Fingerprint and Mindshapes Ink Exclusive Partnership to Create New Story-Based, Interactive Content for Kids

      Fingerprint and Mindshapes Ink Exclusive Partnership to Create New
                  Story-Based, Interactive Content for Kids

PR Newswire

SAN FRANCISCO, Jan. 9, 2013

SAN FRANCISCO, Jan. 9, 2013 /PRNewswire/ --Kids' mobile gaming network
Fingerprint Digital and leading kids' mobile learning company Mindshapes today
announced a strategic partnership to introduce a series of new interactive
digital 'appisodes.'Each appisode will bundle together an interactive
storybook with related games and learn-and-play activities into one fun-filled
experience for kids. The first Mindshapes-produced appisode will launch on
Fingerprint in February with four additional appisodes scheduled to launch
later this year.

(Logo: http://photos.prnewswire.com/prnh/20130107/AQ38383LOGO)

(Logo: http://photos.prnewswire.com/prnh/20130108/AQ39256LOGO)

Each appisode will feature recognized kids' entertainment brands and will be
built around specific educational themes to deliver delightful learning
experiences for kids. By taking full advantage of Fingerprint's signature
capabilities, from play insights to parent/child messaging, appisode content
will provide kids and families a fully integrated and engaging learning
experience.

"We knowparents and kids expect Fingerprint to deliver apps that are equally
fun, educational, and engaging," said Nancy MacIntyre, CEO and co-founder,
Fingerprint. "In Mindshapes, we have found a wonderful partner with a proven
track record of creating innovative content with high production values.
Through this partnership, we will add a new line of robust experiences to keep
kids entertained, and Fingerprint families engaged for a very long time."

"Mindshapes is delighted to be expanding the content we deliver to kids and
families by offering a compelling and integrated experience of storybooks,
games, and learn-and-play activities centered around kids' favorite
entertainment characters," said Nina Pustilnik, co-CEO, Mindshapes. "We're
also excited to make our content available outside of our award-winning,
subscription-based app Magic Town in cooperation with Fingerprint, our ideal
partner to help us broaden our reach among this rapidly growing mobile market
of kids, ages 3-8."

Since launching its first app just over a year ago, Fingerprint has
established itself as a dominant mobile edutainment platform, empowering young
kids through fun, learning apps while providing parents with a trusted
resource. To date, Fingerprint fans have logged over 50 million minutes of
play time on Fingerprint-branded apps – while learning their colors, shapes,
geography, math, science, reading, history, and more.

Mindshapes has invigorated the interactive storytelling category with its
award-winning, flagship product Magic Town, in which children can explore,
create, and learn from their favorite iconic characters. Since June 2012, the
app has been downloaded in more than 190 countries with more than one million
stories read.

About Fingerprint Digital

Based in San Francisco, Fingerprint Digital is a mobile entertainment company
for kids and the creator of Fingerprint Play, the first kids' learning and
entertainment platform, providing sharing and engagement opportunities between
kids and parents across mobile devices and the web. Its network of quality,
Mom-Comm enabled edutainment apps consists of first-party apps, as well as
apps "fingerprinted" by third-party developers. Fingerprint funding is led by
Corus Entertainment, a leading interactive media and entertainment company,
along with K2MediaLabs, Reed Elsevier and Suffolk Holdings. For more
information, visit www.fingerprintplay.com or
www.facebook.com/fingerprintplay.

About Mindshapes

Founded by game industry veterans from Playfish, Glu Mobile, among others,
Mindshapes creates fun educational applications for kids. The company has
offices in London, Los Angeles, and San Francisco. Mindshapes has released
several award-winning kids' apps for iPhone and iPad including its flagship
storytelling app, Magic Town. For more information, visit www.mindshapes.com.

SOURCE Fingerprint Digital; Mindshapes

Contact: Beth Llewelyn, beth@zebrapartners.net, +1-206-406-5027; Michele
Spring Fajeau, michele@zebrapartners.net, +1-925-219-6425
 
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