Pioneer Fully Embraces the Consumer’s Smartphone Connected Lifestyle

  Pioneer Fully Embraces the Consumer’s Smartphone Connected Lifestyle

Apple and Android Consumers Stay Connected in the Car and in the Wireless Home
                           Through Pioneer Products

2013 International CES

Business Wire

LAS VEGAS -- January 8, 2013

CES BOOTH #1101 – Pioneer Electronics (USA) Inc. continues to embrace the
consumer’s smartphone connected lifestyle with the broadest range of car, home
and DJ electronic products that offer multiple wired and wireless options with
today’s iOS and the Android^™ OS smartphone devices. With 97% of smartphone
owners in the U.S. using smartphones at home^1, 83% while on the go, and 88%
for entertainment purposes, Pioneer is committed to the integration of
smartphone connectivity with its line of consumer electronics products to
bring consumers that personal smartphone experience, whenever and wherever.

Showcased at this year’s 2013 International Consumer Electronics Show, Pioneer
is demonstrating interoperability with its smartphone integrated products,
including car electronics products such as the AppRadio^™ 2, in-dash
multimedia navigation and in-dash DVD receivers; home electronics products
such as wireless speakers and home audio video receivers; and professional and
“prosumer” products such as DJ controllers. This broad range of products
enables users to connect their Apple^® iOS or Google^® Android OS smartphone
devices with ease and provide access and control of stored multimedia content
and/or smartphone applications.

“The smartphone has become the source for consumer entertainment. They want to
share content from their device(s) and we’re making that happen, whether it’s
at home, in the car, or on the go,” said Russ Johnston, executive vice
president of Corporate Communications for Pioneer Electronics (USA) Inc.
“We’re the most smartphone-friendly brand and we are using the latest
technologies, including iPhone^® 5 connectivity, AppRadio^™ Mode, AirPlay^™,
HTC Connect^™, DLNA^®, Wireless Direct and Bluetooth^®, to give consumers the
freedom to enjoy stored audio video entertainment, the latest compatible apps
and online content.”

Pioneer Car Electronics Division

Pioneer’s Car Electronics Division is transforming any car into a “connected
car,” bringing products designed to meet the consumer’s desire for enhanced
integration of entertainment and smartphone connectivity in the car. Pioneer’s
in-dash car receivers offer the most smartphone connectivity options for the
iPhone 5 and several Android smartphones.

  * Multimedia Navigation and DVD Receivers – New connected in-dash products
    introduced at CES include three navigation receivers and three DVD
    receivers. As a part of the AppRadio platform, which now consists of a
    total of thirteen in-dash receivers starting at only $300 suggested retail
    price, all six systems incorporate Pioneer’s AppRadio Mode (previously
    known as Advanced App Mode) to provide users the ability to access and
    control dozens of compatible smartphone apps* through the units’ built-in
    touchscreen displays.
  * iPhone 5 Connectivity – In less than four months, Pioneer was able to
    develop three different solutions to provide enhanced connectivity between
    iPhone 5 and a total of thirteen Pioneer in-dash receivers (nine 2013
    models and five 2012 models^2). Available in the spring, the CD-IH202,
    CD-IV202AV and CD-IV202NAVI connectivity kits^3, in conjunction with an
    appropriate Apple Lightning adapter from Apple, will give iPhone 5 users
    the ability to access and control select iPhone 5 apps via the in-dash
    touchscreen display; to play and control music and videos stored on the
    iPhone 5; and to play and control the Pandora^® internet radio app running
    on their iPhone 5 via the revolutionary AppRadio and AppRadio Mode
    interfaces.
  * AppRadio Development Center – Pioneer continues to work with many of the
    most popular services and app developers to deliver the latest and most in
    demand in-vehicle content from the user’s smartphone to the car. Pioneer’s
    AppRadio Development Center (www.appradiodev.com) will help grow the
    library of AppRadio apps*, expediting the development process between
    Pioneer and third-party app developers by providing the tools necessary
    for integrating appropriate apps with the AppRadio platform. These tools
    include the software development kit, technical support, and additional
    resources to find all of the information necessary from a single central
    resource portal.
  * Latest Apps – Adding to the long list of compatible apps available on the
    AppRadio platform, new apps have been officially added including those
    announced at the CES show: iHeartAuto^™, Rdio^®, Beej!^™, Parkopedia^®,
    Glympse^®, and Maxthon^® Cloud Web Browser, available for the iOS and
    Android operating systems. The number of applications compatible with the
    AppRadio platform now totals more than three dozen, ranging from
    entertainment to navigation apps. A special section of the Pioneer booth
    has been dedicated to demonstrating the new apps. For a full list of
    compatible apps on the AppRadio platform, log on to
    http://www.pioneerelectronics.com/appradio.

Pioneer Home Electronics Division

Pioneer’s Home Electronics Division recognizes that the smartphone has become
the preferred source for streaming audio and video entertainment and offers
the most connectivity options in the home for today’s smartphone users.
Pioneer’s home electronics products integrate the latest and most convenient
wireless technology options for sharing smartphone content in the home through
AirPlay, DLNA ^ 1.5, Wireless Direct, HTC Connect, and Bluetooth, as well as
exclusive apps such as ControlApp and iControlAV2012.

