SXSW ® 'Dream Gig' Contest Offers Facebook Fans A Chance To Attend SXSW 2013 As Esurance's Official Correspondent

 SXSW ® 'Dream Gig' Contest Offers Facebook Fans A Chance To Attend SXSW 2013
                     As Esurance's Official Correspondent

"Dream Gig" Winner Also Receives 10-Day Hotel Stay, $2,000, and a New iPad®

PR Newswire

SAN FRANCISCO, Jan. 9, 2013

SAN FRANCISCO, Jan. 9, 2013 /PRNewswire/ --Inspired by technology? Tapped
into music? Moved by film? Esurance, the direct-to-consumer personal car
insurance company, is holding a "Dream Gig" contest to find the perfect
candidate to help cover the action at this year's South by Southwest^® (SXSW)
Music, Film, and Interactive Conference in Austin, Texas.

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(Photo: http://photos.prnewswire.com/prnh/20130109/MM39270 )

Esurance is looking for a social media-savvy storyteller who can be an
official SXSW correspondent and contribute a series of daily videos that share
the excitement and buzz of an event that is the cornerstone of the music,
film, and digital media industries. Esurance will document their adventures,
collaborating with the winner on daily highlights videos that will capture the
zeitgeist of the conference and appear on the Esurance Facebook page. Here's
how the process will work:

  oThose who think they have what it takes to cover one of the year's most
    coveted events can "Like" Esurance's Facebook page between now and January
    25 and apply for the SXSW Dream Gig.
  oEsurance will judge all entries based on specific criteria, and three
    finalists will be selected by February 4.
  oThe finalists will then create short videos explaining why they're the
    perfect SXSW Esurance correspondent.
  oBetween February 15 - February 22, the finalists' videos will air on
    Facebook, and friends (and fans) can 'like' Esurance to vote for their
    favorite entry.
  oAnyone voting for the three Dream Gig finalists is automatically entered
    into a sweepstakes to win $500.

The Dream Gig winner can use their Platinum Badge and brand new iPad to
navigate the conference and document their SXSW adventures, and their 10-day
hotel stay at the Hilton Austin and $2000 stipend helps ensure the winner
maxes out their fun quotient and has an experience of a lifetime!

About SXSW
SXSW 2013 offers attendees a unique convergence of emerging technologies,
independent films, and original music. As one of the premier venues for
creative endeavors, the nine-day event draws media attention and participants
from around the world. Last year, nearly 60,000 people attended. The SXSW 2013
program includes:

  oSXSW Interactive — featuring keynote presentations from Mathew Inman,
    artist and best-selling author behind The Oatmeal, and Elon Musk, CEO and
    product architect of Tesla Motors, CEO/CTO of SpaceX, and co-founder of
    PayPal.
  oSXSW Film — new this year is Startup Alley, a section of the conference
    providing panels and networking opportunities with entrepreneurs and
    investors that influence the future of digital media. Also new, is the
    Come & Capture Film Factory, allowing participants to explore and interact
    with the newest tools for capturing and creating content.
  oSXSW Music — a world-renowned music festival showcasing over 800 artists
    from dozens of countries on stages throughout downtown Austin. Highlights
    include, Cold War Kids, Major Lazer, The Crystal method, and a keynote
    speech from former Nirvana drummer and Foo Fighters frontman, Dave Grohl.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. Contest Phase I begins at 12:00 p.m. on 1/8/13. Ends at
11:59 p.m. on 1/25/13. Contest Phase II, and Sweepstakes entry phase, begins
at 12:00 p.m. on 2/15/13. Ends at 11:59 p.m. on 2/22/13. Open to legal
residents of any 1 of the 50 US states or DC (excluding FL and NY) who are at
least 21 & age of majority. Internet access, a Facebook account in good
standing, and a "Like" of Sponsor's page are all required. Void where
prohibited by law. SUBJECT TO FULL OFFICIAL RULES. ARV of Contest prize:
$7,160. ARV of Sweepstakes prize: $500. Prize details may vary. Winner must
be able to attend SXSW events in Austin, TX March 2013 or the prize may be
forfeited. Prize does not include air travel or ground transportation. Limit 1
entry per person and per email address. Odds of winning depend upon the number
of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650
Davis St., San Francisco, California 94111-1922.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone,
and through select agents, including sister company, Answer Financial. With an
easy-to-use mobile app, quick comparison quotes, and online repair monitoring,
Esurance is insurance for the modern world™ and the smart choice for today's
web-savvy consumer. As a member of the Allstate family with an A+ rating from
A.M. Best, Esurance is a reliable choice for car insurance, offering anytime,
anywhere service just a click, call, or tap away. For more information, visit
www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).

SOURCE Esurance

Website: http://www.esurance.com
Contact: Danny Miller, Senior Manager PR and Communications, +1-415-875-4579,
Dmiller2@esurance.com