Corus Entertainment Expands its Digital Footprint in Partnership with NBCU on
TORONTO, Jan. 9, 2013 /CNW/ - Corus Entertainment announced today that the
Company has entered into a partnership with NBCUniversal to operate
iVillageCanada, and to represent Canadian advertising inventory on the
iVillage network sites. The addition of iVillage to Corus' robust offerings of
specialty channels, websites and research aimed at women bolsters Corus'
leadership position in the delivery of content and advertising solutions to
the coveted female demographic across multi-media platforms.
As an established online brand and destination, iVillage offers women a place
to connect, share advice and engage in conversations on topics from parenting,
health, entertainment, style, food, living and relationships. iVillage.ca will
continue to offer audiences its successful original content, while integrating
new material from Corus' other media properties such as W Network and CosmoTV
into the site.
"iVillage affords Corus and our clients expanded opportunities for
high-impact, customized sponsorship and advertising solutions that complement
our current array of advertising offerings for women.This partnership
solidifies our commitment to deliver premium content and audience engagement
opportunities across platforms," said Maria Hale, Vice President, Head of
Digital and Content Distribution, Television, Corus Entertainment."We are
delighted to partner with NBCU on yet another innovative business opportunity
and look forward to working with the strong iVillage team."
"We're thrilled to partner with Corus to expand iVillage Canada's content
offerings, as well as to deepen NBCU's existing relationship with the
company," said Lulu Phongmany, Director, Business Development, NBCUniversal.
"Corus is the perfect complement to iVillage as we continue to build our
international business and engage our audiences in new ways."
Starting February 1, 2013, iVillage.ca will launch the Canadian version of the
iVillage Guest Editor Program with popular W Network personalities taking on
editorial duties at iVillage.ca for one week each, creating relevant and
compelling content. W Network personalities who will participate include
Candice Olson from Candice Tells All; Majumder Manor's Shaun Majumder and
Shelby Fenner; and Property Brothers Drew and Jonathon Scott.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company.
Corus is a market leader in specialty television and radio with additional
assets in pay television, television broadcasting, children's book publishing,
children's animation and animation software. The Company's multimedia
entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark,
W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel
(Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37
radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED,
Q107 and 102.1 the Edge. Corus creates engaging branded entertainment
experiences for its audiences across multiple platforms. A publicly traded
company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience
Corus on the web at www.corusent.com.
iVillage is one of the largest communities for women online. Every day, women
come to iVillage to connect, share advice, find life solutions and
inspiration, and engage in conversations that matter most to them in the areas
of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style.
Additional businesses and brand extensions include iVillage Mujer de Hoy
(partnership with Telemundo), iVillage UK, iVillage Australia, iVillage
Canada, Petside.com, Dinnertool.com, LifeGoesStrong.com, Astrology.com and
GardenWeb.com. Based in New York City, iVillage Inc. is part of the NBC News
Follow Corus PR on Twitter @CorusPR
For more information, images or screeners, please contact:
Sally Tindal Communications Corus
Danielle Sefton Communications Corus Entertainment 416.479.6094
SOURCE: Corus Entertainment Inc.
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-0- Jan/09/2013 20:55 GMT
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