STAR Announces New Dealer Data Transfer Initiative
MCLEAN, Va., Jan. 9, 2013
MCLEAN, Va., Jan. 9, 2013 /PRNewswire-USNewswire/ --In 2012, Standards for
Technology in Automotive Retail (STAR), the IT standards organization for the
global retail automotive industry, began a new initiative with several global
automotive manufacturers (Ford, General Motors, Nissan, and Volkswagen) and
Dealer System Providers (DSPs) that will streamline and simplify the daily
transfer of business information among dealers' DSP solutions and the
manufacturers. The new data transfer process, spearheaded by Volkswagen of
North America, seeks to create open technology standards that could facilitate
increased operational efficiencies for the dealers, manufacturers, and DSP
vendors. The new solution will combine a secure data transfer process with a
superset of data content representing a culmination of a day's business
activity for retailers.The description of the business information would be
comprehensive, supporting the business needs of the industry's manufacturers
and their retailers.
"Ours is a very competitive industry that challenges us to combine innovation
with increased efficiencies so we can constantly improve our recurring
business processes. The STAR project will leverage existing open standards
that members have used for years, enhance the standards, and then combine them
to achieve a new business solution for our industry."
– Dick Malaise of Advent Resources
The overarching goal of this initiative is to enhance the customer experience
at the dealer-level while ensuring data is securely and efficiently
transferred in a standardized method between OEMs, dealers, and DSPs.
In October of 2012 representatives of STAR's member organizations (including
some of our newest members Motive Retail and General Motors) gathered in Lisle
Illinois at the Navistar national headquarters to discuss the data superset
project as well as the changing needs of the automotive industry as they
relate to data and technology standards. The next membership meeting will be
occurring in February 2013 at the annual NADA convention in Florida.
The Standards for Technology in Automotive Retail (STAR) organization is the
information technology (IT) standards organization for retail automotive and
related industries. STAR is leading the effort to implement voluntary IT
standards throughout the automotive industry. These standards are designed to
support business information needs and provide secure and reliable means of
communication for dealers, manufacturers, retail system providers, and IT
vendors. Headquartered in McLean, Virginia, STAR is a not-for-profit
organization and its members include dealers, manufacturers, retail system
providers, and IT vendors.
SOURCE Standards for Technology in Automotive Retail
Contact: Christina Weber, +1-703-556-8584, email@example.com
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