ALCO Stores, Inc. Partners with Revionics, Inc. to Provide Life Cycle Price Optimization Across All Its Stores

  ALCO Stores, Inc. Partners with Revionics, Inc. to Provide Life Cycle Price
  Optimization Across All Its Stores

 ALCO will deploy Revionics’ Base Price, Markdown and Promotion Optimization
  solutions and analytic services to improve gross margins, brand image and
                               customer loyalty

Business Wire

ABILENE, Kan. & ROSEVILLE, Calif. -- January 9, 2013

ALCO Stores, Inc. (Nasdaq: ALCS), which specializes in providing a superior
selection of essential products for everyday life in small-town America, and
Revionics, Inc., the leading provider of End-to-End Merchandise Optimization
solutions, today announced a multi-year partnership which will support optimal
pricing decisions throughout ALCO’s 217 stores. Revionics® Life Cycle Price
Optimization solutions and Analytic Services will enable ALCO Stores to design
and execute regional, localized pricing initiatives, timing of markdowns,
promotional pricing and analysis of customer market baskets and key volume

Rich Wilson, president of ALCO Stores, Inc., said, “We are excited about our
new partnership with Revionics and expect their proprietary software to help
us improve gross margins, increase average basket, and enhance returns for
ALCO shareholders. Over the next several months we will implement the
Revionics technology, which we anticipate will lead to a positive impact on
profitability later in fiscal 2014 and beyond.”

“We are proud to work with visionary retailers, such as ALCO, who understand
the value of implementing shopper-centric pricing strategies throughout their
entire store base,” stated Marc Hafner, Revionics President and Chief
Executive Officer. “We are confident that by leveraging our full suite of Life
Cycle Price Optimization solutions and our Analytic Services, ALCO will see a
strong and fast ROI.”

Today’s retailers are facing intense competition and price-conscious, informed
shoppers that rapidly shift their buying behavior. Revionics’ SaaS-based Life
Cycle Pricing solutions integrate shopper-centricity and localization into a
retailer’s pricing, promotion and markdown planning strategies and tactics. By
incorporating the voice of the shopper, ALCO Stores will be able to better
predict and respond to shopper demand and behavior with adjoining improvements
in customer loyalty and increases in market basket size, gross margins and

About ALCO Stores, Inc.

ALCO Stores, Inc. is a broad-line retailer primarily located in small,
underserved communities across 23 states. The Company has 217 ALCO stores that
offer both name brand and private label products of exceptional quality at
reasonable prices. We are proud to have continually provided friendly,
personal service to our customers for the past 111 years. To learn more about
the Company, visit

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise
Optimization solution, enabling retailers of all sizes to execute a fact-based
Omni-channel merchandising strategy utilizing the most comprehensive set of
shopper demand signals to enhance financial performance with improved customer
satisfaction. Revionics’ solutions leverage advanced predictive analytics and
demand-based science to ensure retailers have the right product, price,
promotion, placement and space allocation for optimal results across all touch
points in the Omni-channel shopping episode – online, in-store, social and
mobile.Offered on a scalable, high performance Cloud-based SaaS platform,
these solutions future-proof retailers from Big Data/Fast Data challenges,
while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual
revenue across grocery, drug, building materials, convenience, general
merchandise, discount, sporting goods stores and eCommerce sites optimize with
Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte
Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas
and JMP Securities’ Hot 100 Software Company. For more information, please

Forward-looking statements

This press release contains forward-looking statements, as referenced in the
Private Securities Litigation Reform Act of 1995 (“the Act”). Forward-looking
statements can be identified by the inclusion of “will,” “believe,” “intend,”
“expect,” “plan,” “project” and similar future-looking terms. You should not
rely unduly on these forward-looking statements. These forward-looking
statements reflect management’s current views and projections regarding
economic conditions, retail industry environments, and the Company
performance. Forward-looking statements inherently involve risks and
uncertainties, and, accordingly, actual results may vary materially. Factors
which could significantly change results include but are not limited to: sales
performance, expense levels, competitive activity, interest rates, changes in
the Company’s financial condition, and factors affecting the retail category
in general. Additional information regarding these and other factors may be
included in the Company’s 10-Q filings and other public documents, copies of
which are available from the Company on request and are available from the
United States Securities and Exchange Commission.


Revionics, Inc.
Karen Dutch, +1 916-865-5394 (USA)
Senior Vice President of Marketing
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