Adam Levine and Nicki Minaj to Develop Exclusive Apparel and Accessories Collections with Kmart & SHOP YOUR WAY

   Adam Levine and Nicki Minaj to Develop Exclusive Apparel and Accessories
                    Collections with Kmart & SHOP YOUR WAY

Launch of two new celebrity brands will occur at Kmart and and
will be enhanced with unique social experiences online, via mobile, and

PR Newswire

HOFFMAN ESTATES, Ill., Jan. 8, 2013

HOFFMAN ESTATES, Ill., Jan. 8, 2013 /PRNewswire/ --Adam Levine and Nicki
Minaj announced new long-term relationships with Sears Holdings today. Each
superstar, in conjunction with Kmart and the social shopping
platform, will launch a multi-department lifestyle brand. The superstars will
each develop apparel and accessories collections available exclusively at
select Kmart locations and on beginning in 2013.

Adam and Nicki will each design and develop their collections with Kmart to
reflect their strong creative talents, expressive personalities, and
distinctive individual styles.

The collections will extend beyond product and will be integrated with unique,
fun, and engaging social experiences for SHOP YOUR WAY members and Kmart
customers when they join SHOP YOUR WAY. Through these experiences, Adam and
Nicki will showcase the richness of their voices, brands, and lifestyles.

"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's
superstars," said Imran Jooma, executive vice president and president of
Marketing & Online at Sears Holdings. "We welcome Adam and Nicki into our
world and look forward to capturing their energy and creativity on and translating it into unique apparel, accessories and other

"I am so excited to work with this iconic, mass retailer and to bring
affordable fashion to my beautiful barbz all across the U.S.," said Nicki

"Partnering with SHOP YOUR WAY to develop this line was an exciting
opportunity for me and I am really looking forward to diving into the process
of designing an apparel and accessory collection," said Adam Levine.

SHOP YOUR WAY is a free membership program and shopping community that offer
rewards, personalized deals, product reviews, contests and sweepstakes.
Exclusively through SHOP YOUR WAY, Nicki and Adam will each offer unique
interactive content, dream experiences for followers, and special promotions
involving their new collections and the inspiration behind them.

About Adam Levine

As the front man of GRAMMY Award-winning recording artist Maroon 5, Adam
Levine has left an indelible mark on popular music. The primary songwriter for
the band and a guitar player, Adam's talents give Maroon 5 their signature
sound. His heartfelt ballads and anthems have become part of the fabric of
popular music. Maroon 5's new album Overexposed was released in 2012 and an
instant smash hit. The group were recently nominated for two GRAMMY Awards in
the categories of Best Pop Performance and Best Pop Album. These recognitions
mark the 11th GRAMMY nomination for the 3-time GRAMMY award-winning band.
Maroon 5 will kick off a U.S. tour in February. In addition to his work with
Maroon 5, Adam is a coach on the NBC hit television series "The Voice." For
more information please visit

About Nicki Minaj

Nicki Minaj is a Trinidadian-born American rapper, singer, songwriter and
voice actress. Minaj recently re-released her second studio album, "Pink
Friday: Roman Reloaded The Re-Up." In April 2012, she released her second
studio album, "Pink Friday: Roman Reloaded," which topped charts
internationally, and spawned the Top 10 singles "Starships" and "Pound the
Alarm." Since then, the album has sold one million copies worldwide, and has
become one of the best-selling albums of 2012, according to Nielsen SoundScan.
Her debut studio album, "Pink Friday," also achieved record-breaking numbers
in 2010, by becoming certified Platinum only a month after its release.
Minaj's rapping technique has been hailed by critics for its use of
alter-egos, accents (notably, British) and rapid-fire pace. Equally well-known
for her unique sense of style, her use of colorful wigs and outlandish
costumes ranks her as one of the world's leading fashion icons. She will next
appear as a judge alongside Randy Jackson, Mariah Carey and Keith Urban on the
upcoming season of the very popular TV show American Idol. Minaj is currently
in the midst of her Pink Friday: RELOADED Tour.

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 2,600
full-line and specialty retail stores in the United States and Canada and the
home of SHOP YOUR WAY, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety of physical
and digital formats through Sears Holdings is the leading
home appliance retailer as well as a leader in tools, lawn and garden, fitness
equipment and automotive repair and maintenance. Key proprietary brands
include Kenmore, Craftsman and DieHard, with a broad apparel offering,
including such well-known labels as Lands' End, the Kardashian Kollection,
Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country
Living Home Collection. We are the nation's largest provider of home services,
with more than 15 million service and installation calls made annually and
have a long-established commitment to those who serve in the military through
initiatives like the Heroes at Home program. We have been named the 2011
Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate
Commitment Award" for Product Retailing and Energy Management and one of the
Top 20 Best Places to Work for Recent Grads.Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart
Corporation. For more information, visit Sears Holdings' website at Twitter: @searsholdings | |Facebook:

Media Contacts:
For Sears Holdings:
Shannelle Armstrong-Fowler
Sears Holdings Corporation

For Adam Levine:
Carleen Donovan
Press Here Publicity

For Nicki Minaj:
Amanda Silverman
42 West

SOURCE Sears Holdings Corporation

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