T-Mobile and Major League Baseball Announce Multi-Year Technology and Marketing Agreement

  T-Mobile and Major League Baseball Announce Multi-Year Technology and
  Marketing Agreement

America’s Un-Carrier joins MLB and MLB Advanced Media to enhance the national
                pastime with game-changing wireless technology

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013
International Consumer Electronics Show that T-Mobile is now the Official
Wireless Sponsor of MLB. As part of the multi-year, multimillion-dollar
partnership, T-Mobile will work with MLB and its industry-leading digital
media and technology company, MLB Advanced Media L.P. (MLBAM), to enhance
America’s national pastime on and off the field with game-changing wireless
capabilities. This marks the first time in more than a decade that MLB has
partnered with a major wireless provider.

Under the agreement, T-Mobile will provide MLB with a new On-Field
Communication System, powered by T-Mobile’s powerful nationwide 4G network
technology. The first use of this technology will be in a wireless voice
system connecting managers in select Major League dugouts to coaches in
bullpens. This dugout-to-bullpen system will start to roll out in 2013 and the
new On-Field Communication System solution will offer greater mobility as well
as options for future innovation within the game.

“We look forward to working with Major League Baseball and are excited they
have chosen T-Mobile’s technology to power a new, in-game communication system
at ballparks across the country,” said Mike Sievert, chief marketing officer,
T-Mobile USA. “Unlike a typical sponsorship, we’re approaching this
partnership as a collaboration in which T-Mobile, MLB and MLBAM will work
together to evolve the game with exciting new technology innovation, enhancing
the experience for customers and fans.”

“T-Mobile has made a significant commitment to Major League Baseball across
our game and business, and its innovative drive and expertise in wireless
technology will be an outstanding addition to the baseball industry,” said Tim
Brosnan, MLB executive vice president, business. “T-Mobile has been an impact
player in the wireless industry, and we look forward to its innovative spirit
positively influencing the game and the way fans enjoy it.”

In collaboration with MLBAM, T-Mobile also will tap the power of its
nationwide 4G network, currently available in 229 metro areas, reaching more
than 220 million people, to further enhance and broaden network coverage and
connectivity for fans in MLB ballparks. This past season, MLB recorded its
fifth-best attendance year in its long and storied history by attracting more
than 74.8 million fans to regular-season games.

In addition, MLBAM, which develops, deploys and distributes the top-ranked
sports mobile application of all-time — MLB.com At Bat — will work with
T-Mobile to enrich the digital experience on T-Mobile’s smartphones and
tablets; create custom, compelling content exclusively for its customers; and
develop promotional opportunities and unique offers for MLB.com content.

“Baseball is America’s No. 1 digitally consumed sport, and today’s baseball
fan is technologically savvy and data hungry, which makes this partnership a
great opportunity for not only baseball enthusiasts, but also millions of
T-Mobile customers,” Sievert said.

“The underpinning of a partnership with a key provider such as T-Mobile
mirrors baseball’s long-held belief in leveraging and implementing wireless
technology to deliver first-rate products and services to the industry and our
fans,” said Bob Bowman, president and CEO, MLBAM. “T-Mobile will play an
important role as we continue that focus on bringing top-notch content,
connectivity and customizable experiences to consumers wherever they are.”

The T-Mobile investment in baseball is a comprehensive, multifaceted marketing
approach that will include partnerships with national broadcast partners FOX,
Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of
ESPN’s Wednesday Night Baseball, including on-air, digital and mobile
sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight.
T-Mobile and MLB also will develop marquee media opportunities and marketing
extensions at events throughout the year, as well as local sponsorships with
select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates
and the Seattle Mariners.

For additional visuals, visit T-Mobile’s press room at

For more information about T-Mobile’s products and services, visit

Follow MLB Public Relations on Twitter at twitter.com/MLB_PR.

About Major League Baseball

Major League Baseball (MLB) is the oldest professional sports league in the
United States and consists of 30 member clubs in the U.S. and Canada,
representing the highest level of professional baseball. Under the guidance of
its ninth Commissioner, Allan H. (Bud) Selig, MLB has experienced dramatic
changes including Interleague Play, the introduction of the Wild Cards, the
new expanded Postseason format in 2012, the most comprehensive drug-testing
program in U.S. professional sports, an unprecedented era of labor peace,
significant revenue sharing among the clubs and growth in revenue from $1.2
billion in 1992 to more than $7.5 billion in 2012. The last nine years have
produced the nine best-attended individual seasons in MLB history, including
nearly 75 million in 2012, the fifth-highest ever. With the continued success
of MLB Network, MLB Advanced Media and the MLB Fan Cave, MLBcontinues to find
innovative ways for its fans to enjoy the National Pastime. For more
information on Major League Baseball, visit www.MLB.com.

About MLB Advanced Media

Established in June 2000 following a unanimous vote by the 30 Major League
Baseball club owners to centralize all of Baseball’s Internet operations, MLB
Advanced Media LP (MLBAM) is the interactive media and Internet company of
Major League Baseball. MLBAM manages the official league site, www.MLB.com,
and each of the 30 individual Club sites to create the most comprehensive
Major League Baseball resource on the Internet. MLB.com offers fans the most
complete baseball information and interactivity on the web, including
up-to-date statistics, game previews and summaries, extensive historical
information, online ticket sales, baseball merchandise, authenticated
memorabilia and collectibles, fantasy games, live full-game video streaming
and in-progress and on-demand highlights, live and archived audio broadcasts
of every game, Gameday pitch-by-pitch application, around-the-clock hosted and
specialty video programming, complete blogging capabilities and the
award-winning suite of At Bat mobile applications. MLBAM powers more live
events on the Internet than any other website in the world.

About T-Mobile USA:

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of
Deutsche Telekom AG (OTCQX: DTEGY). By the end of the third quarter of 2012,
approximately 131 million mobile customers were served by the mobile
communication segments of the Deutsche Telekom group — 33.3 million by
T-Mobile USA — all via a common technology platform based on GSM and UMTS and
additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products
and services help empower people to connect to those who matter most. Multiple
independent research studies continue to rank T-Mobile USA among the highest
in numerous regions throughout the U.S. in wireless customer care and call
quality.For more information, please visit http://www.T-Mobile.com. T-Mobile
is a federally registered trademark of Deutsche Telekom AG. For further
information on Deutsche Telekom, please visit

Forward-Looking Statements

This news release includes “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995. The statements in this
news release regarding the business outlook, expected performance and
forward-looking guidance, as well as other statements that are not historical
facts, are forward looking statements. The words “estimate,” “project,”
“forecast,” “intend,” “expect,” “believe,” “target,” “providing guidance” and
similar expressions are intended to identify forward looking statements.

Forward-looking statements are estimates and projections reflecting
management’s judgment based on currently available information and involve a
number of risks and uncertainties that could cause actual results to differ
materially from those suggested by the forward-looking statements. With
respect to these forward-looking statements, management has made assumptions
regarding, among other things, customer and network usage, customer growth and
retention, pricing, operating costs, the timing of various events and the
economic and regulatory environment.


T-Mobile USA Media Relations
Michelle Taylerson, 425-378-4002
MLB Advanced Media
Matthew Gould, 212-485-8959
Major League Baseball
Matt Bourne, 917-612-5401
Major League Baseball
Jeff Heckelman, 631-312-7327
Press spacebar to pause and continue. Press esc to stop.