Samsung Highlights Innovations in Mobile Experiences Driven by Components, in CES Keynote

  Samsung Highlights Innovations in Mobile Experiences Driven by Components,
  in CES Keynote

  Samsung’s President Introduces Broader Partnerships, New Products and the
                          Possibilities They Enable

2013 International CES

Business Wire

LAS VEGAS -- January 9, 2013

Samsung Electronics Co., Ltd., a world leader in advanced semiconductor
solutions, today redefined the story of consumer electronics from its
perspective beneath the surface of mobile devices at the 2013 International
CES keynote address.

Dr. Stephen Woo, president of System LSI Business, Device Solutions Division,
Samsung Electronics, shared the company’s vision of “Mobilizing Possibility,”
highlighting the role of components as the engine behind innovation across the
mobile landscape. The keynote event illustrated possibilities that Samsung
envisions offering through its component solutions, and introduced new
products that will herald such expectations.

“We believe the right component DNA drives the discovery of what’s possible,”
said Woo. “Components are building blocks—the foundations on which devices are
built. We at Samsung’s component solutions are creating new, game-changing
components across all aspects of devices.”

Guests from partnering companies, such as Warren East, chief executive
officer, ARM; Eric Rudder, chief technical strategy officer, Microsoft; Trevor
Schick, senior vice president, enterprise group supply chain procurement, HP;
and Glenn Roland, vice president and head of new platforms and OEM, EA; also
took part in the event, echoing Samsung’s mission to offer breakthrough
products and create shared value (CSV) for both manufacturers and end-users.

Woo opened by presenting Samsung’s goal for Mobilizing Possibility that takes
big ideas off the drawing board and brings them to life for end-users,
especially in the areas of processing performance, energy-efficient memory
solutions and display technology. He emphasized that the limitless
possibilities presented by consumer electronics will be based on component
innovations by the company.

Processing Power

The first of Samsung’s new products announced at the keynote was the Exynos 5
Octa, the world’s first mobile application processor to implement the ARM®
big.LITTLE™ processing technology based on the Cortex™-A15 CPU. Following the
Exynos 5 Dual, which is already on board of market-leading products such as
the Google Chromebook and Nexus 10, the successor is the newest addition to
the Exynos family of application processors.

“The new Exynos 5 Octa introduces a whole new concept in processing
architecture…designed for high-end smartphones and tablets,” said Woo. “When
you want multiple applications to perform at their best, you want the best
application processor currently available—the Exynos 5 Octa.”

To expand on the big.LITTLE concept, Warren East, chief executive officer,
ARM, joined Woo on stage and introduced the new technology that has just
become available in silicon through the Exynos 5 Octa. Housing a total of
eight cores to draw from—four powerful Cortex-A15™ processors to handle
processing-intense tasks along with four additional Cortex-A7™ cores for
lighter workloads—the application processor offers maximum performance and up
to 70 percent higher energy efficiency compared to the previous quad-core

Glenn Roland, vice president and head of new platforms and OEM, EA, helped Woo
demonstrate the processing power of the Exynos 5 Octa by showing off one of
EA’s latest 3D racing games, Need for Speed™ Most Wanted. Atop the reference
device, the application processor delivered an elevated real-life gaming
experience within the mobile platform, rendering stunning graphics performance
and real-time response speed.

Green Memory Capabilities

As advanced processing power on mobile devices accelerates easier data
creation by the masses, the mobile experience will increasingly become more
dependent upon datacenters largely responsible for the proliferating data
traffic. Growing in size and capacity, IT systems face challenges both in
performance and power savings to secure sustainability moving forward. Memory
devices, the main products for servers that make up these datacenters, can
deliver substantial gains by adopting cutting-edge technology available from

Woo pointed out that managing the power consumption in these datacenters have
become crucial and that Samsung’s green memory solutions with solid state
drives (SSD) and advanced DRAM (dynamic random access memory) are addressing
this key issue with their powerful, yet energy-efficient processing
capabilities. Compared to traditional datacenters that incorporate hard disk
drives (HDD), server and storage solutions equipped with green memory pull the
data processing speeds up six-fold while operating with 26 percent less

Display Technology

As components on the surface that interact directly with users, display
solutions bring the technology advancements to life and make them tangible
through the device interface. Woo presented the future possibilities of
Samsung’s displays along with Brian Berkeley, senior vice president of Samsung
Display. While crystal-clear picture qualities become a reality, the two
Samsung speakers were pleased to share that the innovations do not sacrifice
energy efficiency.

Woo and Berkeley described the 10.1-inch liquid crystal display (LCD) panel
that is currently adopted by the Nexus 10. With a 2560x1600 resolution and 300
pixels per inch (ppi), the panel renders stunning picture qualities while
consuming only 75 percent of the energy used in previous display solutions.

Using Samsung’s energy-efficient green LCD technology, the company is
currently developing a 10.1-inch model that would lower power consumption even
further by 25 percent, while offering equal resolution qualities as its

Prototypes and real-life scenarios for Samsung’s line of flexible organic
light emitting diode (OLED) displays were also showcased, promising various
mobile application opportunities for consumer electronics manufacturers.
Dubbed “YOUM,” the flexible display line-up uses extremely thin plastic
instead of glass, making it bendable and virtually “unbreakable.” Berkeley
featured a smartphone prototype equipped with a curved edge that showed
contiguous content along the side of the device.

“Our team was able to make a high-resolution display on extremely thin plastic
instead of glass, so it won’t break even if it’s dropped,” said Berkeley.
“This new form factor will really begin to change how people interact with
their devices, opening up new lifestyle possibilities ... [and] allow our
partners to create a whole new ecosystem of devices.”

One of Samsung’s partners that bring the company’s state-of-the-art components
together is Microsoft, adding more layers of value to the final product with
its software solutions, devices and services. Eric Rudder, chief technical
strategy officer, Microsoft, took the complete ATIV family of devices as an
example through which Samsung’s component solutions and Windows 8 together
present new potential in user interfaces. Rudder reported that Microsoft
Research has been continuing its work on next-generation display technologies,
enabling new modes of human-computer interaction.

Possibility for All

Creating a better world with its resources is one of Samsung’s core values.
Samsung’s flagship corporate social responsibility initiative, Samsung Hope
for Children, was launched in this spirit, through which the company provides
its products, expertise and financial support to tackle the needs of children
around the world for education and healthcare. Woo emphasized that Samsung’s
innovation in components share the same thread as a driver that truly
mobilizes possibility without boundaries or barriers.

“When [Samsung’s] technologies harmonize, amazing things happen. Advances in
components are giving rise to a whole new era of possibility,” said Woo. “At
Samsung, we are passionate about Mobilizing Possibility. Not just for the
privileged few, but possibility for all.”

For more information about Samsung’s 2013 International CES keynote, visit or

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit


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For Samsung Electronics Co., Ltd.:
Courtney Kessler, 212-277-3720
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