Intersec Joins Forces with Alcatel-Lucent for Worldwide Location-Based Advertising Campaigns

Intersec Joins Forces with Alcatel-Lucent for Worldwide Location-Based 
Advertising Campaigns 
Intersec IGLOO and Alcatel-Lucent's Optism™ enable brands and retailers to 
better target customers and drive in-store traffic 
PARIS, Jan. 9, 2013 /CNW/ - Intersec, a leading value-added software provider 
for mobile and integrated operators, announced today it signed a global 
partnership agreement with Alcatel-Lucent for the creation of a GeoMarketing 
service. This service will enable mobile operators to connect brands and 
retailers to consumers via the mobile based on their permission, preferences 
and location to drive in-store traffic. 
Alcatel-Lucent's Optism™ Mobile Marketing solution will be embedded with 
IGLOO, Intersec's Geolocator, to extend its targeted advertising solution with 
geolocation. Operators will be empowered to capture the value of a booming 
market: the real-time global location-based marketing and advertising market 
is forecasted to grow at a CAGR of 90% (source: Berg Insight). 
IGLOO collects and aggregates in real-time the anonymised network data 
(Circuit Switch, Packet Switch, WiFi, Indoor Location) to provide efficient 
"in area" and "proximity" detection of all opt-in subscribers at a defined 
moment of the day. Thanks to a seamless integration, Alcatel-Lucent's 
Optism™ gathers and analyzes this location data to provide customers with 
relevant offers to drive in-store traffic. The cross-Operator solution enables 
multiple brands and retailers across several countries to deliver walk-in 
rewards, location-based targeted coupons and deals and post shopping surveys. 
Thomas Labarthe, VP Mobile Commerce at Alcatel-Lucent commented, "Optism™ is 
currently deployed in 10 major markets. We connect brands in a very targeted 
and engaging way with consumers. In order to expand to geo-based offers and 
coupons, we were looking for a 'device-agnostic' solution that was able to 
aggregate all of the location data that the network was seeing, both passive 
and active sources, both for in-store as outdoor proximity campaigns. By 
integrating Intersec IGLOO into Optism™, brands and retailers can leverage 
all the existing Optism™ tools to define their campaigns including location 
as qualification criteria." 
"We are proud to bring Intersec's market-leading geolocation aggregation 
technology to such a reference in the industry like Alcatel-Lucent. With this 
collaboration and integration with Optism™, we will be able to provide one 
of the most efficient location-based advertising solutions available for 
brands looking to communicate with their consumers via mobile devices," added 
Yann Chevalier, Intersec CEO. 
Press contact: Intersec 
Charlotte Loubet Marketing Director 
éclat Marketing for Intersec 
Kim Smith/Dave Wedderburn 
About Intersec 
SOURCE: Intersec 
To view this news release in HTML formatting, please use the following URL: 
CO: Intersec
-0- Jan/09/2013 14:00 GMT
Press spacebar to pause and continue. Press esc to stop.