  * Wireless Speakers – Pioneer adds to its lineup of whole home audio
    products by entering the wireless speaker category with its line of SMA
    series of Wi-Fi^® speakers, the XW-SMA1, XW-SMA3 and XW-SMA4. Designed and
    sound tuned by renowned speaker engineer Andrew Jones, all three models
    offer AirPlay and DLNA connectivity, as well as an alternative wireless
    connection called Wireless Direct that allows the speaker to act as its
    own wireless access point when a network connection is unavailable.
  * Networked Home Audio Video Receivers – The full line of networked
    Pioneer^® and Elite^® branded audio video receivers will be on display
    demonstrating support of streaming audio through AirPlay and HTC Connect
    as well as Pioneer’s proprietary control apps such as ControlApp and
    iControlAV2012, which allow the user to control and push content from the
    phone to the audio video receiver via network connection.
  * Latest Connectivity – Pioneer is committed to staying at the forefront of
    technology and continues to offer the latest in connectivity options with
    the most popular smartphone platforms in the market. Pioneer home products
    are compatible with the newest iPhone 5 and iPhones running iOS6.

Additionally, Pioneer is the first consumer electronics manufacturer to
receive HTC Connect certification and provide a unified connectivity solution
for Android smartphone users via HTC Connect technology incorporated in
Pioneer’s wireless speakers and AV receivers.

Pioneer DJ Division

Pioneer DJ brings the connected lifestyle into the DJ world with the XDJ-AERO
controller, the industry’s first Wi-Fi^® DJ system that can wirelessly play
music tracks from smart devices such as smartphones, tablets and laptop
computers^4. The XDJ-AERO allows users to mix and arrange their favorite music
tracks stored on their smart devices via Wi-Fi, as well as on USB memory
devices and computers via compatible DJ software by way of MIDI. For
additional benefits and convenience, the XDJ-AERO also features Wireless
Direct, creating its own access point when Wi-Fi isn’t available or not in
range, further enabling quick and convenient connectivity with portable smart
devices.

More Pioneer Technologies

  * Additional products at the booth demonstrating connectivity include Zypr™,
    Pioneer’s Web API (Application Programming Interface) that aggregates
    Internet content and integrates it into mobile devices.
  * Pioneer continues to incorporate features from popular music listening
    trends into its products. Pioneer’s MIXTRAX™ music technology brings
    today’s DJ-centric lifestyle into the car and home settings. To showcase
    the revolutionary MIXTRAX technology, Pioneer will be featuring Travis
    Barker’s classic ’51 Chevy Truck equipped with the DEH-X9500BHS CD
    receiver at its CES booth.
  * Continuing its history of innovation in new business categories, Pioneer
    will display its future cycling technology, the SGX-CA900 high-performance
    cyclocomputer and the SGY-PM900 wireless water resistant pedaling monitor
    sensor, designed to improve pedaling technique for serious riders. The
    cycling technology builds on Pioneer’s heritage in analysis software and
    provides riders with detailed analysis of their rides to evaluate their
    performance.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets and is celebrating
75 years of innovation in the consumer electronics industry.

* Read the operation manual as well as all instructions and cautions provided
with compatible smartphone apps before use. Become familiar with any
applicable state and local laws. Pay attention to the road, limit glances to
the device, and do not use any feature if it cannot be operated safely in your
location and environment. Distracted driving may result in serious injury,
including death.

^1 Google/Ipsos OTX MediaCT survey – Our Mobile Planet: United States,
Understanding the Mobile Consumer (May 2012)

^2 Firmware updates and optional cables required.

^3 Connectivity kits and Apple Lightning adapter requirements vary by model.
For more information, visit www.pioneerelectronics.com/appradio.

^4 Requires computer with wireless LAN functions or wireless LAN network.

PIONEER, ELITE, AppRadio and MIXTRAX are trademarks or registered trademarks
of Pioneer Corporation.
ANDROID is a trademark of Google Inc.
iPhone and AirPlay are trademarks of Apple Inc.
iHeartAuto is a trademark of Clear Channel Broadcasting, Inc.
Parkopedia is a registered trademark of Parkopedia Limited.
Beej! is a trademark of ILS Technologies LLC.
Glympse is a registered trademark of Glympse Inc.
Rdio is a registered trademark of Rdio, Inc.
Maxthon is a registered trademark of Maxthon USA Inc.
DLNA, the DLNA Logo and DLNA Certified are trademarks, service marks, or
certification marks of the Digital Living Network Alliance.
Blu-ray Disc and Blu-ray are trademarks owned by the Blu-ray Disc Association.
The Bluetooth word mark is registered trademark owned by Bluetooth SIG, Inc.
and any use of such marks by Pioneer is under license.
HTC and HTC Connect are trademarks of HTC Corporation.
Wi-Fi is a registered trademark of the Wi-Fi Alliance.

Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
or
Dana Block, 310-496-4460
dana@allisonpr.com