LG Shows Its First OLED TV With Curved Screen

                LG Shows Its First OLED TV With Curved Screen

New OLED TV Underscores LG's Status as Technology and Design Frontrunner

PR Newswire

LAS VEGAS, Jan. 8, 2013

LAS VEGAS, Jan. 8, 2013 /PRNewswire/ --LG Electronics (LG) today demonstrated
its continued OLED TV market leadership with a revolutionary curved model, the
EA9800, shown for the first time here today at the 2013 International CES.
Featuring proprietary WRGB technology, the incredibly thin display features a
dramatic curved design and a vivid picture quality that is practically
indiscernible from colors found in nature.

(Photo: http://photos.prnewswire.com/prnh/20130108/CG39328)

(Logo: http://photos.prnewswire.com/prnh/20110203/CG42292LOGO-d)

The unique new EA9800 model features the industry's very first curved screen
ergonomic design with full CINEMA 3D support. With a gentle inward flex, the
entire screen surface is equidistant from the viewer's eyes, removing the
problem of screen-edge visual distortion and detail loss. Availability and
pricing were not announced.

"LG is the first to launch the 55-inch OLED TV," said Havis Kwon, President
and CEO of LG's Home Entertainment Company. "We believe our new OLED TVs offer
the ultimate viewing experience, surpassing anything seen before. The new
curved model complements our core OLED TV family with a unique design that
capitalizes on the thinness of the screen and the aesthetic beauty of OLED
TV."

LG's OLED TVs produce astoundingly vivid and realistic pictures, thanks to
superior WRGB technology. This unique Four-Color Pixel system features a white
sub-pixel, which works in conjunction with the conventional RGB setup to
create the perfect color output. The built-in Color Refiner delivers even
greater tonal enhancement, resulting in images that are more vibrant and
natural than anything seen before. The 55-inch OLED TV also offers an infinite
contrast ratio, which maintains optimal contrast levels regardless of ambient
brightness or viewing angle. To complement the infinite contrast ratio and
enable the richest color and deepest black expression, the High Dynamic Range
(HDR) algorithm has been incorporated. This technology also ensures contrast
ratio consistency and maximum color separation.

As OLEDs generate their own light, there is no need for a separate backlight,
enabling LG OLED TVs to boast a significantly reduced weight and depth, and a
stylish, minimal appearance. The EA9800's streamlined, ultra-modern design and
curved screen remove any hint of visual distraction to maximize the viewing
experience. Carbon Fiber-Reinforced Plastic (CFRP) has been implemented to
further reduce unit weight and add additional strength to the beautifully
curved screen. The OLED TV's sleek styling and slim profile complement the
stunning images brought about by LG's WRGB technology, helping to create what
is truly the ultimate immersive viewing experience.

LG's Paper Slim design effectively unifies screen and stand into a seamless
aesthetic entity. Meanwhile, CINEMA SCREEN Design elements result in a narrow
screen bezel which is practically invisible to the naked eye. A minimal bezel
helps to produce a truly immersive 2D and 3D viewing experience. For
installation versatility, the new model also ships with an easy-to-mount wall
bracket that allows a single person to complete the entire installation. With
less than a one-inch gap between wall and TV, LG's design masterpiece can now
be displayed like a true work of art.

Additionally, Smart Touch Control further differentiates LG's OLED TV designs
from competing models. This new feature results in a more attractive
appearance and a better control experience. Located below the screen, the
sliding touch key provides the user with an intuitive and elegant way to
control the OLED TVs basic functions, such as changing channels and volume,
and powering on or off.

LG's OLED TVs combine the company's industry-leading CINEMA 3D technology with
Smart TV capabilities, creating the most immersive and comprehensive home
entertainment experience possible.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home appliances.
With 117 operations around the world, LG achieved global sales of USD 49
billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home
Entertainment, Mobile Communications, Home Appliance, and Air Conditioning &
Energy Solution – and is one of the world's leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2012 ENERGY STAR^® Partner of the Year. For more news and
information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in
televisions, monitors, commercial displays, audio video systems, personal
computers and security systems. The company constantly pushes technological
boundaries to create feature-rich devices with stylish designs that meet
global consumer needs. LG's consumer products include CINEMA 3D Smart TVs,
OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio
video systems, mouse scanners and external storage devices. LG's commercial
products include digital signage, video conferencing systems and IP security
cameras.

SOURCE LG Electronics

Website: http://www.lgnewsroom.com
Contact: John Taylor, LG Electronics, +1-847-828-2777, john.taylor@lge.com; or
Ted Maass, LG-One, +1-312-397-6014, ted.maass@lg-one.com