/C O R R E C T I O N -- Behr Process Corporation/

              /C O R R E C T I O N -- Behr Process Corporation/

PR Newswire

SANTA ANA, Calif., Jan. 8, 2013

In the news release, Behr Unveils 2013 Color Trends Forecast For Professional
Painters, Contractors And Remodelers, issued 08-Jan-2013 by Behr Process
Corporation over PR Newswire, we are advised by the company that in the sixth
paragraph, the first sentence that read "The 2013 Behr color trends brochure
and new colors are currently available at The Home Depot stores nationwide" as
originally issued inadvertently, should be be removed. The complete, corrected
release follows:

  Behr Unveils 2013 Color Trends Forecast For Professional Painters,
  Contractors And Remodelers

    Trusted Paint Manufacturer Educates Professionals on Color Trends to
    Better Serve Customers

SANTA ANA, Calif., Jan. 8, 2013 /PRNewswire/ -- Behr Process Corporation, an
experienced and trusted provider of paint and coatings, announced today that
its professional products and services division, BehrPro^SM, has introduced
its 2013 color trends forecast to provide industry professionals with color
expertise to better serve their customers. Identified by Behr's color experts,
the 2013 color series features a diverse range of options that translate
seamlessly to contractors' residential and commercial projects, assisting
professional painters and remodeling experts in offering colors for customers
to adopt.

(Logo: http://photos.prnewswire.com/prnh/20120820/LA59431LOGO)

Blue has been pinpointed by Behr as the leading color family in 2013. Deep,
rich jeweled blues such as sapphire, lapis and cobalt will be used in
combination with the already available aqua, turquoise and coral families.
Within each of Behr's four forward looking color schemes—"Classic Caprice,"
"Color Metric," "Sweet Jazz," and "Apres Ski,"—a blue shade is represented.
The "Classic Caprice" is a traditional color story with a modern twist,
perfect for adding spice to a formal room. "Color Metric" plays off of the
popular color blocking fashion trend, featuring neutral tones paired with
intense, bright pops of color. The third palette, "Sweet Jazz," influenced by
the art deco period, introduces feminine pastel shades for a hit of nostalgia
with dark accent notes for a contemporary aesthetic. Lastly, "Apres Ski"
illustrates how professionals can interject color in spaces featuring natural
materials—stone fireplace, exposed wood beams, etc.—for an electric woodsy
style.

"Behr's 2013 color choices are modern, with inspiration pulled from historical
style, particularly from the '20s and '30s, including art deco furnishings and
the whimsical essence of The Great Gatsby. The streamlined color palettes will
be attractive to customers who are looking to make an impact—large or small—on
their property," said Erika Woelfel, director of color marketing for BEHR^®
Paints. "Today's residential and commercial property owners are keeping a
pulse on color and design trends, and when offering expert insight, pros are
meeting the customer demand for unique color combinations that add a personal
element of glamour and design."

"BehrPro strives to give professional contractors, painters and remodelers all
the solutions they need to better their businesses, and the four distinct
color palettes—devised by our team of experts—are versatile for today's home
owners and property managers," said Colin Jaffe, senior vice president of
operations for professional products and services at Behr Process Corporation.
"While gray will be a predominate color story for neutral walls, we encourage
adding splashes of color on accent walls, ceilings and doors to draw attention
to open areas and drive traffic to points of interest. Professionals who
strengthen their color expertise are adding a beneficial component to their
portfolio that will contribute to a better, stronger business foundation." 

The innovative BehrPro service program offers free jobsite delivery by
certified coating specialists who can provide onsite color advice and answer
product questions. To help professionals better meet customer expectations,
BehrPro also provides access to factory tinting for accurate and consistent
color matching. To learn more about BehrPro, contact your local BehrPro
representative.

For more details about Behr's commitment to the professional, please visit the
company's website, or connect with BehrPro on Facebook at
www.Facebook.com/BehrPro and on Twitter: @BehrPro.

About Behr Professional Products & Services Group
Behr Process Corporation's Professional Products & Services Group  is
dedicated to serving professional painters, contractors and through its
BehrPro^SM  program. The program features professional-grade coatings,
primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS
ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® Primers. With
advanced products and services—such as free job site delivery where available,
convenient will-call pick up, factory tinting, pricing discounts through The
Home Depot, color matching plus renderings, expert customer support and
business solutions—BehrPro offers industry professionals the tools and
resources to help them simplify and grow their business. Behr's professional
products can be purchased at The Home Depot® with more than 1,900 convenient
locations nationwide or by contacting a BehrPro representative at
1-877-776-3961. For more information, visit the BehrPro website. Connect with
BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process
Corporation is one of the largest suppliers of architectural paint and
exterior wood care products to the United States and Canadian do-it-yourself
and professional channels. Behr manufactures paints, decorative finishes,
primers, stains and surface preparation products, which are sold exclusively
at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and
is headquartered in Santa Ana, CA.

SOURCE Behr Process Corporation

Website: http://www.behrpro.com
Contact: Melody Demel, +1-619-234-0345, Behr@formulapr.com
 
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