Corus Entertainment Expands its Digital Footprint in Partnership with NBCU on iVillage

Corus Entertainment Expands its Digital Footprint in Partnership with NBCU on 
iVillage 
TORONTO, Jan. 9, 2013 /CNW/ - Corus Entertainment announced today that the 
Company has entered into a partnership with NBCUniversal to operate 
iVillageCanada, and to represent Canadian advertising inventory on the 
iVillage network sites. The addition of iVillage to Corus' robust offerings of 
specialty channels, websites and research aimed at women bolsters Corus' 
leadership position in the delivery of content and advertising solutions to 
the coveted female demographic across multi-media platforms. 
As an established online brand and destination, iVillage offers women a place 
to connect, share advice and engage in conversations on topics from parenting, 
health, entertainment, style, food, living and relationships. iVillage.ca will 
continue to offer audiences its successful original content, while integrating 
new material from Corus' other media properties such as W Network and CosmoTV 
into the site. 
"iVillage affords Corus and our clients expanded opportunities for 
high-impact, customized sponsorship and advertising solutions that complement 
our current array of advertising offerings for women.This partnership 
solidifies our commitment to deliver premium content and audience engagement 
opportunities across platforms," said Maria Hale, Vice President, Head of 
Digital and Content Distribution, Television, Corus Entertainment."We are 
delighted to partner with NBCU on yet another innovative business opportunity 
and look forward to working with the strong iVillage team." 
"We're thrilled to partner with Corus to expand iVillage Canada's content 
offerings, as well as to deepen NBCU's existing relationship with the 
company," said Lulu Phongmany, Director, Business Development, NBCUniversal. 
"Corus is the perfect complement to iVillage as we continue to build our 
international business and engage our audiences in new ways." 
Starting February 1, 2013, iVillage.ca will launch the Canadian version of the 
iVillage Guest Editor Program with popular W Network personalities taking on 
editorial duties at iVillage.ca for one week each, creating relevant and 
compelling content. W Network personalities who will participate include 
Candice Olson from Candice Tells All; Majumder Manor's Shaun Majumder and 
Shelby Fenner; and Property Brothers Drew and Jonathon Scott. 
About Corus Entertainment Inc. 
Corus Entertainment Inc. is a Canadian-based media and entertainment company. 
Corus is a market leader in specialty television and radio with additional 
assets in pay television, television broadcasting, children's book publishing, 
children's animation and animation software. The Company's multimedia 
entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, 
W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel 
(Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press, Toon Boom and 37 
radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, 
Q107 and 102.1 the Edge. Corus creates engaging branded entertainment 
experiences for its audiences across multiple platforms. A publicly traded 
company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience 
Corus on the web at www.corusent.com. 
About iVillage
iVillage is one of the largest communities for women online. Every day, women 
come to iVillage to connect, share advice, find life solutions and 
inspiration, and engage in conversations that matter most to them in the areas 
of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. 
Additional businesses and brand extensions include iVillage Mujer de Hoy 
(partnership with Telemundo), iVillage UK, iVillage Australia, iVillage 
Canada, Petside.com, Dinnertool.com, LifeGoesStrong.com, Astrology.com and 
GardenWeb.com. Based in New York City, iVillage Inc. is part of the NBC News 
Digital portfolio. 
Follow Corus PR on Twitter @CorusPR 
For more information, images or screeners, please contact: 
Sally Tindal Communications Corus 
Entertainment 
416.479.6107 Sally.tindal@corusent.com 
Danielle Sefton Communications Corus Entertainment 416.479.6094 
danielle.sefton@corusent.com 
SOURCE: Corus Entertainment Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/January2013/09/c4916.html 
CO: Corus Entertainment Inc.
ST: Ontario
NI: ENT TVNEWS VNT  
-0- Jan/09/2013 20:55 GMT
 
 
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