Casio to Launch New Digital Signage Business

                 Casio to Launch New Digital Signage Business

Helping Retailers Attract New Customers and Increase Business

PR Newswire

LAS VEGAS, Jan. 8, 2013

LAS VEGAS, Jan. 8, 2013 /PRNewswire/ -- Casio America, Inc. and its parent
company, Casio Computer Co., Ltd., today announced plans to revolutionize
storefront advertising by launching a new digital signage business at the end
of this month. Driving this exciting new business is Casio Signage, a newly
developed, powerful tool for helping retailers gain an edge over the
competition by attracting new and repeat customers.

Storefront advertising needs to catch the attention of customers and be
interesting and relevant enough to entice them to enter. The Casio Signage
business takes a revolutionary new approach, leveraging optimum advertising
tools and cloud services to attract new customers and increase repeat
business.

"Casio is excited to venture into this new business opportunity," said
Shigenori Itoh, Chairman and CEO of Casio America, Inc. "Casio Signage offers
a unique way to make audiences feel welcome and deliver content in a more
personal manner than simple words or images. This technology is only limited
by the number of applications that designers can imagine using it."

Casio Signage is a cutting-edge storefront advertising tool with the ability
to captivate passers-by with a realistic-looking character that talks to them.
Using a custom designed screen shaped like a character, content is created to
match the characteristics needed to bring people into a store. The character's
appearance and voice can be easily changed to keep customers from losing
interest and increase store traffic. Casio Signage is compact and requires no
installation work, making it easy to place nearly anywhere. It also offers
multilingual support or multifunctional options creating a fully customizable
system with content that is most relevant for the customer base.

Together with innovative cloud services such as the distribution of digital
coupons, stores with Casio Signage will enjoy an edge over the competition.

Main Features of Casio Signage

  oRealistic images help captivate passers-by and attract new customers
  oThe screen itself is shaped like a character or person, and speaks to
    visitors to get their attention and invite them in.
  oContent is easily updated to increase store traffic
  oRetailers simply provide Casio with a still image and text. Casio then
    animates the image and adds the voice. No video production is required for
    stores. This process makes it easy to edit the animation for future use.
  oCompact size that can fit almost anywhere
  oIt features a small 18" x 21.10" footprint. No installation work is
    required.
  oMultilingual support
  oAvailable languages include English, Chinese, Korean, Spanish, and more.
    Customers can select the language they want to hear.
  oCloud services are available for unique retail promotions
    Casio can provide cloud services such as digital coupons for customers
    with smartphones.
  oLong-lasting light source

The originally developed Laser-LED Hybrid Light Source by Casio delivers
approximately 20,000 hours of life.

Casio Signage Main Specifications

Projection Content / Screen    Customized by Casio based on user-provided
Shape                          material (still images and text data)
Light Source                   Laser-LED Hybrid Light Source
Estimated Life of Light Source 20,000 hours
Projection System              DLP® system
Display Element                XGA 0.7-inch DLP® chip 786,432 pixels
                               (1,024×768)
Color Reproduction             Full color (16.77 million colors)
Power Source                   AC100~240V, 50/60Hz
Dimensions (W×H×D)             18" x 7.36" x 21.10" (approx.) (maximum height
                               including screen is 22.24")
Weight                         41.1 lbs
Other major                    Wireless remote controller

DLP is a registered trademark of Texas Instruments.







SOURCE Casio America, Inc.

Contact: Christine Azzolino, cazzolino@coynepr.com, or Amanda Pecora,
apecora@coynepr.com, both of Coyne Public Relations, +1-973-588-2000
 
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