and no overages on a smoking-fast, nationwide, 4G network.
What this means is simply that T-Mobile customers are going to be able to
enjoy everything a 4G smartphone is actually designed to do without limits and
without a term contract.”

Consumers today are demanding more choice and flexibility in how they purchase
wireless, along with the freedom to take advantage of everything their 4G
smartphone has to offer without having to keep track of their data usage.
Since its introduction in September, T-Mobile’s Unlimited Nationwide 4G Data
plan is by far the most popular plan choice among T-Mobile customers. In fact,
nearly half (46 percent) of new customers opted for the new data plan in
December 2012.

“Simply put, consumers want their data to be blazing fast, without limits and
without overages,” said Mike Sievert, chief marketing officer, T-Mobile USA.
“With our new Unlimited Nationwide 4G Data plan, that’s exactly what we’re
giving them, and for the first time, we’re offering it without an annual
contract. Other carriers want to lock customers in; we’re going to earn our
customers’ business with an amazing 4G experience every day.”

Wireless data usage on T-Mobile’s nationwide 4G network continues to grow as
consumers increasingly step up to a fast and unlimited experience on the
latest 4G devices. In total, T-Mobile customers stream 32 million songs and
visit Facebook 1.8 billion times per day. T-Mobile’s Unlimited Nationwide 4G
Data plan helps these customers power a variety of 4G experiences — from
on-the-go gaming to streaming music and video — all without limits on its 4G
network.

Beginning Jan. 9, T-Mobile’s Unlimited Nationwide 4G Data plan will be
available with no annual contract for $70 per month online at
www.t-mobile.com, at T-Mobile retail stores or through select dealers and
national retail stores.

To kick off the Unlimited Nationwide 4G Data plan with no annual contract,
T-Mobile will have a new offer on one of its latest smartphones. Starting Jan.
9, the LG Optimus L9 will be available for $199.99 with no annual contract.
Featuring a stylish design and a stunning 4.5-inch qHD touch screen, the
Optimus L9 on T-Mobile’s nationwide 4G data network delivers amazing 4G
experiences, including streaming movies, searching the Web, online gaming and
more.

For more information regarding T-Mobile’s lineup of no-annual-contract
smartphones, visit http://prepaid-phones.t-mobile.com/.

About T-Mobile USA:

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of
Deutsche Telekom AG (OTCQX: DTEGY).By the end of the third quarter of 2012,
approximately 131 million mobile customers were served by the mobile
communication segments of the Deutsche Telekom group — 33.3 million by
T-Mobile USA — all via a common technology platform based on GSM and UMTS and
additionally HSPA+21/HSPA+42. T-Mobile USA’s innovative wireless products and
services help empower people to connect to those who matter most.Multiple
independent research studies continue to rank T-Mobile USA among the highest
in numerous regions throughout the U.S. in wireless customer care and call
quality. For more information, please visithttp://www.T-Mobile.com.

T-Mobile is a federally registered trademark of Deutsche Telekom AG.For
further information on Deutsche Telekom, please visit
http://www.telekom.de/investor-relations.

Contact:

Media Contacts:
Robin Handaly
T-Mobile USA Media Relations
(425) 383-4002
MediaRelations@T-Mobile.com
 
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