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Media General Strengthens Broadcast Websites and Mobile Platforms with New Worldnow Content Management System

  Media General Strengthens Broadcast Websites and Mobile Platforms with New
                      Worldnow Content Management System

PR Newswire

RICHMOND, Va., Jan. 9, 2013

RICHMOND, Va., Jan. 9, 2013 /PRNewswire/ -- Media General, Inc. (NYSE: MEG), a
broadcast television and digital media company, announced today that it is
strengthening the content and technology for its broadcast websites and mobile
platforms with a new content management system provided by Worldnow.

"Worldnow's content management system was created with broadcasters in mind,"
said Andy Lobred, vice president, digital media for Media General. "Worldnow's
extensive broadcast-centric experience has helped deliver strong audience and
revenue growth across their existing 450+ managed websites. Our partnership
will allow our stations to leverage Worldnow's technology, content and revenue
best practices in new and exciting ways."

Worldnow's content management system is designed specifically for broadcasters
and provides a single workflow between newsrooms, websites and mobile devices.
The new system will enable Media General's newsrooms to provide richer content
more efficiently and with greater immediacy for their audiences. As part of
the partnership, Worldnow will provide national advertising sales support and
a select set of local advertising training and programs. Television stations
also will have access to Worldnow's national and niche digital content.

Today, Media General's station in Tampa, Fla., launched a new website,
wfla.com, which is also the company's first broadcast website to use the
Worldnow system. Media General's 17 other television station websites will
convert to the Worldnow content management system in the first quarter of
2013.

About Media General

Media General is a leading provider of news, information and entertainment
across 18 network-affiliated broadcast television stations and their
associated digital media and mobile platforms. The company's stations serve
consumers and advertisers in strong local markets, primarily in the Southeast.
Media General's network affiliates include eight NBC stations, eight CBS
stations, one ABC station and one CW station. Six of the company's stations
operate in the Top 40 markets in the United States. Media General's stations
reach more than one-third of TV households in the Southeast and more than 8
percent of U.S. TV households. Media General entered the television business
in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate.
Today, WFLA is the company's largest TV station, operating in the 14th largest
DMA in the United States.

Contact Media General

Additional information about Media General is available on its web site
www.mediageneral.com or by contacting Liz Cleal, Communications Manager, at
(804) 887-5049 or lcleal@mediageneral.com.

SOURCE Media General, Inc.

Website: http://www.mediageneral.com
 
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