Futurist John M. Smart Joins Next IT’s Technical Advisory Board

  Futurist John M. Smart Joins Next IT’s Technical Advisory Board

Business Wire

SPOKANE, Wash. -- January 9, 2013

Next IT, the world’s leading provider of Intelligent Virtual Assistants
(IVAs), today announced a partnership with foresight scholar and systems
theorist John M. Smart. A technological thought leader, Smart studies machine
learning, technology innovation and adoption, and the ways society can benefit
from user-centric technological advancements. His knowledge of emerging
software, platform, data, and communication trends will help Next IT develop
its conversationally enabled IVAs to best serve the needs of today’s quickly
evolving marketplace.

"Intelligent Virtual Assistants are the leading edge of the new social web.
They elicit customer sharing and can elevate mood and reduce stress. An
assistant that quickly solves a problem for a customer, while conveying
appropriate emotion, personality and stories, can build brand awareness and
loyalty like nothing else,” Smart stated. “Next IT is the global leader in the
rapidly-growing IVA space. They have a decade of front-end and back-end
commercial-IVA experience, more satisfied clients in more IVA markets and
verticals than any other company, and they know the practical value of IVAs
like no one else. I'm proud to join their team of Technical Advisors and very
excited to help them grow virtual-assistant adoption, ability,
personalization, and loyalty in this uniquely promising time.”

Smart, a professor at the University of Advancing Technology and lecturer at
the Naval Postgraduate School, is the founder of the Acceleration Studies
Foundation, co-founder of Evo Devo Universe (an international
interdisciplinary research community) and an advisor in Futures Studies and
Forecasting at Ray Kurtzweil and Peter Diamandis’ Singularity University.

“John has spent time discussing the conversational interface with some of most
influential technologists in the world,” said Denise Caron, Chief Technology
Officer at Next IT. “He truly understands the promise of our core technology,
and we anticipate that, with the benefit of his insights, we’ll be able to
push the envelope of human-machine interaction.”

About Next IT

Next IT is the world’s largest provider of Intelligent Virtual Assistants that
help companies deliver the perfect online customer experience. Its Intelligent
Virtual Assistants combine the intimacy of 1-to-1 service that customers love
with the speed and accuracy of automated self-service that scales
cost-effectively. Some of the world’s largest organizations rely on Next IT
for conversational customer care that boosts satisfaction, loyalty and
revenue, including Aetna, Alaska Airlines, United Airlines, and the U.S. Army.
Please visit www.NextIT.com for more information.


Next IT Media Contact
Jacquelyn D’Andrea, 617-969-9192
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